Microsoft Tests Classified Format
Media

Microsoft Tests Classified Format

21y Enid Burns

Microsoft Tests Classified Format

Microsoft is conducting an internal beta of a new classifieds offering that will allow users to choose their own audience. Read More...

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Execs & Accounts for November 30, 2005
Media

Execs & Accounts for November 30, 2005

21y Zachary Rodgers

Execs & Accounts for November 30, 2005

Times promotes Racer to VP of sales; CondéNet secures Avenue A | Razorfish; Google names Mather to board. Read More...

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HBO Sets Good Gifters Apart from the Bad
Media

HBO Sets Good Gifters Apart from the Bad

21y Enid Burns

HBO Sets Good Gifters Apart from the Bad

An Atmosphere BBDO campaign for HBO Video aims to bring back the good gift this holiday season. Read More...

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Mobile as the next promotional medium?
Media

Mobile as the next promotional medium?

21y Pamela Parker

Mobile as the next promotional medium?

Veteran rappers Public Enemy are using mobile to promote their latest album, "New Whirl Odor." They'll use m-Qube's mobile platform to deliver rington...

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Chrysler Hits the Road with New Advergame
Media

Chrysler Hits the Road with New Advergame

21y Kevin Newcomb

Chrysler Hits the Road with New Advergame

The game's puzzle-building approach hopes to engage the brand's core target audience of women without alienating men. Read More...

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Harvesters Still at Work But Spam More Manageable
Media

Harvesters Still at Work But Spam More Manageable

21y Pamela Parker

Harvesters Still at Work But Spam More Manageable

An agency study finds technology, vigilance and other techniques are making consumers' inboxes less polluted. Read More...

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Local.com Adds Local Shopping Links
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Local.com Adds Local Shopping Links

21y Kevin Newcomb

Local.com Adds Local Shopping Links

ShopLocal's online circulars will be featured in relevant local search results. Read More...

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IAB Issues Guidelines for In-Stream Video Ads
Media

IAB Issues Guidelines for In-Stream Video Ads

21y Zachary Rodgers

IAB Issues Guidelines for In-Stream Video Ads

Recommendations for "broadband video commercials" are nearly identical to a set the group floated in May, prior to a feedback period. Read More...

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Marchex Adds Pay-Per-Call
Media

Marchex Adds Pay-Per-Call

21y Zachary Rodgers

Marchex Adds Pay-Per-Call

The pay-per-call news continues to flow Read More

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Nokia's Blog Strategy for the N90
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Nokia's Blog Strategy for the N90

21y Pamela Parker

Nokia's Blog Strategy for the N90

Nokia has launched a "blogger relations" blog aimed at getting out info about its new N90 phone, which offers advanced photography options (including ...

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Taxi-ing to Mobile Advertising's Future
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Taxi-ing to Mobile Advertising's Future

21y Pamela Parker

Taxi-ing to Mobile Advertising's Future

Ever wished you could go online while stuck in traffic -- or imagined the untapped potential of reaching an interactive audience in transit? If so, yo...

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Direct Revenue Dons White Hat with New Network Plans
Media

Direct Revenue Dons White Hat with New Network Plans

21y Pamela Parker

Direct Revenue Dons White Hat with New Network Pla...

The new, as yet unnamed network, will display ads on Web pages rather than in pop-ups. Read More...

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TiVo Developing Ad Search Capability
Media

TiVo Developing Ad Search Capability

21y Kevin Newcomb

TiVo Developing Ad Search Capability

A new feature expected in the spring will allow viewers to search for TV ads by category and keywords. Read More...

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Execs & Accounts for November 28, 2005
Media

Execs & Accounts for November 28, 2005

21y Zachary Rodgers

Execs & Accounts for November 28, 2005

AKQA hires Krivin as client services director; Fallon work for Sony called off; Brooklyn agencies build a viral site for 2006 film "Pulse." Read More...

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New Firm to Consolidate Local Media Buys
Media

New Firm to Consolidate Local Media Buys

21y Zachary Rodgers

New Firm to Consolidate Local Media Buys

Centro wants to be the place to go for local media buys online. It's already secured nearly ten million in commitments for 2006. Read More...

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Disney to Send "Narnia" Clips to iPods
Media

Disney to Send "Narnia" Clips to iPods

21y Kevin Newcomb

Disney to Send "Narnia" Clips to iPods

Fans can sign up to receive video content from "The Lion, The Witch and The Wardrobe" directly on their PCs and video-enabled iPods. Read More...

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Thanks, Readers
Media

Thanks, Readers

21y Pamela Parker

Thanks, Readers

The U.S.-based crew at ClickZ will be taking a break for the Thanksgiving holiday, so you won't see posts or news out of us for the next few days Read...

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Lycos Launches Sweeps to Populate Planet
Media

Lycos Launches Sweeps to Populate Planet

21y Rebecca Lieb

Lycos Launches Sweeps to Populate Planet

Since last month's launch of Lycos Planet, a social networking plus tools play, the company claims a Planet is currently created every 30 seconds by U...

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Timberland Sets Up Camp for Black Friday
Media

Timberland Sets Up Camp for Black Friday

21y Enid Burns

Timberland Sets Up Camp for Black Friday

Timberland tested its site to optimize it for Black Friday, and will continue to adapt it throughout the holiday shopping season. Read More...

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Keyword Prices Rise to the Holiday Occasion
Media

Keyword Prices Rise to the Holiday Occasion

21y Zachary Rodgers

Keyword Prices Rise to the Holiday Occasion

Separate research from DoubleClick and SEMphonic see marketers putting a few extra pennies in the engines' hat. Read More...

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Execs & Accounts for November 23, 2005
Media

Execs & Accounts for November 23, 2005

21y Zachary Rodgers

Execs & Accounts for November 23, 2005

Epsilon Interactive adds travel clients; WDDG to relaunch Wrigley's Candystand.com. Read More...

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Google Tests Pay-Per-Call Ads
Media

Google Tests Pay-Per-Call Ads

21y Zachary Rodgers

Google Tests Pay-Per-Call Ads

The search company's ads break the sound barrier. Read More

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Back Into Pajamas
Media

Back Into Pajamas

21y Rebecca Lieb

Back Into Pajamas

They wore the corporate name for a little over a week, but newly launched blog and news network Open Source Media (OSM) has slipped back into its paja...

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AOL's Traffic Engine, AIM, is Revamped
Media

AOL's Traffic Engine, AIM, is Revamped

21y Zachary Rodgers

AOL's Traffic Engine, AIM, is Revamped

AIM Triton plays up the IM client's strength as a driver of traffic across the whole network. Read More...

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Brightcove's Hat Trick: Dollars, Distribution, and Diller
Media

Brightcove's Hat Trick: Dollars, Distribution, and Diller

21y Kevin Newcomb

Brightcove's Hat Trick: Dollars, Distribution, and...

The Internet TV player scored a distribution deal with AOL, along with a round of funding from some top portals. Read More...

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PlanetOut to Distribute Q Television Video
Media

PlanetOut to Distribute Q Television Video

21y Pamela Parker

PlanetOut to Distribute Q Television Video

The gay and lesbian media player wants to boost video ad inventory. Read More...

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Gamers OK With Relevant Ads
Media

Gamers OK With Relevant Ads

21y Kevin Newcomb

Gamers OK With Relevant Ads

In-game ads that enhance the game's alternate reality are tolerated -- and even welcomed -- by gamers, an MEC study found. Read More...

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