Following the the termination of the pact, which shuts down the CBSHealthwatch.comsite, Medscape would return of approximately $111 million in outstan...
View articleThe nation's latest airline disaster prompts publishers of Web news sites to again deal with a surge in Web traffic. Read More...
View articleThe Web portal boosts its streaming advertising capabilities, adding 140 new terrestrial stations to its lineup. Read More...
View articleFor $10 million, iWon eventually gets certain domain names, trademarks and user traffic from Excite.com, but not the chairs, computers or official cor...
View articleMindArrow launches holiday promotion, Adtegrity sees increased revenue, Luminant cuts staff. Read More...
View articleThe Dulles, Va.-based giant confirmed that it had eliminated 20 positions from its 750-person interactive marketing group. Read More...
View articleUPDATE: The PDA maker does an about-face in marketing as it struggles to cope with flagging sales and internal turmoil; stock bounces 20%. Read More...
View articleUPDATE: The industry giant is poised to lose a key executive from its embattled Media group, with the surprise departure of Barry Salzman. Read More...
View article"Home for the Holidays" seeks to boost the automaker's Chrysler, Jeep and Dodge brands, using a central America Online site and print and on-air ads. ...
View articleAs the IAB considers taking a position on ad-blocking software, new Forrester research finds only one percent of Web surfers actually use the tools. R...
View articleA Cyber Dialogue study suggests that e-tailers are missing a large chunk of potential revenue. Read More...
View articleThe estimated $20 million account -- and the task of repositioning one of the country's largest software firms -- goes to the agency behind "Got Milk....
View articleIn its latest effort to prove its worth to national advertisers, Yahoo! promotes restaurant chain Pizza Hut on its front page and throughout its netwo...
View articleThe Direct Marketing Association urges sites to launch privacy policies compliant with IE6's P3P implementation. Read More...
View articleJust weeks after reporting slipping earnings and major cash losses, the two interactive shops band together. Read More...
View articleAiming to take advantage of the holidays, consumer credit card companies have been increasing their Web ad buying, to nearly double their first-quarte...
View articleThe effort, which greatly simplifies rich media deployment across the networks' 1,700 sites, continues the industry leader's efforts at expanding its ...
View articleDespite making moves to exit its media business, the online ad player continues to be haunted by the final payments due its network affiliates - payme...
View articleAs it prepares to launch new paid consumer products, Yahoo! has tapped a seasoned executive with bricks-and-mortar retail experience. Read More...
View articleMicrosoft's popular portal incorporates career tools and content from the Maynard, Mass., online job specialist. Read More...
View articleThe incentive marketer, now part of the interactive unit of an airline company, signs a marketing agreement with FTD.com. Read More...
View articleOffline coupons drive them to online stores, online coupons drive them into offline stores. Leverage coupons correctly, and you could have a very merr...
View articleMasterCard taps Roving; Perfect Circle Media to use 24/7 Connect; Agency.com cuts staff. Read More...
View articleA troubled fast food player teams up with the media giant -- trading in-store promotions for sponsorships and co-branded online contests. Read More...
View articleA 'Rock the Vote' campaign breeds advergaming with the celebrity spokesmanship model that has long been used in television, radio and print. Read More...
View articleThe changes are aimed at landing custom campaigns, like the deals struck during the past year by AOL and Yahoo!. Read More...
View articleFirst of a series of reports on holiday shopping finds that 63 percent of shoppers surveyed relied on brand awareness in making e-commerce purchases. ...
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