Execs & Accounts for January 30, 2006
Media

Execs & Accounts for January 30, 2006

20y Zachary Rodgers

Execs & Accounts for January 30, 2006

Did-it hires an SVP of marketing; iCrossing names a client services director; Goodyear taps McCann Erickson for digital and print advertising. Read Mo...

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What's the Domain Threshold?
Media

What's the Domain Threshold?

20y Enid Burns

What's the Domain Threshold?

A reader called in and asked if there was any research I've come across that determines the maximum length a URL can still be typed in by a user Read ...

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Scribner's Very Comprehensive Online Book Campaign
Media

Scribner's Very Comprehensive Online Book Campaign

20y Rebecca Lieb

Scribner's Very Comprehensive Online Book Campaign

Scribner tapped LevelTen Design to create an awarness campaign for Prayers for the Assassin by Robert Ferrigno, which publishes February 21 Read More...

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Where Athletic Footwear Meets J-Pop Kitsch
Media

Where Athletic Footwear Meets J-Pop Kitsch

20y Zachary Rodgers

Where Athletic Footwear Meets J-Pop Kitsch

Lovely Football 's already going down as one of the best new instances of that rare breed of interactive deployment whose form suits the best function...

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Of course...
Media

Of course...

20y Pamela Parker

Of course...

From a NYT story (free reg.) about the rookie in charge of Anheuser-Busch's Super Bowl ad strategy: Ms Read More...

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WhittmanHart Adds Healthcare Expertise, Tech, with Acquisition
Media

WhittmanHart Adds Healthcare Expertise, Tech, with Acquisition

20y Pamela Parker

WhittmanHart Adds Healthcare Expertise, Tech, with...

The Web developer has purchased Maryland-based Estco.net. Read More...

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Execs & Accounts for January 27, 2006
Media

Execs & Accounts for January 27, 2006

20y Zachary Rodgers

Execs & Accounts for January 27, 2006

Avenue A / Razorfish promotes Brown to head West region; OPA hires director of research. Read More...

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MSN Advertising Up, More Investment Upcoming
Media

MSN Advertising Up, More Investment Upcoming

20y Pamela Parker

MSN Advertising Up, More Investment Upcoming

The company will continue to pour resources into developing its adCenter platform. Read More...

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Digitas Makes Its Numbers Despite Its Troubled Clients
Media

Digitas Makes Its Numbers Despite Its Troubled Clients

20y Rebecca Lieb

Digitas Makes Its Numbers Despite Its Troubled Cli...

The interactive agency announced a 32 percent rise in earnings despite the financial woes of major clients such as GM and Delta. Read More...

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Miller Lite Auctions Dickerson's Delivery Services to Super Bowl Fans
Media

Miller Lite Auctions Dickerson's Delivery Services to Super Bowl Fans

20y Kate Kaye

Miller Lite Auctions Dickerson's Delivery Services...

Super Bowl-centric campaign supports the brew by steering fans to an eBay charity auction. Read More...

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Marketers, Watchdogs Team Up Against E-mail Registry
Media

Marketers, Watchdogs Team Up Against E-mail Registry

20y Kevin Newcomb

Marketers, Watchdogs Team Up Against E-mail Regist...

A coalition of six marketing groups and privacy watchdogs have banded together to raise legal concerns with Utah's Child Protection Registry Act. Read...

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Coming: MSN Spaces Upgrade, With PPC Ads
Media

Coming: MSN Spaces Upgrade, With PPC Ads

20y Zachary Rodgers

Coming: MSN Spaces Upgrade, With PPC Ads

Post updated with new information. Rumors are flying that Microsoft will soon unveil a big revamp of MSN Spaces, and the changes include letting blogg...

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Pontiac: Google Us
Media

Pontiac: Google Us

20y Zachary Rodgers

Pontiac: Google Us

Dealers no longer expect car shoppers to come to the lot with open, malleable minds Read More...

