The Return of Maxell's 'Blow-Away Guy'
Media

The Return of Maxell's 'Blow-Away Guy'

20y Enid Burns

The Return of Maxell's 'Blow-Away Guy'

Maxell will bring back its memorable "blow-away guy" image as part of an integrated marketing campaign Read More...

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Feedburner Blazing New Trails
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Feedburner Blazing New Trails

20y Pamela Parker

Feedburner Blazing New Trails

A couple of interesting tidbits from Feedburner today Read More...

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EarthLink Runs Ads on Video Podcasts
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EarthLink Runs Ads on Video Podcasts

20y Pamela Parker

EarthLink Runs Ads on Video Podcasts

The ISP is sponsoring Washingtonpost.com's new video distribution channel. Read More...

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Alexa Opens Its Search Index
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Alexa Opens Its Search Index

20y Kevin Newcomb

Alexa Opens Its Search Index

The move could bring vertical search competitors into the market. Read More...

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Burn the Spam!
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Burn the Spam!

20y Pamela Parker

Burn the Spam!

I love how Yahoo!'s beta e-mail interface denotes spam Read More

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Who Knew Santa Uses VoIP?
Media

Who Knew Santa Uses VoIP?

20y Pamela Parker

Who Knew Santa Uses VoIP?

VoIP phone provider Vonage is calling on the red-suited, white-bearded jolly one to help it with CRM this holiday season Read More...

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The Cable/Internet Convergence
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The Cable/Internet Convergence

20y Pamela Parker

The Cable/Internet Convergence

Comcast is forming an Internet division and has named Amy Banse, who had been EVP of content development, to run the show Read More...

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Chitika faces criticism from publishers
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Chitika faces criticism from publishers

20y Kate Kaye

Chitika faces criticism from publishers

Chitika, a new contextual ad network that launched in May, has come under fire from publishers in its network -- mostly bloggers -- who once sang its ...

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HGTV launches vertical broadband video channel
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HGTV launches vertical broadband video channel

20y Matthew G. Nelson

HGTV launches vertical broadband video channel

HGTV.com has launched HGTVKitchenDesign.com as part of its vertical content strategy, which was outlined in May . The site is launching with six chart...

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Microsoft to Share Ad Revs with Users?
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Microsoft to Share Ad Revs with Users?

20y Zachary Rodgers

Microsoft to Share Ad Revs with Users?

A few have already noted Bill Gates' comments on an Indian TV to the effect that Microsoft may recompense people who use its search engine. Payment co...

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MobiTV to Sell Video Ads on Cell Phones
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MobiTV to Sell Video Ads on Cell Phones

20y Kevin Newcomb

MobiTV to Sell Video Ads on Cell Phones

The 2-year-old company will use the "local avail" spots mostly for repurposed TV spots, at first. It's already signed Jeep and Axe. Read More...

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Execs & Accounts for December 12, 2005
Media

Execs & Accounts for December 12, 2005

20y Zachary Rodgers

Execs & Accounts for December 12, 2005

NYT promotes Todd Haskell to business development for advertising; Modem Media opens New York office. Read More...

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Yahoo!, MSN Court Soccer Fans
Media

Yahoo!, MSN Court Soccer Fans

20y Kevin Newcomb

Yahoo!, MSN Court Soccer Fans

Both companies hope to attract advertisers interested in reaching FIFA World Cup devotees. Read More...

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Audible Unveils "Don't Read" Campaign
Media

Audible Unveils "Don't Read" Campaign

20y Kevin Newcomb

Audible Unveils "Don't Read" Campaign

The tongue-in-cheek campaign, created by Agency.com, aims to boost the Audible brand and drive subscriptions to its downloadable audio content. Read M...

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MINI Names 'Brand Advocacy Partner'
Media

MINI Names 'Brand Advocacy Partner'

20y Zachary Rodgers

MINI Names 'Brand Advocacy Partner'

MINI USA named Butler, Shine, Stern & Partners to be its new "brand advocacy partner." The assignment includes "traditional, non-traditional and viral...

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MySpace Launches a Music Video Star
Media

MySpace Launches a Music Video Star

20y Zachary Rodgers

MySpace Launches a Music Video Star

Earlier this fall, we covered a promotion cable music network fuse ran on MySpace, to uncover a video star it could then promote via its VOD offering ...

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Tag It: Acquisition, Yahoo Acquires del.icio.us
Media

Tag It: Acquisition, Yahoo Acquires del.icio.us

20y Pamela Parker

Tag It: Acquisition, Yahoo Acquires del.icio.us

From the SEW Blog: Tag It: Acquisition, Yahoo Acquires del.icio.us Read More...

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Chronicles of Narnia, a Family Affair
Media

Chronicles of Narnia, a Family Affair

20y Enid Burns

Chronicles of Narnia, a Family Affair

If you're going to see "Chronicles of Narnia" this weekend, it's going to be very crowded Read More...

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Yahoo! Finds Tagging Company Delicious
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Yahoo! Finds Tagging Company Delicious

20y Pamela Parker

Yahoo! Finds Tagging Company Delicious

The portal buys start-up del.icio.us. Read More

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Microsoft Launches Windows Live Local
Media

Microsoft Launches Windows Live Local

20y Kevin Newcomb

Microsoft Launches Windows Live Local

A local version of its new applications portal is now in beta, with local advertising opportunities. Read More...

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MMA Releases Guidelines for Banner Ads on Phones
Media

MMA Releases Guidelines for Banner Ads on Phones

20y Zachary Rodgers

MMA Releases Guidelines for Banner Ads on Phones

UPDATED: There may not be much of an audience yet, but marketers want to be ready. Read More...

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Yahoo! to Partner With Aussie TV Network
Media

Yahoo! to Partner With Aussie TV Network

20y Kevin Newcomb

Yahoo! to Partner With Aussie TV Network

The joint venture with Seven Network will let Yahoo! create cross-media packages for advertisers. Read More...

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Execs & Accounts for December 9, 2005
Media

Execs & Accounts for December 9, 2005

20y Zachary Rodgers

Execs & Accounts for December 9, 2005

Fallon creates interactive billboard for Time Magazine; DMA names Wetzler to SEM council. Read More...

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E-Mail Consolidation Continues
Media

E-Mail Consolidation Continues

20y Pamela Parker

E-Mail Consolidation Continues

E-mail service provider Quris, which was majority-owned by Charles Schwab Corp Read More...

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Online Advertising's Tipping Point Approaches
Media

Online Advertising's Tipping Point Approaches

20y Kevin Newcomb

Online Advertising's Tipping Point Approaches

Piper Jaffray predicts online spending growth could accelerate later next year. Read More...

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OPA's Zimbalist Departs for NYT
Media

OPA's Zimbalist Departs for NYT

20y Zachary Rodgers

OPA's Zimbalist Departs for NYT

After four years with the Online Publishers Association, Zimbalist will lead development on NYTCo's Boston.com city portal and mobile initiatives. Rea...

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BusinessWeek's International Strategy Shifts Online
Media

BusinessWeek's International Strategy Shifts Online

20y Pamela Parker

BusinessWeek's International Strategy Shifts Onlin...

European and Asian editions will be online only starting next year. Read More...

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