The companies aim to offer a single solution for data mining and modeling. Read More...
View articleBig players like Sony, Microsoft and Apple ought to consider selling based on applications, rather than price, according to Yankee Group research. Rea...
View articleParamount and EarthLink offer consumers the chance to bravely go with a new Trek -themed Internet access service. Read More...
View articleAt first glance, dot-coms might have fumbled with big ad buys, researchers say. Read More...
View articleAn extensive agreement joins offline promotion and online prize redemption. Read More...
View articleLots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year re...
View articleStudy: U.S. Hispanics using Web primarily in Spanish; Avenue A losses beat estimates; America Online continues Britney efforts. Read More...
View articleFollowing the sudden resignation of its vice president of finance, the company -- which is slated to vote on its merger with eUniverse -- has come und...
View articleAs the issue of spam seems to creep higher on regulators' and the industry's priority lists, the Direct Marketing Association issues guidelines for it...
View articleAfter a sharp decline in their ranks during the past year, dot-com advertisers are again drifting to the Super Bowl, with Yahoo!, E*Trade, HotJobs and...
View articleA maker of diet pills seeks up to $440 million from Overture, AltaVista, FindWhat.com and Kanoodle, for what it clams is trademark infringement. Read ...
View articleAs consumers and ISPs become more sophisticated about blocking and filtering spam, e-mail marketing officials say a "Trusted Sender" seal of approval ...
View articleUPDATE: A new branding campaign aims to make waves with cryptic teaser ads and a touchy-feely soft sell for wireless voice and data services -- unless...
View articleFollowing comments this week by the director of its Bureau of Consumer Protection, the federal agency plans to begin taking action against senders of ...
View articleUPDATE: If successful, a self-regulatory move by the industry that aims to curb spam would have major ramifications for ISPs, consumers and online mar...
View articleThe Web ad player makes another move to cut costs and focus itsbusiness. Read More...
View articleDems, GOP join on rich media; WeatherBug allows users to pick ads; Delta and FTD.com team. Read More...
View articleA new survey finds that 75 percent of about 150 ad execs polled don't believe what they see in the typical Web company media kit. Read More...
View articleAdvertising and commerce revenues declined by 14 percent to $2.2 billion for the quarter, reflecting the advertising recession buffeting the media ind...
View articleA Nokia-funded study finds that 88 percent of those surveyed would bereceptive to certain types of marketing messages on their cell phones. Read More...
View articleThe portal signs a content deal with SportingNews.com and plans co-promotionsof free and pay-to-play fantasy sports games. Read More...
View articleDespite only fledgling demand for broadband in Asia, executives promise sizable returns from the new joint venture. Read More...
View articleFollowing the trend in the industry to migrate towards fee-based services, the women's portal has begun a survey of its readers to test whether they m...
View articleHigh profile efforts -- involving Britney Spears and the Super Bowl on one hand, and a 78-country advertising campaign on another -- aim to foster gre...
View articleAffTrack sees hybrid deals increasing; ClubMom goes in-house; Alcatel's Genesys to get Eloquent. Read More...
View articleThe move broadens the paid-placement search engine's distribution, and cushions AOL Time Warner's upcoming costs. Read More...
View articleAs the online advertising industry rebounds, sponsorships will surely be some of the most important vehicles. Read More...
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