The firm praises performance-based advertising for its relative stability in pricing, and credits internal promotion for its success in launching new ...
View articleThe toy maker taps Web shop Organic to develop a host of rich media creatives. Read More...
View articleLong heralded by Wall Street as one of the few online ad survivors, the real estate site now must start coming up with some convincing answers about i...
View articleThe major broadcasters and television producers file for an injunction against SONICblue's new product -- which features automatic commercial-skipping...
View articleNew findings from Cahners In-Stat, Yankee Group and the Wireless Advertising Association point to considerable profits -- and hazards -- lying in stor...
View articleThe Audit Bureau of Circulations will begin offering third-party audits to list vendors and e-mail technology firms. Read More...
View articleAllegations of contract breaches fly as the CBS-backed SportsLine.com pulls out of a $2.5 million deal to acquire the fantasy sports provider. Read Mo...
View articleEyeWonder strikes new site deals; Webster to take temporary leave from IAB; OPA, Millward Brown launch ad studies. Read More...
View articleThe New York-based media giant lands a consumer staple producer as a major advertiser. Read More...
View articleA face-off between privacy advocates and mass marketers is expected to soon come to a head. Read More...
View articleThe e-tailer will sell merchandise "as seen on" NBC's "Dateline" and "Emeril" -- which could prove a new source of revenue, and potentially, controver...
View articleUpdate: Two-thirds of shareholders vote to accept the $3.35 price per share and Agency.com officially goes private. Are Razorfish and Organic next? Re...
View articleUPDATE: Weeks of heated speculation draw to a close with the marriage of two players in the troubled online ad serving and network business. Read More...
View articleOnline direct marketing spending could prove lucrative during the next months and ultimately top $9.4 billion in 2006 -- but only if mailers keep best...
View articleThe online audience measurement space continues to undergo massive alliances and acquisitions, with a niche, streaming media player landing alliances ...
View articleWhile a federal judge orders AOL to stop distributing version 6.0 , AOL Time Warner uses the buzz surrounding the first movie installment of The Lord ...
View articleThe Web portal's efforts to parlay on-demand video into ad dollars get a boost through deals with Carsey-Werner and allFOOD.com -- but the Web portal ...
View articleThe holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...
View articleAs NetRatings proposes to buy Jupiter Media Metrix, another competitor in the space finds a major sales partner. Read More...
View articleThe two will combine to tackle the nascent e-mail change of address space. Read More...
View articleThe former GoTo.com moves into the black with $9 million in net profit. Read More...
View articleEXCLUSIVE: Just weeks after talks with DoubleClick fell through, a new dance partner has its eye on PubliGroupe's ad server. Read More...
View articleThe industry leader will promote Trafficmac's ad trafficking services to DART clients, while gaining a reseller. Read More...
View articleUPDATE: The Milpitas, Calif.-based NetRatings is set to become the dominant player in the audience measurement space. Read More...
View articleScale is the name of the game, as two rival networks join up in a bid to control the online classified ads sector. Read More...
View articleWith increasing quarterly revenue and slimming losses following the Women.com acquisition, CEO Doug McCormick says advertisers are signing up in drove...
View articleWith Yahoo!, Smart Online and Network Commerce jumping on board, the deals continue efforts by sites to attract small business advertisers. Read More...
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