IAR Bits and Bytes
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IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

ZEDO Taps Dyson, Braitman for board; Traffix acquires Infiknowledge and Thanksmuch; TargitInteractive to Promote "Rings." Read More...

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VeriSign: We're More Than Just Domains
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VeriSign: We're More Than Just Domains

24y Rebecca Lieb

VeriSign: We're More Than Just Domains

VeriSign's mission for 2002 is to tell the world who they are and what they do. Read More...

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DoubleClick Promotes Tech Executives
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DoubleClick Promotes Tech Executives

24y Christopher Saunders

DoubleClick Promotes Tech Executives

Naming a new president and CFO who hail from its non-media businesses, the New York-based online ad leader solidifies its intention to focus on techno...

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Organic Board Recommends Seneca Buyout
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Organic Board Recommends Seneca Buyout

24y Christopher Saunders

Organic Board Recommends Seneca Buyout

The San Francisco-based interactive shop is one step closer to goingprivate -- and potentially, a merger. Read More...

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Google Debuts Catalogs Search
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Google Debuts Catalogs Search

24y Christopher Saunders

Google Debuts Catalogs Search

The search engine says it's not sure yet how to monetize the offering, but with a host of A-list retailers, it's potentially sitting on an offering of...

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Autobytel Adds a Little Yahoo! Exposure
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Autobytel Adds a Little Yahoo! Exposure

24y Beth Cox

Autobytel Adds a Little Yahoo! Exposure

The auto marketing site also scores a patent on some of its technology for transmitting purchase requests overthe Internet. Read More...

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Study: Online Advertising To More Than Double By 2005
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Study: Online Advertising To More Than Double By 2005

24y Christopher Saunders

Study: Online Advertising To More Than Double By 2...

Still, Gartner cautions online ad players to diversify their revenue, and media offerings, since the market will remain highly competitive. Read More...

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Travel Ad Spending Remains Strong, Retail Ads Sluggish
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Travel Ad Spending Remains Strong, Retail Ads Sluggish

24y Christopher Saunders

Travel Ad Spending Remains Strong, Retail Ads Slug...

Even after the Sept. 11 attacks, Web travel are increasing their spending, while the holiday shopping season has yet to have much impact on e-tailers'...

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Lycos Drops Ads for Fee
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Lycos Drops Ads for Fee

24y Christopher Saunders

Lycos Drops Ads for Fee

Following Yahoo!'s lead, Terra Lycos will charge users for hosting homepages free of banners and pop-ups. Read More...

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Study: Tech Brands Failed To Build Relationships
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Study: Tech Brands Failed To Build Relationships

24y Christopher Saunders

Study: Tech Brands Failed To Build Relationships

A survey of marketing executives found technology companies spent too much time on brand awareness, and too little on CRM. Read More...

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This Week's Agenda: That's a Wrap
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This Week's Agenda: That's a Wrap

24y Dana Blankenhorn

This Week's Agenda: That's a Wrap

Shareware combined with push technology. Skins and wraps. Dana predicts advertising in 2002 will be interactive and targeted, but not necessarily Web-...

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Priceline.com Strikes AOL Marketing Deal
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Priceline.com Strikes AOL Marketing Deal

24y Christopher Saunders

Priceline.com Strikes AOL Marketing Deal

The "name your own price" e-commerce player inks its first online promotional agreement, as AOL expands its own travel advertising partnerships. Read ...

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Avenue A to Sell GRP Tool
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Avenue A to Sell GRP Tool

24y Christopher Saunders

Avenue A to Sell GRP Tool

With a new offering for media planners, the company aims to build on the buzz surrounding reach-based pricing. Read More...

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NetCreations CEO Resnick to Depart
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NetCreations CEO Resnick to Depart

24y Christopher Saunders

NetCreations CEO Resnick to Depart

The firm's top post won't be filled, as its co-founder seeks new business opportunities. Read More...

