DoubleClick taps Precise; ClickAction issues software recall; CoolSavings adds to product line. Read More...
View articleOnline PR and IR firm Elemental Interactive will become a unit of GCI Group, as theagency giant reprises the earlier moves it made with Beyond Interac...
View articleAs online advertising continues to sort out its terminology, wireless industry players aim to cut out confusion in mobile media before it begins. Read...
View articleA buyout -- and potentially more -- looms for the Alley shop. Read More...
View articleIf the market has a bottom, we've clearly hit it because the repo man is here to clean away the carcasses. But don't be scared; Dana explains why this...
View articleAd-filtering firm attracts investment; Hill, Holliday to resell WebDialogs; ADC launches ad campaign. Read More...
View articleDigitas wins B&N; Modem Media cuts; Lance, Inc. names Web shop. Read More...
View articleHow is Bill Gates anything like Fidel Castro? According to Dana, there's a big advantage to starting your career young. Read More...
View articleThe consumer goods giant will get special links, co-branded content, and help in Web-based CRM and marketing promotions. Read More...
View articleDelirium Corporation and CyberTouch (Asia) Pte. Ltd. have merged to form what company officials claim to be one of the largest e-business solutions fi...
View articleWeb surfers are more likely to give up information and buy from sites that offer customized user experiences, according to the findings. Read More...
View articleThe deal enhances the Web loyalty firm's offline footprint with broadened marketing and point-redemption opportunities. Read More...
View articleAOL will use Cisco's flagship 12400 Internet routers to double thecapacity and coverage of its AOL Transit Data Network. Read More...
View articleIt's good news for e-mail marketers and list brokers -- but if reports are correct, it also hints at a decline in Web media income. Read More...
View articleRadioShack.com, MLB in online merchandise promotion; Subaru debuts pro rally racing site; streaming audio usage up. Read More...
View articleContinuing to leverage its vast array of media assets as currency, AOL Time Warner will offer online, online and TV inventory in return for Cisco's ne...
View articleThe move comes as the latest move by Microsoft's Web portal to beef up its rich media efforts. Read More...
View articleThe banner isn't dead. According to Dana, it's just resting or pining for the fjords. Read More...
View articleThe new airline-backed travel site will use messaging technology to updatetargeted banner ads on the fly. Read More...
View articleExecutives at the e-mail marketer said clients' pull-back, and increased demand for performance-based deals, muddy its outlook. Read More...
View articleAs the domestic ad market continues to lag, U.S. industry layers are stepping up efforts to move abroad. Read More...
View articleThe dairy goods giant aims to promote its goods through the Alley-based Web publisher, continuing a trend by retail and CPG companies to avoid banners...
View articleAOL to promote "West Wing"; NestleUSA and Allrecipes.com team; Amicada lands Fuel NA. Read More...
View articleThe firm makes good on a promise to wean itself off of media revenues, as interactive agency Exile on Seventh will take over its practice. Read More...
View articleWhen you start putting a pricetag on something that you formerly gave away (and that is supported by advertising), whether it's online or offline, Dan...
View articleRecently appointed CEO Formant's new broom sweeps clean, as the Web shop taps new talent, rejiggers its operations and says it doesn't want to be cons...
View articleOutpost.com brings back the spokes-rodent to promote its ground shippinginitiative and help observe its sixth birthday. Read More...
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