Move is designed to make it easier for search advertisers on Google to get started on Yahoo. Read More...
View articlePart of $22 million in new funding will be used to establish international operations. Read More...
View articleA veteran of Google and eBay, Seth was charged with bringing order to AOL's ramshackle family of advertising products. Read More...
View articleGoogle has created a new managing director of agency development position and named an agency vet Torrence Boone to fill it. Read More...
View articleCash deal builds on partnership that began last summer. Read More...
View articleBosco is credited with leading the acquisitions of Quigo, Tacoda, and Third Screen Media. Read More...
View articleDeal is latest in a string of mobile ad network acquisitions. Read More...
View articleAn exec calls China revenue 'negligible,' but what happens if Google cedes the market to Baidu and other rivals? Read More...
View articleShari Friedman has a long track record selling entertainment advertising. Read More...
View articleAs part of its pre-Super Bowl campaign on Saturdays and Sundays this month, the beer brand expects as many as 375 promotions in a single weekend. Read...
View articleSearch software firm Covario's acquisition of Netconcepts promises to help clients implement Covario's SEO recommendations more readily. Read More...
View articleAOL is moving rapidly to close offices in Europe, in keeping with statements made by CEO Tim Armstrong last week Read More...
View articleAccording to vacancies posted on Twitter's corporate site, the social network is looking to hire a number of staff to help with its monetization plans...
View articleMajor advertisers trying out video ads around Gwallet's virtual currency offering. Read More...
View articleInteractive 'content snackers' may be future headache for TV advertisers. Read More...
View articleAcquisitions include Crayon, Drillteam Marketing, and Stepchange. Read More...
View articleIndie interactive agency brings on the veteran former CEO of Mindshare. Read More...
View articleDistribution deal with digital studio Electus promises exclusive online-only shows, but ad buyers may balk. Read More...
View articleAdvertisers will be billed for calls in the same way they are for clicks to an advertiser's site. Read More...
View articleInteractive agency acquires specialist in marketing to healthcare pros. Read More...
View articleCan text-to-voice translation -- and vice-versa, voice-to-text -- be the godsend that short-message service (SMS) and mobile e-mail marketers have bee...
View articleI've been complaining about the embarrassing state of cpc network ads selling belly berry diets and teeth whiteners for some time now Read More...
View articleBaidi, China's major search engine and Internet presence, is partnering with Hulu investors, Providence Equity Partners, to launch an ad-supported onl...
View articleA few stories ClickZ's editors are reading: Publicis Shops Form Kraft Foods One Team AdWeek MediaVest, Digitas teams unite to serve client's global me...
View articleAs it sought to aggressively cut costs toward the end of last year, AOL had hoped it could entice 2,500 people to accept buyout offers Read More...
View articleCEO Armstrong says company will retreat from some of the 40 countries where it now operates. Read More...
View articleLocal listings sites Oodle, Citysearch, and MerchantCircle embrace social tools to drive distribution and word-of-mouth. Read More...
View article