Mobile Offerings Multiply This Week
Media

Mobile Offerings Multiply This Week

20y Enid Burns

Mobile Offerings Multiply This Week

Channel 4 in the U.K Read More

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RSS Means Change Your E-Mail Opt-In Model
Media

RSS Means Change Your E-Mail Opt-In Model

20y Rebecca Lieb

RSS Means Change Your E-Mail Opt-In Model

The double confirmed opt-in e-mail subscription model has always been the highest industry standard Read More...

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As Politicos Race to Match Voter Data to E-mail Data, Reactions Vary
Media

As Politicos Race to Match Voter Data to E-mail Data, Reactions Vary

20y Kate Kaye

As Politicos Race to Match Voter Data to E-mail Da...

More and more political campaigners express interest in appending e-mails to voter registration files, but the practice is the subject of ongoing deba...

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MSN Donates Weekend Ad Run to Bovine Business Book
Media

MSN Donates Weekend Ad Run to Bovine Business Book

20y Kate Kaye

MSN Donates Weekend Ad Run to Bovine Business Book

MSN is donating a spot on its homepage this weekend to run ads promoting "The Big Moo," royalties from which go to charity. Read More...

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Reader's Digest Gobbles Up Allrecipes.com for $66M
Media

Reader's Digest Gobbles Up Allrecipes.com for $66M

20y Pamela Parker

Reader's Digest Gobbles Up Allrecipes.com for $66M

The company hopes the buy will help jump-start its multi-platform strategy. Read More...

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Dodge Looks Online to Reach Young Buyers
Media

Dodge Looks Online to Reach Young Buyers

20y Kevin Newcomb

Dodge Looks Online to Reach Young Buyers

The carmaker will spend 20% of its marketing budget for its new compact car on gaming and online ads. Read More...

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Execs & Accounts for March 31, 2006
Media

Execs & Accounts for March 31, 2006

20y Zachary Rodgers

Execs & Accounts for March 31, 2006

MediaVest hires Bader; Atmosphere lands NFL projects; Atom Fusion creates Atlanta Regional Commission site. Read More...

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Citizen-Generated Cinema
Media

Citizen-Generated Cinema

20y Rebecca Lieb

Citizen-Generated Cinema

Tomorrow is the opening day of the new Beastie Boys concert feature, Awesome: I Fuckin' Shot That Read More...

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Social Voicemail: Latest Marketing Tool?
Media

Social Voicemail: Latest Marketing Tool?

20y Rebecca Lieb

Social Voicemail: Latest Marketing Tool?

With Social Voicemail , you call one toll-free number to leave one message for all your friends Read More...

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Spam-Fighting Hardware for Consumers
Media

Spam-Fighting Hardware for Consumers

20y Rebecca Lieb

Spam-Fighting Hardware for Consumers

It's disheartening to think there's a market out there for Spam Cube , a $150 appliance consumers install between their broadband modem and computer t...

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Keyword Trademark Suit Heads to Trial
Media

Keyword Trademark Suit Heads to Trial

20y Kevin Newcomb

Keyword Trademark Suit Heads to Trial

A case in a Minnesota federal court could have long-term implications on search engines' trademark policies. Read More...

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OPA Study Shows People Watch Video Ads and React
Media

OPA Study Shows People Watch Video Ads and React

20y Kate Kaye

OPA Study Shows People Watch Video Ads and React

The Online Publishers Association finds that Web video watching is becoming commonplace, and video ads are spurring online and offline action. Read Mo...

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Atom Gets Into CGM, With Accomodations for Advertisers
Media

Atom Gets Into CGM, With Accomodations for Advertisers

20y Zachary Rodgers

Atom Gets Into CGM, With Accomodations for Adverti...

The company plays catch-up with video upload and sharing, but breaks ground to work with advertisers' needs. Read More...

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Google Adds Features to Local Ads
Media

Google Adds Features to Local Ads

20y Pamela Parker

Google Adds Features to Local Ads

Coffee cups, shopping bags and flowers will soon represent advertisers on Google Local. Read More...

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Google/AOL Close in on Closing
Media

Google/AOL Close in on Closing

20y Pamela Parker

Google/AOL Close in on Closing

Well, they're getting closer Read More

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Advocacy Inc. Responds to Video E-mail Skepticism
Media

Advocacy Inc. Responds to Video E-mail Skepticism

20y Kate Kaye

Advocacy Inc. Responds to Video E-mail Skepticism

I got a note from Maggie Duncan, Advocacy, Inc.'s assistant director of client relations, in regards to a post I made the other day Read More...

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JupiterResearch Sold to Kagan
Media

JupiterResearch Sold to Kagan

20y Zachary Rodgers

JupiterResearch Sold to Kagan

Jupitermedia's JupiterResearch unit, for many years a fount of Internet data and analysis, has been sold to media and TV researcher Kagan Research Rea...

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Execs & Accounts for March 29, 2006
Media

Execs & Accounts for March 29, 2006

20y Zachary Rodgers

Execs & Accounts for March 29, 2006

DDB's Kaess dies; Kelsey Group's Greg Sterling departs; Scales goes to iCrossing. Read More...

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Alloy Buys High School Social Networking Site
Media

Alloy Buys High School Social Networking Site

20y Kevin Newcomb

Alloy Buys High School Social Networking Site

Alloy Marketing & Media has acquired Sconex for $8.7 million. Read More...

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U.K. Online Ad Spend Skyrockets
Media

U.K. Online Ad Spend Skyrockets

20y Zachary Rodgers

U.K. Online Ad Spend Skyrockets

Growth is strong in all categories, with search leading the way. Read More...

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Hearst to Provide Mobile Content for Select Magazines
Media

Hearst to Provide Mobile Content for Select Magazines

20y Enid Burns

Hearst to Provide Mobile Content for Select Magazi...

Hearst's Cosmopolitan, CosmoGirl! and Seventeen magazines get digital content through the publisher's new digital unit. Read More...

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ValueClick and Fastclick Are Now As One
Media

ValueClick and Fastclick Are Now As One

20y Kate Kaye

ValueClick and Fastclick Are Now As One

ValueClick, Inc Read More

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Reserve-A-Pizza.com
Media

Reserve-A-Pizza.com

20y Rebecca Lieb

Reserve-A-Pizza.com

Papa John 's has come up with what might be the next best thing to having a hot pepperoni slice slide out of your CD drive. The national pizza chain n...

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MMA Creates Mobile Video Committee
Media

MMA Creates Mobile Video Committee

20y Zachary Rodgers

MMA Creates Mobile Video Committee

The Mobile Marketing Association has set up a committee to address standards, production guidelines and best practices for pre- and post-roll mobile v...

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Burst Refreshes Logo, Tagline
Media

Burst Refreshes Logo, Tagline

20y Rebecca Lieb

Burst Refreshes Logo, Tagline

Ad network and server Burst Media unveiled a new logo and a redesigned Web site today. The company has also changed its tagline: "What Do You Really C...

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The Problem with Earth Day: No Meal
Media

The Problem with Earth Day: No Meal

20y Zachary Rodgers

The Problem with Earth Day: No Meal

Last year I covered an interesting effort by Organic Valley Farms to align itself with Earth Day (and give the holiday a plug as well) by offering fre...

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Local.com and InfoSpace Jockey for Local Search Traffic
Media

Local.com and InfoSpace Jockey for Local Search Traffic

20y Kate Kaye

Local.com and InfoSpace Jockey for Local Search Tr...

The local search players add features and partnerships in a bid to draw consumers. Read More...

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