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IAB - The "Unknown Authority"
Media

IAB - The "Unknown Authority"

20y Rebecca Lieb

IAB - The "Unknown Authority"

We know -- stuff happens Read More

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Use AIM to Plan Travel
Media

Use AIM to Plan Travel

20y Enid Burns

Use AIM to Plan Travel

Travel aggregator Kayak made a few changes to get noticed by hopeful travelers Read More...

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Mobile Search 101
Media

Mobile Search 101

20y Rebecca Lieb

Mobile Search 101

The Mobile Marketing Association just released "Introduction to Mobile Search" ( download ). The paper defines the differences of mobile versus Web se...

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Niche Recruitment Sites Move In on Pure-Plays
Media

Niche Recruitment Sites Move In on Pure-Plays

20y Enid Burns

Niche Recruitment Sites Move In on Pure-Plays

Online recruitment advertising dollars tripled this past year while smaller, more sophisticated sites emerged and corporations strengthened their own ...

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Jumpstart Adds Local Targeting for Car Dealers
Media

Jumpstart Adds Local Targeting for Car Dealers

20y Zachary Rodgers

Jumpstart Adds Local Targeting for Car Dealers

Local auto dealers get pay-per-call advertising and customized landing pages. Read More...

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Microsoft Integrates Global Media Sales Under Bradford
Media

Microsoft Integrates Global Media Sales Under Bradford

20y Zachary Rodgers

Microsoft Integrates Global Media Sales Under Brad...

MSN's top ad exec will now head up all of Redmond's media holdings, including MSN, Xbox and the company's new Live platforms. Read More...

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Video: What Flavor Download Would You Like Today?
Media

Video: What Flavor Download Would You Like Today?

20y Rebecca Lieb

Video: What Flavor Download Would You Like Today?

Impressive how quickly many sites, blogs and portals are adapting to mobile video. From Google Video (but not Yahoo!) down to personal Web sites, vide...

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Yahoo! Trying to Build Network
Media

Yahoo! Trying to Build Network

20y Zachary Rodgers

Yahoo! Trying to Build Network

Yahoo! appears to be stepping up recruiting for its contextual network Read More...

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NYT's Online Affinity Program for Print Subscribers
Media

NYT's Online Affinity Program for Print Subscribers

20y Rebecca Lieb

NYT's Online Affinity Program for Print Subscriber...

As the Grey Lady's print sub base erodes, the marketing department is trying to shore it up with an online affinity program. TimesPoints allows prints...

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Execs & Accounts for January 25, 2006
Media

Execs & Accounts for January 25, 2006

20y Zachary Rodgers

Execs & Accounts for January 25, 2006

Fox News Channel promotes Steinberg to VP of digital media; Tacoda names Bennett Zucker to VP of audience insights; IAB adds 12 members. Read More...

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Hasbro Tries Interactive Video
Media

Hasbro Tries Interactive Video

20y Zachary Rodgers

Hasbro Tries Interactive Video

The toy maker lets users roll-over video elements to get more information about products in the spot. Read More...

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Kleenex Hopes to Tap Olympic Emotions Online
Media

Kleenex Hopes to Tap Olympic Emotions Online

20y Pamela Parker

Kleenex Hopes to Tap Olympic Emotions Online

The tissue maker will give fans a glimpse into the lives of Olympic moms. Read More...

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Google Tests AdWords Tweaks
Media

Google Tests AdWords Tweaks

20y Kevin Newcomb

Google Tests AdWords Tweaks

Longer ads and a desktop campaign management application are two of the latest ideas under Google's microscope. Read More...

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"Fishbowl's" Unintended Brand Impact?
Media

"Fishbowl's" Unintended Brand Impact?

20y Pamela Parker

"Fishbowl's" Unintended Brand Impact?

I wonder how Amazon.com really feels about the Bill Maher interview with Stephen King that leads off the highlights of " Amazon Fishbowl ." After all,...

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