Knight-Ridder's pending acquisition by McClatchy brings up the question of what will happen to the various joint ventures that KR has with rivals Gann...
View articleAll things political site, RealClearPolitics , has unveiled a site revamp, and accepted an investment of "an undisclosed sum" from Alan Warms, the man...
View articleThe digital advertising market is booming, "and we're still very much at the beginning," affirmed Corbis (and Microsoft) Chairman Bill Gates at that c...
View articleThe Ford brands hope to build interest among new, younger consumers with two Webisode series. Read More...
View articleThe Postal Service takes a chance on experience design. Read More...
View articleMore video ad inventory is opening up, according to a Nielsen//NetRatings study. Read More...
View articleLed by digital music, revenues from paid content rose by 15 percent in 2005. Read More...
View articleHershey Company will launch a "360-degree" marketing campaign developed by Arnold Worldwide in New York for its Take 5 candy bar Read More...
View articleAll you media planners & buyers: What's it like buying display inventory from the big three? Who's the best to work with? Who's the worst? I'm doing a...
View articleIt's probably tough to move the brand favorability needle on a product like milk Read More...
View articleEntertainment companies and TV advertisers have been mulling over the idea of shooting video exclusively for the Web for years Read More...
View articleThe Interactive Advertising Bureau in conjunction and the Lead Generation Committee put forth its proposed Online Lead Generation Best Practices today...
View articleInterpublic Group's Universal McCann has collapsed its online and emerging media operations into a single unit. Read More...
View articleAs newly-named interactive AOR for Del Monte, Agency.com is tasked with developing fresh Web site and marketing strategies for over 20 Del Monte brand...
View articleNew tools dig deeper into user-level data to improve marketing campaigns. Read More...
View articleMicrosoft gives away a free weekend of premium service for Xbox 360 users. Read More...
View articleViewpoint hires Jason McKay to lead Unicast and new search practice; Atomic Fusion adds clients. Read More...
View articleDatran Media has agreed to pay $1.1 million to settle a lawsuit brought by the New York Attorney General. Read More...
View articleVC Blogger Fred Wilson, who recently joined the FM Publishing network, reveals details of a sponsorship deal with digital music technology company Son...
View articleeBay and a group of other investors (Omidyar Network, Draper Fisher Jurvetson, Esther Dyson, Allen & Company, and Senator Bill Bradley) have bough...
View articleeBay is a tough one to compete with, but an easy target Read More
View articleThe clock may have just started ticking for Google in its click fraud lawsuits Read More...
View articleThe Word of Mouth Marketing Association (WOMMA) plans to hold a weekly teleconference series to educate marketers on topics like blogs, ethics and vir...
View articleSEM firms engage in "drafting" practices to put their client’s brands up against other brands in search results, but not all agree the practices are e...
View articlePaid local search ad spending is set to double this year and climb to $4 billion by 2010, according to a new report from Borrell Associates, which pre...
View articleUPDATE: One legal analyst says the proposed settlement may be the best possible outcome for both sides. Read More...
View article