Everybody knows what they need to do in order to fix their Web site, they just don't do it, according to Jim Sterne, consultant, author and head of th...
View articleWhen traditional media buyers first come to do-it-yourself advertising, they may be in for a surprise, according to panelists in the "Do-it-Yourself A...
View articleIProspect wins international business; Feedster gets new president; and Coremetrics makes new VP hire. Read More...
View articleTwo new hires and a partnership with Publicis will help the fledgling Internet TV service build out its advertising strategy. Read More...
View articleFeedBurner unveils a new ad network, while Feedster adds a self-service option for publishers. Read More...
View articleBroader keyword matching and keyword grouping are included in the latest version of its Ad Center. Read More...
View articleSenior execs from iProspect, CP+B and mOne talk about holiday trends in search, creative and media. Read More...
View articleAtlas Rich Media isn't just for media folks anymore, the company says. Read More...
View articleThe number of advertisers flocking to 24/7 Real Media's behavioral targeting offering slowed in Q2 while publishers continue to implement enabling tec...
View articleIt happened with cable, then with home video Read More
View articleThere's plenty of invites from "off-the-show-floor" events coming in from various companies wanting to make more of an impression than a booth visit a...
View articleGoogle just announced a new feature (what else is new?) Read More...
View articleThe Word of Mouth Marketing Association (WOMMA) commissioned a report that looks at many aspects of the practice Read More...
View articleContent includes user-generated videos featuring Burger King and Subservient Chicken masks. Read More...
View articleMulti-platform video network offers an embedded ad model across four platforms: its Web site, Video on Demand, mobile and Sony's PlayStation Portable....
View articleA branded entertainment experience on MSN tries to tap into teens' penchant for self-expression online. Read More...
View articleAgency.com's Dorian Sweet goes to Tribal DDB; Browning departs Organic. Read More...
View article"AOL has been discovered to be not dead" -- Time Warner's Richard Parsons, speaking at a New Yorker breakfast, as reported by Reuters . Read More...
View articleSo I'm in NYTimes.com's arts section and....Yuck! No! Not this! The display ad, a BOB, is screaming in caps, "ARE YOU TAKING LAXATIVES BECAUSE OF YOUR...
View articleIn what may be the best online CRM initiative ever, Intuit has a real value-add on its QuickBase site: Find-A-Human Read More...
View articleUPDATED : The company will collect behavioral data on users who have installed its media player, and then use it to deliver ads and content on partner...
View articleRegistries like those in Michigan and Utah make it easier for spammers and pornographers to reach kids, the FTC says. Read More...
View article