The deal would put DoubleClick to work serving ads and e-mail campaigns for major Bertelsmann media properties. Read More...
View articleThe online dating site is running a major, one-day-only campaign onMarketWatch -- a move that is said is a prelude to a stepped-up year ofadvertising....
View articleRivals Overture and FindWhat continue the sector's good news -- throwing the rest of the Web ad industry's troubles into sharp relief. Read More...
View articleWarring factions are again ramping up their advertising to weigh in on the controversial Tauzin-Dingell telecom deregulation bill. Read More...
View articleHowever, the troubled online real estate operation (the stock is now below $1a share) says its cash flow from operations is expected to be positive fo...
View articleThe PDA firm chooses a teaser campaign centered around building buzz among existing customers, as it launches the new i705 handheld. Read More...
View articleTwo rivals in the fledgling wireless advertising space join forces. Read More...
View articleThe women-focused online media company follows the trend among Web publishers by looking to boost its marketing services. Read More...
View articleMSN and Overture go back a long ways, when the popular search engine wasstill called GoTo. Competing in a "Google"-ized environment, Overture ishappy ...
View articleEver get an e-mail chain letter promising to be perfectly legitimate? The spam is legal but the scam sure isn't. An FTC sting operation rounds up seve...
View articleA new upgrade addresses marketers' growing demand for quantifiable Web investments, and the industry's trend toward all-in-one solutions. Read More...
View articleThe new product broadens the e-mail marketer's offerings, but also expands its competition with established rivals. Read More...
View articleThe online travel operation signs with Disney to package theme-park vacationsunder the Travelocity Vacations brand. Read More...
View articleAdvertiserswant reach, numbers, and sales. The Web can deliver -- but their metrics aren't talking the same language. It's time the two camps talked. ...
View articleYahoo! fronts for FTD.com; LookSmart goes after small and medium businesses; Initiative Media taps Mediaplex MOJO. Read More...
View articleThe paid-placement search engine said it's on-track to post its second-straight profitable quarter, despite losing Earthlink as a distributor. Read Mo...
View articleMedia buys, sponsorships, and the tried-and-true on-site gimmick are all in store for this year's Winter Games in Salt Lake City. Read More...
View articleThe patent wars move to interactive television. Read More...
View articleAs seats have emptied out, online deals like Northwest's new agreement withTravelocity may help; headlines with phrases like "storm the cockpit" surel...
View articleAfter a year's hiatus, the patent wars continue among the big players in ad serving. Read More...
View articleThe move continues the company's effort to market its syndicated online content as ad woes continue. Read More...
View articleA study confirms the brand-boosting ability of one of the newest ad formats. Read More...
View articleAnother TV-to-Web convergence player is taking up where rivals have faltered. Read More...
View articleThe search engine ousts Overture and for the first time adopts a similar policy of syndicating paid listings. Read More...
View articleMicrosoft's MSN, along with the IAB and ARF, unveil research suggesting that the Internet deserves a bigger slice of the total advertising pie. Read M...
View articleWith the launch of MediaVisor, the Web ad giant continues its quest to secure a place in the online media buying process. Read More...
View articleAnalysis: New guidelines from the Direct Marketing Association about e-mail marketing practices could be viewed as not enough, a guide for lawmakers t...
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