Digital Marketing Remainders
Media

Digital Marketing Remainders

20y Zachary Rodgers

Digital Marketing Remainders

Noteworthy from the past couple days... Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel's Reader's Choice Awar...

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Wine-To-Go
Media

Wine-To-Go

20y Rebecca Lieb

Wine-To-Go

Smart idea for mobile content Read More

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Are Your Advertisers Impacting Your Delivery Rate?
Media

Are Your Advertisers Impacting Your Delivery Rate?

20y Rebecca Lieb

Are Your Advertisers Impacting Your Delivery Rate?

Do you publish an ad-supported e-mail newsletter and worry about declining delivery rates? Consider this: maybe it's not you Read More...

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Yo Ho Ho and A Streaming of Rum
Media

Yo Ho Ho and A Streaming of Rum

20y Rebecca Lieb

Yo Ho Ho and A Streaming of Rum

Bacardi is hoping young adults will tune in to all Bacardi, all the time Read More...

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NYTCo: Digital Ad Revenue Strong in Q4
Media

NYTCo: Digital Ad Revenue Strong in Q4

20y Zachary Rodgers

NYTCo: Digital Ad Revenue Strong in Q4

A 30 percent increase in digital ad revenue didn't keep profits from plunging after a big staff reduction charge. Read More...

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AT&T Site Highlights Olympic Sponsorship
Media

AT&T Site Highlights Olympic Sponsorship

20y Zachary Rodgers

AT&T Site Highlights Olympic Sponsorship

"Your support. Delivered." is the tagline of a new site that lets fans send messages to U.S. athletes. Read More...

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Atom Entertainment to Fund Web Video Shorts
Media

Atom Entertainment to Fund Web Video Shorts

20y Zachary Rodgers

Atom Entertainment to Fund Web Video Shorts

A new division, AtomFilm Studios, will create original broadband programming. Read More...

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Think Partnership Buys Expecting Family Site with Newly Granted Credit
Media

Think Partnership Buys Expecting Family Site with Newly Granted Credit

20y Enid Burns

Think Partnership Buys Expecting Family Site with ...

Think Partnership was granted a credit facility to fund the acquisition of Morex Marketing Group and pay off existing debt. Read More...

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LowerMyBills.com Claims Win in Ad Copyright Suit
Media

LowerMyBills.com Claims Win in Ad Copyright Suit

20y Pamela Parker

LowerMyBills.com Claims Win in Ad Copyright Suit

The major online advertiser accused NexTag of copying its creative. Read More...

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Super Bowl Advertising, Monkey Business
Media

Super Bowl Advertising, Monkey Business

20y Enid Burns

Super Bowl Advertising, Monkey Business

In addition to the two spots airing during the second-half of the Super Bowl, Careerbuilder.com has a strong online component including a paid search ...

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Mobile Campaign Launch: Women's Entertainment
Media

Mobile Campaign Launch: Women's Entertainment

20y Zachary Rodgers

Mobile Campaign Launch: Women's Entertainment

A new mobile campaign from Women's Entertainment promotes the show "Style Me with Rachel Hunter," which premieres tonight Read More...

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Yahoo! Personals Takes Shot of Espresso
Media

Yahoo! Personals Takes Shot of Espresso

20y Enid Burns

Yahoo! Personals Takes Shot of Espresso

Yahoo! Personals and Starbucks teamed together to present Espresso Dating in Yahoo! Personals through Valentines Day Read More...

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LonelyPlanet Adds Ads to Orbit
Media

LonelyPlanet Adds Ads to Orbit

20y Pamela Parker

LonelyPlanet Adds Ads to Orbit

LonelyPlanet.com , the Web site complement to the well-known travel book series, is beginning to take graphical ads on its site for the first time Rea...

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100% of Pop-Up Vendors Finds Pop-Ups Effective
Media

100% of Pop-Up Vendors Finds Pop-Ups Effective

20y Rebecca Lieb

100% of Pop-Up Vendors Finds Pop-Ups Effective

OK, VitalStream isn't a pop-up vendor, but I find the press release the company issued today pretty darn misleading. The headline is "Pop-Up Ads Worth...

