UPDATE: On the eve of Microsoft's billion-dollar-XP launch, blue-chip companies spanning the entire technology sector affirms support for the highly-a...
View articleA television and print campaign looks to position the Microsoft-owned portal in a new light. Read More...
View articleViacom and AOL Time Warner jointly will net "hundreds of millions" in advertising revenue through the agreement. Read More...
View articleDespite Encore's rival bid, shareholders vote to sell to Cross Media Marketing. Read More...
View articleAn IM marketing tool and upgrades to Connect are aimed at boosting advertiser interest and cutting production costs. Read More...
View articleContinuing efforts by MSN and AOL, Yahoo! is aiming to promote its services by integrating itself more deeply into Windows. Read More...
View articleGil Beyda's departure as chief technology officer at the online advertising network raises more buzz over whether the company is close to a sale. Read...
View articleAnalytical software giant SPSS will gain exclusive rights to America Online survey data, which it will sell bundled with its own technology. Read More...
View articleAfter hashing out a media glossary last week, IAB takes aim at spiders and robots by tapping ABCi to create a master list. Read More...
View articleWebSideStory and comScore deliver detailed visitor behavior analysis for Web sites, with the release of HitBox Benchmarker. Read More...
View articleThe latest personalization features on Yahoo! Messenger lets usersexpress their affinity for entertainment products. Read More...
View articleHang up the tinsel and mistletoe -- it's time for online merchants to usher in the holiday season. Read More...
View articleThe two companies have made a marriage of retail presence andsoftware prowess. Read More...
View articleThe document is a first step toward the group's anticipated guidelines on ad measurement. Read More...
View articleBut they're spending their budgets on online direct marketing, rather than media. Read More...
View articleThe news comes amid increasing efforts to curb the overprescription of antibiotics for anthrax. Read More...
View articleAmerica Online will market the ubiquitous pop princess across a slew of its online properties -- and will include AOL software on Spears' newest album...
View articleMicrosoft unveils its online campaign for its new video gaming system in partnership with Taco Bell. Read More...
View articleCable TV and broadband ISP seeks out a real-world marketing presence and signs a deal with electronics chain store retailer Best Buy. Read More...
View articleUPDATE: The embattled interactive shop aims to branch out into a new area -- one already dominated by well-known players. Read More...
View articleHowever, companies and consumers are reluctant to view wireless marketing projects favorably, after the early hype about the medium. Read More...
View articleReluctantly, online direct marketers report increased attention from clients. Read More...
View articleAs the Web portal reels from slipping ad revenue, it aims to make good on its promise of "personalized and compelling" campaigns for clients. Read Mor...
View articleDespite a weak outlook for advertising dollars, AOL nets 5 percent growth in ad and commerce revenues. The number also helps explain AOL Time Warner's...
View articleThe nation's largest wireless carrier successfully sues under Colorado's e-mail marketing laws. Read More...
View articleThe move could help nudge media buyers online, by making Web inventory more comparable to television. Read More...
View articleFor only the second time in Yahoo! history, an animated floating advertisement will dominate its front page. Read More...
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