Microsoft's search engine was the big mover of the month, showing a 5 percent gain, according to Experian Hitwise. Read More...
View articleThe interactive agency's top media exec had handled strategy for CapitalOne, Victoria's Secret, and others. Read More...
View articleHomeAway and E*Trade parlay expensive TV spots into "fans" and "followers." Read More...
View articleThe site is testing in-stream audio ads through a partnership with online radio ad network TargetSpot, hoping not to alienate users. Read More...
View articleDeal is latest in a string of agreements Microsoft has struck with holding companies. Read More...
View articleJanuary's top U.S. search terms by search volume from Hitwise. Read More...
View articleSponsors events to attract money from "local-national" advertisers such as quick-serve restaurants. Read More...
View articleCEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods. Read More...
View articleSocial network accounts for 40 percent of page views from U.K. mobile devices. Read More...
View articleAdds Nielsen data based on Zip codes and other offline household information. Read More...
View articleFour-year agreement is kaput in possible blow to Microsoft's ad representation ambitions. Read More...
View articlePreviewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. Read More...
View articleMany brands forking over big TV bucks haven't integrated efforts into social sites. Read More...
View articleA research effort meant to find a replacement for pre-roll online video ads actually validates them. Read More...
View articleAfter consolidating digital music sales teams, MTV has begun to focus in earnest on brand marketers. Read More...
View articleEx-Googler David Eun will replace Bill Wilson as the president of Media and Studios at AOL. Read More...
View articleJust 4 percent of teens say they blog, according to the Pew Internet and American Life Project. Read More...
View articleYahoo sold off HotJobs to Monster Worldwide, and believes its separate traffic deal with Monster will benefit its newspaper consortium partners. Read ...
View articleTurboTax has launched a new social media application that connects people with others who have already filed their taxes. Read More...
View articleIncreased display ad sales and slowing subscriber losses provide brand with silver linings. Read More...
View articleSubscriptions and advertising support should coexist, says CEO of News Corp.'s digital business, Jonathan Miller. Read More...
View articleThe virtual world firm acquired a Swedish company that allows Web users to travel with their avatars, hoping to expand its social capabilities. Read M...
View articleCampaigns on Facebook and Twitter highlight winter iced coffee drinkers. Read More...
View article2007 "kiss" controversy likely may spur online buzz during game's first TV commercial. Read More...
View articleEarnings at News Corp.'s digital unit fall $32 million; Rupert Murdoch has a crush on 3D technology. Read More...
View articleA quick note, readers, to let you know that this blog will soon be shuttered and its content merged with ClickZ's regular news and features coverage R...
View articleOne has to credit Pepsi's commitment to charitable programs in its "Refresh Project," which will ultimately donate $20 million to local community proj...
View article