Omniture IPO
Media

Omniture IPO

20y Pamela Parker

Omniture IPO

Analytics firm Omniture has filed for a $120 million initial public offering Read More...

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Long-Time MIVA CEO is Out
Media

Long-Time MIVA CEO is Out

20y Pamela Parker

Long-Time MIVA CEO is Out

Craig Pisaris-Henderson, who has presided over the company now known as Miva for a decade, is leaving the firm in a significant shake-up that has pres...

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Google Confirms New Positioning Feature
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Google Confirms New Positioning Feature

20y Pamela Parker

Google Confirms New Positioning Feature

Are you dead set on your AdWords ad appearing in top position, and only in top position? Or maybe you think position #4 is the top performer? Google i...

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You Might Want the Dingo to Eat Your Phone
Media

You Might Want the Dingo to Eat Your Phone

20y Kate Kaye

You Might Want the Dingo to Eat Your Phone

Comedy Central and VH1 unveiled plans for new mobile applications today Read More...

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Virtual Rep Firm
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Virtual Rep Firm

20y Pamela Parker

Virtual Rep Firm

Talk about embracing interactivity and Web culture Read More

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The Digital Dilemma
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The Digital Dilemma

20y Pamela Parker

The Digital Dilemma

New DDB President and CEO Chuck Brymer, in an interview with the WSJ (subscription) says: "Digital technology in particular has caused a change in the...

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Go Deeper
Media

Go Deeper

20y Zachary Rodgers

Go Deeper

Readers of this blog may not be aware that ClickZ publishes a number of in-depth features and Q&As each month Read More...

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Carat Fusion Names MRM's Sorokin to Top Spot
Media

Carat Fusion Names MRM's Sorokin to Top Spot

20y Zachary Rodgers

Carat Fusion Names MRM's Sorokin to Top Spot

Sorokin replaces Toby Gabriner, who left the agency late last year to become CEO of Poindexter. Read More...

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Advertising.com Launches Pre-Roll Video Network
Media

Advertising.com Launches Pre-Roll Video Network

20y Zachary Rodgers

Advertising.com Launches Pre-Roll Video Network

The AOL-owned company says will supply about 61 million impressions per month to reach-starved media buyers. Read More...

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Marketers Mulling ARF's 'Engagement' Definition
Media

Marketers Mulling ARF's 'Engagement' Definition

20y Enid Burns

Marketers Mulling ARF's 'Engagement' Definition

With a grain of salt, the industry accepts the ARF's working definition of 'engagement.' Read More...

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Webshots Targets Collegiates With Community Site
Media

Webshots Targets Collegiates With Community Site

20y Enid Burns

Webshots Targets Collegiates With Community Site

Webshots aims to go up against Facebook with its new site targeted at the college crowd. Read More...

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NY Sues Direct Revenue for Alleged Spyware Practices
Media

NY Sues Direct Revenue for Alleged Spyware Practices

20y Pamela Parker

NY Sues Direct Revenue for Alleged Spyware Practic...

The firm calls the suit a "baseless attempt...to rewrite the rules of the adware business." Read More...

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Waterfront Media Lands Kodak and BabyStyle Sponsorships
Media

Waterfront Media Lands Kodak and BabyStyle Sponsorships

20y Kate Kaye

Waterfront Media Lands Kodak and BabyStyle Sponsor...

Self-help site publisher Waterfront Media will unveil Kodak as a sponsor of its scrapbook and photo album tools on its What to Expect Pregnancy Club s...

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National Lampoon Jokes it up for the Community
Media

National Lampoon Jokes it up for the Community

20y Enid Burns

National Lampoon Jokes it up for the Community

In February National Lampoon launched a broadband network , today it announced an Internet marketing hub taking content from 26 affiliate sites and is...

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What's For Dinner? Not A Feed.
Media

What's For Dinner? Not A Feed.

20y Rebecca Lieb

What's For Dinner? Not A Feed.

SpecialsByZip.com just launched an e-mail subscription service for New Yorkers Read More...

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Springsteen Reveals Video on Amazon
Media

Springsteen Reveals Video on Amazon

20y Enid Burns

Springsteen Reveals Video on Amazon

Amazon.com and Bruce Springsteen hope to garner interest for the release of the singer's forthcoming DualDisc format DVD by making available video exc...

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America Online is now just AOL
Media

America Online is now just AOL

20y Kate Kaye

America Online is now just AOL

America Online today dropped the pretense that anyone actually calls them that, and changed the company name to AOL. "Our company long ago accomplishe...

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The Geek Vault
Media

The Geek Vault

20y Enid Burns

The Geek Vault

Ziff Davis got video game publishers to open the archives for its video site GameVideos.com Read More...

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Questions for Radio Disney's Director of Synergy
Media

Questions for Radio Disney's Director of Synergy

20y Zachary Rodgers

Questions for Radio Disney's Director of Synergy

Radio Disney will soon introduce ads in its podcasts. Synergy and Marketing Director Michael Peterson discusses the how and why. Read More...

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Execs & Accounts for April 3, 2006
Media

Execs & Accounts for April 3, 2006

20y Zachary Rodgers

Execs & Accounts for April 3, 2006

Kelsey Group replaces Greg Sterling; McCann Worldgroup names a COO to its global Microsoft account; Tacoda behavioral network grows. Read More...

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NYTimes.com Builds Original Video Inventory to Satisfy Advertiser Demand
Media

NYTimes.com Builds Original Video Inventory to Satisfy Advertiser Demand

20y Kate Kaye

NYTimes.com Builds Original Video Inventory to Sat...

NYTimes.com is creating more original video content and will offer a new personalized page to readers. Read More...

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Google Garners Nearly Half of February Searches
Media

Google Garners Nearly Half of February Searches

20y Kevin Newcomb

Google Garners Nearly Half of February Searches

Google also dominated image search, with almost 72 percent of all queries last month. Read More...

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Coremetrics Acquires IBM's SurfAid Division
Media

Coremetrics Acquires IBM's SurfAid Division

20y Kevin Newcomb

Coremetrics Acquires IBM's SurfAid Division

Strength in new verticals, an experienced team, and WebSphere Commerce integration sparked the deal. Read More...

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Claria Embarks on Behavioral Content and Ad Personalization Path
Media

Claria Embarks on Behavioral Content and Ad Personalization Path

20y Kate Kaye

Claria Embarks on Behavioral Content and Ad Person...

Claria has launched the beta version of its downloadable personalized homepage application. Read More...

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Shockwave.com Studio to Invent New Games and Advergames
Media

Shockwave.com Studio to Invent New Games and Advergames

20y Zachary Rodgers

Shockwave.com Studio to Invent New Games and Adver...

Atom Entertainment has set up a game studio within its Shockwave.com division to develop ad-supported games and advergames. Read More...

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Google Spoofs "Contextual Romance"
Media

Google Spoofs "Contextual Romance"

20y Rebecca Lieb

Google Spoofs "Contextual Romance"

Google to Organize World's Courtship Information with Google Romance reads the headline Read More...

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Comcast/NBC VOD: $0.99, Ads Included
Media

Comcast/NBC VOD: $0.99, Ads Included

20y Pamela Parker

Comcast/NBC VOD: $0.99, Ads Included

Lest one think that paying $0.99 for a TV program exempts a viewer from getting advertising, Comcast's new VOD deal with NBC Universal will include sp...

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