National Lampoon, the venerable brand behind "Animal House" and "Van Wilder" has launched Toga!, a broadband site with content geared toward the 18 to...
View articlePay-per-call advertising players are aggressively courting SEMs and media agencies. Read More...
View articleA Weather Channel vet takes the trade group's reins for 2006. Read More...
View articleNBC released some tidbits about how its multi-platform strategy is panning out Read More...
View articleAsk.com is giving Jeeves the butler a proper farewell, announcing yesterday that it will send him off with a Jeeves' Retirement mini-site Read More...
View articleA new set of campaign management tools and improved API access aim to ease chores of agencies handling multiple client accounts. Read More...
View articleInStream taps West Coast sales director; Y2M opens new office and IAB Canada names board. Read More...
View articleAs audience shifts from mass media to niche content, Parks Associates sees digital media grabbing 10 percent of ad spending. Read More...
View articleCole's departure is the latest in a string of executive changes at MSN. Read More...
View articleAndrew O'Dell discusses Kate Everett-Thorp's resignation, their differences in style, and what he sees on the horizon for the agency. Read More...
View articleMore consolidation's underway in the mobile space, with NeoMedia signing a letter of intent to acquire mobile marketing firm HipCricket. NeoMedia is o...
View articleIf you ran a Web site, or read any Web sites, in the early days of the 'Net, you're probably familiar with the concept of the link exchange or banner ...
View articleA reminder to our readers: This blog accepts comments and we'd like to hear from you. So much so that we've just taken a step to make it easier to tal...
View articleNASCAR.com hopes to capitalize on the Daytona 500's huge TV viewership. Read More...
View articleYahoo! Search gained the most market share in sponsored links, according to Nielsen//NetRatings. Read More...
View articleThe company will serve and track audio ads sold through radio ad sales reps. Read More...
View articleAKQA promotes two; Ave A / Razorfish builds new site for International Speedway Corporation. Read More...
View articleThis rare truly interactive ad for Diesel, spotted on Viceland , is one of the nicer looking banners I've seen Read More...
View articleWhat? You didn't know Microsoft had a contextual network? Well, it doesn't Read More...
View articleFormer CooperKatz PR and blogging expert will join Edelman's WOM practice. Read More...
View articleCEO McAndrews invokes a future in which brand marketers represent an "increasing minority" of digital marketing spending. Read More...
View articleInternet Yellow Pages, search and wireless will drive revenue growth in the directory and classifieds market. Read More...
View articleTownNews.com gobbles up PowerOne Media's properties in hopes of offering media buyers a one-stop-shop. Read More...
View articleThe campaign for the upcoming animated flick Doogal takes user-generated marketing to new heights (or lows) Read More...
View articleThe WSJ reports today that Daily Candy's dozen or so e-mail newsletters are on the block Read More...
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