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Yahoo! Turns on LAUNCH Music Site
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Yahoo! Turns on LAUNCH Music Site

24y Tessa Wegert

Yahoo! Turns on LAUNCH Music Site

Yahoo! uses Launch.com for new music destination. Read More

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Fox Signs HotJobs to Super Bowl
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Fox Signs HotJobs to Super Bowl

24y Christopher Saunders

Fox Signs HotJobs to Super Bowl

Rival Monster.com is said to still be holding out on its own buy, as its acquisition bid for HotJobs also remains in question. Read More...

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24/7 Real Media to Drop Connect
Media

24/7 Real Media to Drop Connect

24y Christopher Saunders

24/7 Real Media to Drop Connect

The New York-based ad server will consolidate its network, ASP and software products with Open AdStream. Read More...

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CMR: Online Ad Spending Dips Further in 3Q
Media

CMR: Online Ad Spending Dips Further in 3Q

24y Christopher Saunders

CMR: Online Ad Spending Dips Further in 3Q

Spending on online advertising slowed in the first nine months of2001, according to CMRi, but the research firm speaks hopefully of 2002. Read More...

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MSN, BankOne in $30 Million Ad Deal
Media

MSN, BankOne in $30 Million Ad Deal

24y Christopher Saunders

MSN, BankOne in $30 Million Ad Deal

Microsoft continues promoting its Advantage Marketing packages with a deal that incorporates Great Plain and XP technology. Read More...

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Yahoo! Looks to HotJobs for Ad/Software Revenues
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Yahoo! Looks to HotJobs for Ad/Software Revenues

24y Christopher Saunders

Yahoo! Looks to HotJobs for Ad/Software Revenues

UPDATE: Monster.com announced its deal for HotJob.com half a year ago. Why the sudden interest from Yahoo!? Should it succeed with its bid, the Sunnyv...

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AOL Makes Play for Hispanic/Latino Market
Media

AOL Makes Play for Hispanic/Latino Market

24y Christopher Saunders

AOL Makes Play for Hispanic/Latino Market

America Online is partnering with Univision, the demographic's largest U.S. media player, in a content-, technology- and ad-sharing deal. Read More...

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Toyota Considers Online Brand Launch
Media

Toyota Considers Online Brand Launch

24y Christopher Saunders

Toyota Considers Online Brand Launch

Following the successful, Internet-centric sales effort behind its Prius hybrid, the automaker says it's looking into a similar push for its as-yet-un...

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Microsoft Uses Predictive to Target TV
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Microsoft Uses Predictive to Target TV

24y Christopher Saunders

Microsoft Uses Predictive to Target TV

The Redmond, Wash., giant will integrate the Cambridge, Mass., firm's targeted ad serving software in its forthcoming TV platform. Read More...

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Compaq to Fit Presarios with the RealOne
Media

Compaq to Fit Presarios with the RealOne

24y Robyn Greenspan

Compaq to Fit Presarios with the RealOne

The computer firm picks RealNetwork's new player over Microsoft's Windows Media application. Read More...

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RealNetworks Secures Ad Clients for RealOne
Media

RealNetworks Secures Ad Clients for RealOne

24y Christopher Saunders

RealNetworks Secures Ad Clients for RealOne

Absolut, Acura, and DeBeers become the first advertisers on the streaming media service. Read More...

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Motorola, AOL Strike Marketing Alliance
Media

Motorola, AOL Strike Marketing Alliance

24y Roy Mark

Motorola, AOL Strike Marketing Alliance

Instant Messenger to be included on Motorola products; Motorola to market across AOL Time Warner's broad range of online, print and television brands....

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Retailers Learning from Past Web Woes
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Retailers Learning from Past Web Woes

24y Michael Pastore

Retailers Learning from Past Web Woes

Many retailer's online operations are proving to be surprisinglyeffective, according to research by Shop.org and The Boston ConsultingGroup, and an in...

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