New business models, new technologies, new metrics. Where will the money-making opportunities be in 2002? Read More...
View articleThe tech news magazine has ceased publication of the its e-mail newsletters and there are strong hints the company will pull back its Web offerings in...
View articleThe automaker will use Microsoft's portal to build interest in its first sports utility vehicle -- a year before the XC90 hits the streets. Read More...
View articleThe agreement will see the Web travel site using a Gator.com-like price-comparison service. Read More...
View articleThe rich media interstitial firm receives protection for its HTML tagging process -- and said it plans to "clean up" the space by going after rival te...
View articleDuring next week's annual meeting, the Interactive AdvertisingBureau is expected to hand down its guidelines for impressionmeasurement, as well as to ...
View articleThe move comes following a controversy involving e-mail advertisements from NYTimes.com that appeared to tout two little-known OTC stocks. Read More...
View articleThe nation's No. 3 ISP, formed through the union of NetZero and Juno, aims to establish itself as the "value-priced" access provider. Read More...
View articleFollowing up on upgrades to its ad serving technology earlier this year, the online advertising giant looks to expand to other media. Read More...
View articleThe media giant could find itself facing a class-action suit over claims made in advertising for its ISP service. Read More...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View articleABC taps Wink for iTV; Dynamic Logic aims for vertical clients; Fastclick adopts CUME model. Read More...
View articleWith a new executive at its helm, the Interactive Advertising Bureau now seeks to bury the hatchet. Read More...
View articleThe two firms look to become one source for automated ad targeting. Read More...
View articleBoosting its online services aimed at the ad industry, the Belmont, Mass., firm buys the Chicago company. Terms were not disclosed. Read More...
View articleCompanies launch long distance service that provides opportunities for AOL members to earn credits redeemable for AOL service. Read More...
View articleA survey by two industry groups finds that major companies are renewing or upping their Web advertising budgets for 2002, and looking toward better in...
View articleThe cash and stock deal is among a string of purchases the offline/online marketer has made in order to extend its reach in the teen and college-age m...
View articleWith a print campaign designed to reach millions, the Web auctioneer looks to convince shoppers that it's more than just an online flea market. Read M...
View articleInterep, ad pepper media strike alliance; Mediaplex expands reporting; Yesmail taps EyeWonder. Read More...
View articleThe ad network and technology firm eyes SRDS' market with a tool that will integrate @plan, comScore and Adgility. Read More...
View articleInternet advertising keeps pitching curveballs and posing conundrums we never even thought of in traditional media. Is it ethical when ads don't suppo...
View articleThe combined company promises 60 million e-mail addresses to marketers. Read More...
View articleMarked differences in the way that e-tail and retail shoppers function suggest new strategies for Web marketers, according to findings from Avenue A. ...
View articleThe troubled, Chicago-based interactive shop looks to go private. Read More...
View articleThe couponing giant aims to resuscitate the defunct firm as part of its online media buying services. Read More...
View articleJust weeks after hiring a new chief marketing officer, the Web portal is ramping up its promotional efforts with the launch of new ads this weekend. R...
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