Advertisers are increasingly reluctant to enter into long-term agreements with online agencies -- requiring some immediate changes in how they market ...
View articleThe online ad leader is making a play for direct marketing dollars. Read More...
View articleLot 21 and Vizium will become parts of Carat Interactive through the arrangement. Read More...
View articleThe latest big business/sports marriage is a multi-year, multi-million dollar content, sales and marketing alliance between the Waltham, Mass., Intern...
View articleThe Web ad leader tops analyst estimates and its own guidance -- though it predicts a soft first quarter and flat revenues in 2002. Read More...
View articleUPDATE: The Interactive Advertising Bureau's standards include both server- and client-initiated impression counting. Read More...
View articleThe online vehicle marketer forms a new media sales division; meanwhile,Microsoft's .NET initiative gets a boost from Reynolds and Reynolds. Read More...
View articleReal Media founder Dave Morgan's newly-renamed Tacoda Systems looks to grab a bigger slice of the pie while providing soup-to-nuts service for Web pro...
View articleThe Boston-based agency hopes to see online buying and planning processes mirroring established traditional processes. Read More...
View articleInternet currency: Pie in the sky, or does someone out there have enough vision and clout to make it happen? Read More...
View articleIBM taps NBA greats in its new, allegorical advertising campaign. Read More...
View articleNew York-based CMP Media said the ad market woes forced the closure of its InternetWeek magazine and there are reports Ziff Davis Media needs $15 mill...
View articleRemains mum on possible combinations with Agency.com and Red Sky. Read More...
View articleThe Pleasanton, Calif.-based business software maker will score its third acquisition in less than a year with the purchase of Annuncio's intellectual...
View articleThe WAA and WMA will become the MMA, and must first cope with different policies on spam. Read More...
View articleThe automaker aims to push its brand positioning and woo new buyers with an "advergame" designed by YaYa. Read More...
View articleIntel in Ad Deal with Sportsline, NFL, Oddcast; Hershey Debuts "Sweet Thought" Viral Web App; YaYa Launches Branded Game for Siemens. Read More...
View articleUsers of the Web at work are also more likely to go online at home -- and their total Internet usage exceeds their TV-watching, according to an OPA-sp...
View articleSpokespeople for the Anglo-Dutch consumer goods behemoth play down its earlier relationship with MSN. Read More...
View articleMore stringent registration requirements and a new site are aimed at helping the New York Times better monetize its Web traffic. Read More...
View articleAs troubled media player StarMedialooks to slim down, Yahoo! picks up its Brazil-based search engine, Cade?, and ups its stake in the region. Read Mor...
View articleThe online marketing giant shutters its Intelligent Targeting unit, citing media buyers' unwillingness to pay higher fees for higher advertising accur...
View articleThe New York-based media conglomerate expands its relationship with one major advertiser, and looks to hook more. Read More...
View articleSony taps Klipmart for "Black Hawk Down;" Vendaria, Belo test rich media creatives; StartSampling.com strikes partnership. Read More...
View articleCramped page design can stifle advertising awareness, reducing the medium's maximum effectiveness by about 12 percent. Read More...
View articleOne-upping a Pepsi effort from 2000, the clothing manufacturer will let youths vote for their favorite spot while promoting its new Spring lines. Read...
View articlePeering into the future, Dana offers some predictions for the industry -- some wrong, some not so wrong. Read More...
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