The Aegis group digital operation buys a buzz marketing agency. Read More...
View articleYahoo! hires Scheckner to head trade marketing; Weather Channel mobile chief to lead MMA as global chair; Gary Price goes to Ask Jeeves. Read More...
View articleThe video search engine will insert ads, sold by Eyeblaster, into content from U.K. news network ITN. Read More...
View articleLocaModa develops a phone-to-screen platform to help businesses engage passersby. Read More...
View articleAt this year's Clio Awards and Festival in Miami's South Beach, a Lifetime Achievement award will go to Bob Greenberg, co-founder, chairman, CEO and c...
View articleCouple weeks ago I made some calls for a feature story on using widgets for marketing purposes Read More...
View articleThe company shows off more of its cross-media plans. Read More...
View articleSome stakeholders welcome a new tool with the potential to improve e-mail, but most plan to withhold judgment until effectiveness and ROI are proven. ...
View articleThe Idealab-backed ad network will be led by one of its board members until a replacement is found. Read More...
View articleCommercials sent viewers to the Web during and after the game, with GoDaddy.com and Budweiser getting the biggest boosts. Read More...
View articleCar lovers with PDAs, Treos and other fat-screened devices ought to get a kick out of Volvo's car configurator for mobiles Read More...
View articleDuring today's IAC investor call, Barry Diller spoke about a re-launch of Ask.com , set to take place the same day he'll be the keynote speaker at SES...
View articleAre marketers on the verge of embracing mobile search? You’d almost think so, judging from the actions of search companies and ad agencies over the pa...
View articleGoogle hires away Amazon's search chief; Linkshare promotes Denton to president; two promoted at MSN. Read More...
View articleThe company adopts Brightcove's system for managing video deployment and syndication. Read More...
View articleIAC will continue to invest in its businesses in 2006, re-launching Ask.com and making internal investments to grow market share. Read More...
View articleOnline buzz about the big game's big ads was bigger than ever. Read More...
View articleNeo@OgilvyOne will handle digital and direct media after the mOne split. Read More...
View articleStrategic differences are cited; the search is underway for a successor. Read More...
View articleFormer Altavista CEO and Overture exec Jim Barnett is getting some attention as people speculate about his new start-up, Turn Inc. Read More...
View articleIt's a global problem, so I guess it's a positive development that the trade orgs are at least teaming up across the pond Read More...
View articleBlack hat SEO suffered a severe blow this week. Blogging about BMW and Ricoh being banned by Google in Germany for deceptive optimization practices, D...
View articleWhen I talked to JibJab Media's Gregg Spiridellis last May, he promised that interactive and community-based initiatives were in the animation company...
View articleAOL is not charging postage for e-mail Read More
View articleAmazon is leveraging its affiliate network to get into online advertising. Read More...
View articleSearch marketing has become an important component of an integrated ad campaign, but many marketers failed to include it to support Super Bowl buys. R...
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