UPDATE: AOL-TW plans to restate income, including $190 million from a two-year period as part of its internal accounting probe. AOL division's 3Q resu...
View articleAn Online Publishers Association study finds that Web sites' high-affinity visitors have a higher tolerance level for ads. Read More...
View articleRich media ads have been hailed as the online ad industry's savior, but banners remain marketers' vehicle of choice. That might be changing. Read More...
View articleTwo hundred and fifty Web sites have implimented Unicast's three-month-old Online Format Suite; Avenue A/NYC hires Ritesh Patel as general manager of ...
View articleLooking to recover from losing big-name partners to rival Google, Inktomi announces a pay-for-inclusion deal with the e-commercegiant. Read More...
View articleAlthough it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Read More...
View articleJupiter Research sees Internet ad spending rebounding next year, on the way to growing to $14 billion in 2007. Read More...
View articleSearchKing charges that the search giant is playing favorites with Page Rank, though questions linger over its own methods. Read More...
View articleThe ubiquitous search engine's Eric Schmidt says online advertising too oftenalienates users, instead of helping them. Search Engine Marketer, Ad Netw...
View articleSellers of Internet advertising roll out a second major study showing how marketers can get better brand awareness by moving money online. Read More...
View articleA DoubleClick study suggests that e-mail can impact offline sales. Read More...
View articleIt's the seventh-straight quarter of declining industry spending, and leaders point to format clutter as a point for change. Read More...
View articleAfter just over a year on the job, John Costello is departing for an offline gig. Read More...
View articleThe firm's ads will concentrate on services like VOIP and home networking to better sell the service. Read More...
View articleAdvertisers are coming back for site sessions and surround sessionsduring popular morning dayparts on the NYTimes.com and Boston.com sites. Read More...
View articleThe New York Knicks kick off an integrated broadcast, print and online campaign; Silverpop launches a campaign for The Bombay Company. Company; Avenue...
View articleEven though fewer Americans trust the Internet now than they did at the end of last year, they are spending more money and engaging in more financial ...
View articleA direct marketing and database veteran will oversee iLeo's U.S.units, including interactive shop Chemistri. Read More...
View articleBigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Read More...
View articleThe company said its approach to the controversial process will protect users' privacy. Read More...
View articleThe quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...
View articleThe IAB launches newsletter and e-mail committees; Sharpe Partners hires Bill Hewson as director of client strategy; Byte Interactive launches a follo...
View articleIn a marked change from Yahoo!'s quarterly results, the company's executives predict 'a bottoming-out without a real recovery.' Read More...
View articleMall.com e-commerce site disappears, taking with it the hopes, dreams and advertising budgets of a number of online start-ups and smaller entrepreneur...
View articleWith Microsoft's 'butterflies' circling nearby, top singers and AOLexecutives take the stage at New York's Avery Fisher Hall to launch 8.0 and declare...
View articleThe alliance continues efforts by the ad serving giant to keep DART up-to-speed. Read More...
View articleAdvertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little ofboth. Read More...
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