Following ads it posted last month seeking monetization staff, Twitter has hired a new media partnership exec in the shape of Robin Sloan. In a blog p...
View articleGift card maker looks to bolster social media presence in 12 days. Read More...
View articleTwo-month deal includes overlays, pre-rolls, and banners. Read More...
View articleNew sales team is aimed solely at small and mid-sized publishers. Read More...
View articleData vendor will use money to accelerate APIs for ad networks and demand side platforms. Read More...
View articleDeal follows acquisition of StyleFeeder by Time Inc. Is "social shopping" ready for primetime? Read More...
View articleBranded social media video game aims to complement TV spot. Read More...
View articleLike its two sister sites in California, Orange County Local News Network aims to develop unique sponsorships for advertisers, and will partner with L...
View articleSites are buzzing today about what appears to be a misleading product video Apple has produced to sell its iPad Read More...
View articleAn ad industry coalition that just released a behavioral ad notice icon isn't exactly pleased with TRUSTe, which revealed its own just a day before. R...
View articleA firm that promotes cost-per-lead advertising finds that advertisers are tapping online lead generation to build social connections. Read More...
View articleStrategy is better suited to developers with bigger budgets and pricier apps, exec says. Read More...
View articleCompany had a record quarter, no thanks to display and search sales. Read More...
View articleScott Brown made headlines with his one-day "Money Bomb" fundraiser that became a week-long phenomenon raking in millions for the newly-elected Senato...
View articleBut publishers and advertisers should temper their excitement, one industry player says. Read More...
View articleStudy finds high rates of abandonment are countered by tremendous engagement from long-term users. Read More...
View articleCampaign features transactional banner units on Racked.com. Read More...
View articleCreative agency will leverage social media. Media will be handled by OMD and Resolution Media. Read More...
View articleA new behavioral ad symbol and technology powering it represents another component of the trade coalition's grand scheme to pacify government regulato...
View articleOne researcher says the new device may bring the good old days of the periodical ad model into the digital age. Read More...
View articleThe hubbub over comScore's payment requirement for its direct-measurement service, and its subsequent squabble with Quancast brought to the fore issue...
View articleGlobal searches grew 46 percent in 2009, according to comScore. Read More...
View articleCEO Bartz seeks to bolster display ad business after Q4 decline in search revenue. Read More...
View articleAcquisition gives Dentsu a bigger U.S. footprint. Read More...
View articleProgram calls for publishers to feature an icon where behaviorally-targeted ads or retargeting occurs. AT&T and Comcast are participating in pilot. Re...
View articleComScore defends its decision to charge publishers for a direct measurement service, while challenger Quantcast accuses it of taking low blows. Read M...
View articleAcquisition will also support branded video advertising and premium editorial brands. Read More...
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