Tickets=Experiences in Toyota African-American Effort
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Tickets=Experiences in Toyota African-American Effort

21y Pamela Parker

Tickets=Experiences in Toyota African-American Eff...

Toyota hopes its online campaign's the ticket for connecting with young African-American consumers. Read More...

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Execs & Accounts for November 11, 2005
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Execs & Accounts for November 11, 2005

21y Zachary Rodgers

Execs & Accounts for November 11, 2005

Green Mountain Coffee Roasters names agency of record; Tribal DDB Dallas builds branded game for Mountain Dew energy drink MDX Read More...

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Amazon Touts Offline Local Films
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Amazon Touts Offline Local Films

21y Rebecca Lieb

Amazon Touts Offline Local Films

Just got an e-mail from Amazon.com promoting the feature film "Bee Season's" opening tomorrow Read More...

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Microsoft on Advertising
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Microsoft on Advertising

21y Pamela Parker

Microsoft on Advertising

From the much-talked-about Microsoft memos, some tidbits on incorporating advertising (and on the marketing of software): Bill Gates : Advertising has...

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MSN to Rep New AP Video Network
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MSN to Rep New AP Video Network

21y Pamela Parker

MSN to Rep New AP Video Network

The Microsoft division says the deal has the potential to double its revenue growth rate. Read More...

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Marketing Increasingly Under the Microscope
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Marketing Increasingly Under the Microscope

21y Kevin Newcomb

Marketing Increasingly Under the Microscope

More and more marketing departments are finding themselves subject to business process review. Read More...

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Amazon, SideStep Partner for Travel Search
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Amazon, SideStep Partner for Travel Search

21y Pamela Parker

Amazon, SideStep Partner for Travel Search

The travel search engine will power a co-branded site. Read More...

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Marantz Sponsors Podcasters
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Marantz Sponsors Podcasters

21y Rebecca Lieb

Marantz Sponsors Podcasters

Marantz is supplying non-profit group LA Podcasters with gratis audio hardware for the first annual Podcast Freeway Series . The series will "showcase...

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ClickZ Columnists Are People, Not Companies
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ClickZ Columnists Are People, Not Companies

21y Rebecca Lieb

ClickZ Columnists Are People, Not Companies

I was just writing yet another e-mail to a corporate PR person who responded to a message I sent to someone else at her company -- someone I know pers...

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Denton's cynicism
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Denton's cynicism

21y Zachary Rodgers

Denton's cynicism

Like his bloggers, Nick Denton is popular for his cynicism Read More

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CPB's Secret Sauce
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CPB's Secret Sauce

21y Rebecca Lieb

CPB's Secret Sauce

Jeff Hicks, CEO of white hot Crispin Porter + Bogusky just delivered a really solid talk at WebSideStory's Active Insights conference (astonishingly, ...

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Cookie Crumbs
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Cookie Crumbs

21y Enid Burns

Cookie Crumbs

JupiterResearch released a report about cookies Read More

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Ad:Tech's Adjacency Issue
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Ad:Tech's Adjacency Issue

21y Rebecca Lieb

Ad:Tech's Adjacency Issue

Much chatter this year about what's become a decidely schizophrenic trait of Ad:Tech Read More...

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Questions for IGN Entertainment's David Tokheim
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Questions for IGN Entertainment's David Tokheim

21y Zachary Rodgers

Questions for IGN Entertainment's David Tokheim

With IGN Entertainment and MySpace, News Corp. may soon offer a bigger reach buy on a young male demo than is available anywhere else. A chat with IGN...

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Industrial Market Untapped Online
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Industrial Market Untapped Online

21y Enid Burns

Industrial Market Untapped Online

Industrial machinery suppliers need an industrial-strength Web-makeover to serve customers who overwhelmingly turn to the Web for research. Read More...

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Reebok Crafts Hip-Hop VOD Sponsorship
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Reebok Crafts Hip-Hop VOD Sponsorship

21y Pamela Parker

Reebok Crafts Hip-Hop VOD Sponsorship

The athletic footwear firm makes a one-year commitment to the new DoD channel. Read More...

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Execs & Accounts for November 9, 2005
Media

Execs & Accounts for November 9, 2005

21y Zachary Rodgers

Execs & Accounts for November 9, 2005

Double Fusion wins funding round, hires away GM of Yahoo! Games; digital agency Enlighten hires several in senior roles. Read More...

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Eyeblaster Awards Creatives for the Fifth Year Running
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Eyeblaster Awards Creatives for the Fifth Year Running

21y Enid Burns

Eyeblaster Awards Creatives for the Fifth Year Run...

The rich media tech firm bestowed awards on national and international agencies. Read More...

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Did-It Goes Full Service, Drops Clients
Media

Did-It Goes Full Service, Drops Clients

21y Pamela Parker

Did-It Goes Full Service, Drops Clients

Search marketing firm Did-it says it's becoming a full-service search agency, offering its clients strategy, analytics and technology services Read Mo...

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Interactive Success Lies Beyond Traditional Ads, Metrics
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Interactive Success Lies Beyond Traditional Ads, Metrics

21y Kevin Newcomb

Interactive Success Lies Beyond Traditional Ads, M...

There's more to do online than advertise, and that's where the real success can be found, according to experts at the Ad:Tech conference in New York. ...

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VML Buys Studiocom
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VML Buys Studiocom

21y Pamela Parker

VML Buys Studiocom

The deal brings the agency, best known for its Coca-Cola work, under the WPP umbrella. Read More...

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Ford Sparks Hispanic Market With Fusion Campaign
Media

Ford Sparks Hispanic Market With Fusion Campaign

21y Enid Burns

Ford Sparks Hispanic Market With Fusion Campaign

The carmaker appeals to Latinos' musical tastes and passions with a new interactive effort. Read More...

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Faster Migration to First-Party Cookies Urged
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Faster Migration to First-Party Cookies Urged

21y Enid Burns

Faster Migration to First-Party Cookies Urged

A new JupiterResearch report finds too many Web analytics firms still use third-party cookies, though all advocate first-party cookies as the best pra...

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3Q Growth Strong at aQuantive
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3Q Growth Strong at aQuantive

21y Pamela Parker

3Q Growth Strong at aQuantive

The company's three business units all saw revenues rise. Read More...

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Lowering the Bar... Again
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Lowering the Bar... Again

21y Pamela Parker

Lowering the Bar... Again

Having just eliminated its $20/monthly minimum spend in a bid to attract smaller advertisers, Yahoo! Search Marketing has reduced the minimum deposit ...

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Yahoo! and TiVo
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Yahoo! and TiVo

21y Pamela Parker

Yahoo! and TiVo

An analyst in this Reuters article cracks me up Read More

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Copeland: Old Media Will Be Dead Sooner Than People Think
Media

Copeland: Old Media Will Be Dead Sooner Than People Think

21y Rebecca Lieb

Copeland: Old Media Will Be Dead Sooner Than Peopl...

Henry Copeland, founder of BlogAds, is ready to sound the death knell for traditional advertising Read More...

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