Toyota hopes its online campaign's the ticket for connecting with young African-American consumers. Read More...
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View articleFrom the much-talked-about Microsoft memos, some tidbits on incorporating advertising (and on the marketing of software): Bill Gates : Advertising has...
View articleThe Microsoft division says the deal has the potential to double its revenue growth rate. Read More...
View articleMore and more marketing departments are finding themselves subject to business process review. Read More...
View articleThe travel search engine will power a co-branded site. Read More...
View articleMarantz is supplying non-profit group LA Podcasters with gratis audio hardware for the first annual Podcast Freeway Series . The series will "showcase...
View articleI was just writing yet another e-mail to a corporate PR person who responded to a message I sent to someone else at her company -- someone I know pers...
View articleJeff Hicks, CEO of white hot Crispin Porter + Bogusky just delivered a really solid talk at WebSideStory's Active Insights conference (astonishingly, ...
View articleMuch chatter this year about what's become a decidely schizophrenic trait of Ad:Tech Read More...
View articleWith IGN Entertainment and MySpace, News Corp. may soon offer a bigger reach buy on a young male demo than is available anywhere else. A chat with IGN...
View articleIndustrial machinery suppliers need an industrial-strength Web-makeover to serve customers who overwhelmingly turn to the Web for research. Read More...
View articleThe athletic footwear firm makes a one-year commitment to the new DoD channel. Read More...
View articleDouble Fusion wins funding round, hires away GM of Yahoo! Games; digital agency Enlighten hires several in senior roles. Read More...
View articleThe rich media tech firm bestowed awards on national and international agencies. Read More...
View articleSearch marketing firm Did-it says it's becoming a full-service search agency, offering its clients strategy, analytics and technology services Read Mo...
View articleThere's more to do online than advertise, and that's where the real success can be found, according to experts at the Ad:Tech conference in New York. ...
View articleThe deal brings the agency, best known for its Coca-Cola work, under the WPP umbrella. Read More...
View articleThe carmaker appeals to Latinos' musical tastes and passions with a new interactive effort. Read More...
View articleA new JupiterResearch report finds too many Web analytics firms still use third-party cookies, though all advocate first-party cookies as the best pra...
View articleThe company's three business units all saw revenues rise. Read More...
View articleHaving just eliminated its $20/monthly minimum spend in a bid to attract smaller advertisers, Yahoo! Search Marketing has reduced the minimum deposit ...
View articleHenry Copeland, founder of BlogAds, is ready to sound the death knell for traditional advertising Read More...
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