Following its merger with competitor Veripost, Return Path attractsfinancing from existing and new investors. Read More...
View articleOnline site is expected to complement the E*TRADE On Air program with financial news and content through streaming audio and video. Read More...
View articleAGENCY.com divorces itself from Danish iTV arm; Premium Network unveils a new pricing system; and B2BWorks signs Cahners Business Information. Read Mo...
View articleNow that access to the Internet has reached "critical mass" of about two-thirds of American homes, the real revolution begins, said Robert Pittman, th...
View articleBacked by WPP Group and network executives, IAG aims to bolster networks' flagging advertising. Read More...
View articleThe mobile carrier is using rich media ads, designed by White Horse and Avenue A, in its first online branding effort. Read More...
View articleCreativity, context, and relevance in online advertising -- are they falling victim to the surge in email marketing? Read More...
View articleIn a day ripe with selloffs, acquisitions and streamlining acrossthe high-tech sector, Luminant -- once fodder for SiliconAlley hecklers when a man po...
View articleThrough a renewed agreement with InfoSpace, the former Excite@Home portal will join Overture's list of big-name affiliates. Read More...
View articleDoubleClick's Abacus and @Plan units report that retailers' catalog efforts are losing shoppers as consumers increasingly turn to the Internet. Read M...
View articleThe tech firm gains a reseller and new client brands for its marketing knowledge and research management tools. Read More...
View articleThe Microsoft chairman spoke to media planners and marketing directors this week in London, outlining an MSN-centric future, and extolling new ways of...
View articleThe Web ad leader agrees to resell Solbright's services, continuing its string of strategic alliances this week Read More...
View articleReprising its "Harry Potter" efforts, AOL Times Warner launches online ads, a contest, anIM bot, and a promotional deal with the New York Times Co. Re...
View articleDynamic Logic will take over the online ad giant's Ad Effectiveness unit, ceding a minority stake in return. Read More...
View articleVeriSign, the top domain name reseller and a leading trust services firm, will broaden its horizons to produce new revenuestreams. Read More...
View articleIn his keynote address at the @d:Tech conference, DoubleClick CEO Kevin Ryan extolled the online ad industry's accomplishments. Read More...
View articleCCG.XM is folded into 141 Worldwide as Seneca buys out Organic's majority owners. Read More...
View articleTurn On Media debuts offering; Bluestreak to serve Eyeblaster ads; Silverpop launches agency partnership program. Read More...
View articleThe three venerable newspapers join forces to increase the appeal of their career sites. Read More...
View articleCMGI's e-mail marketing company was the high bidder for Netcentives' e-mail unit, while Trilegiant and others split the bankrupt firm's other division...
View articleWhile the industry will have to wait a bit longer for the Interactive Advertising Bureau's much-anticipated guidelines on weeding out discrepancies, r...
View articleThe interactive marketing and services firm plans to restructure operations in Paris, a move that includes a one-time charge of $2 million in its four...
View articleWhile Interactive Advertising Bureau leaders at the organization's annual meeting admitted a decline, they painted a hopeful picture of the industry. ...
View articleThe firm, which has recently been pushing its travel offerings in light of the holiday season, promotes Brett Keller to theCMO post. Read More...
View articlePriceline appoints new CMO; Xdrive Technologies, United Online ink marketing agreement; automotive manufacturers increase Web buys; L90, Adtegrity.com...
View articleThe asset purchase deal includes an e-mail delivery system and interactive games designed for direct marketing efforts. Read More...
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