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Marketing Spend Shifting to Below-the-line
Media

Marketing Spend Shifting to Below-the-line

20y Kevin Newcomb

Marketing Spend Shifting to Below-the-line

A new study finds the move of ad dollars to targeted, direct response marketing, including interactive, is occuring faster than expected. Read More...

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Convergence Calls for Better Tracking, Reporting
Media

Convergence Calls for Better Tracking, Reporting

20y Enid Burns

Convergence Calls for Better Tracking, Reporting

Media convergence across the Internet, TV, cell phone and other mobile devices creates both marketing possibilities and privacy concerns, says PwC rep...

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Mobile Firm Builds Ad Management Suite for Publishers
Media

Mobile Firm Builds Ad Management Suite for Publishers

20y Pamela Parker

Mobile Firm Builds Ad Management Suite for Publish...

Third Screen Media wants to be the DoubleClick and @plan for mobile. Read More...

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Execs & Accounts for January 23, 2006
Media

Execs & Accounts for January 23, 2006

20y Zachary Rodgers

Execs & Accounts for January 23, 2006

Tacoda rapidly grows behavioral network; Avenue A | Razorfish rebuilds Nielsen Media Research site; Massive Inc. hires sales exec to lead U.K./Scandiv...

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Finally - A Gmail Delete Button!
Media

Finally - A Gmail Delete Button!

20y Rebecca Lieb

Finally - A Gmail Delete Button!

It appeared! At last! Gmail has a 'Delete' button -- finally Read More...

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Hong Kong Considers Spam Legislation
Media

Hong Kong Considers Spam Legislation

20y Rebecca Lieb

Hong Kong Considers Spam Legislation

According to news reports , Hong Kong is considering enacting anti-spam legislation Read More...

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Search Records and the Feds
Media

Search Records and the Feds

20y Pamela Parker

Search Records and the Feds

Danny Sullivan and the Search Engine Watch team have some great posts about Google's resistance to federal demands for search resords Read More...

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Execs & Accounts for January 20, 2006
Media

Execs & Accounts for January 20, 2006

20y Zachary Rodgers

Execs & Accounts for January 20, 2006

Ed Keller founds new word of mouth firm; The Boston Globe names a head of strategic planning; Jets tap AKQA. Read More...

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Tribal DDB Chicago Snatches Creative Director from Fallon
Media

Tribal DDB Chicago Snatches Creative Director from Fallon

20y Pamela Parker

Tribal DDB Chicago Snatches Creative Director from...

The interactive creative director behind BMWFilms.com jumps to a new agency. Read More...

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MSN Names Ad Partner for Live Streaming Events
Media

MSN Names Ad Partner for Live Streaming Events

20y Zachary Rodgers

MSN Names Ad Partner for Live Streaming Events

Microsoft tapped Lightningcast to handle video ad management for MSN Video's real-time events. Read More...

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Search Ad Auction Models Flawed, Economists Say
Media

Search Ad Auction Models Flawed, Economists Say

20y Kevin Newcomb

Search Ad Auction Models Flawed, Economists Say

Research from Stanford Business School finds current auction models at Google and Yahoo! lead to volatility, large resource requirements, and higher c...

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FTC Offers Glimpse into Review Direction at WOMMA Conference
Media

FTC Offers Glimpse into Review Direction at WOMMA Conference

20y Kate Kaye

FTC Offers Glimpse into Review Direction at WOMMA ...

UPDATED & CORRECTED : An FTC official praises efforts toward industry self-regulation and the disclosure of word-of-mouth practices. Read More...

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Amazon Tidbit
Media

Amazon Tidbit

20y Pamela Parker

Amazon Tidbit

I got Amazon.com on the phone to ask a few more questions about their "Amazon Fishbowl with Bill Maher" broadband video program, and an interesting ti...

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