24/7 Media Acquires Search Engine Optimizer
Media

24/7 Media Acquires Search Engine Optimizer

26y Christopher Saunders

24/7 Media Acquires Search Engine Optimizer

The ad network continued its string of acquisitions Thursday,garneringsome optimistic predictions for its profitability. Read More...

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L90 brokers marketing agreement between Delphi.com, vTrails
Media

L90 brokers marketing agreement between Delphi.com, vTrails

26y Christopher Saunders

L90 brokers marketing agreement between Delphi.com...

vTrails' surfing product will be marketed as a group tour serviceonthe site. Read More...

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Real Media Secures $30 Million in Financing
Media

Real Media Secures $30 Million in Financing

26y Christopher Saunders

Real Media Secures $30 Million in Financing

Real Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...

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Direct Marketing to the Rescue
Media

Direct Marketing to the Rescue

26y Dana Blankenhorn

Direct Marketing to the Rescue

Dana missed a start-up on the exhibit floor at Jupiter's Online Advertising Forum. Impower has its TransAct pay-for- performance network coming out of...

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AdForce, OpenGrid Team for Wireless Advertising
Media

AdForce, OpenGrid Team for Wireless Advertising

26y Christopher Saunders

AdForce, OpenGrid Team for Wireless Advertising

AdForce forges a partnership to cement its position in the wireless ad serving industry. Read More...

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Net-mercial Announces Affiliate Marketing Network
Media

Net-mercial Announces Affiliate Marketing Network

26y Christopher Saunders

Net-mercial Announces Affiliate Marketing Network

Rich media interstitial startup Net-mercial announced its intentionto enter the ad network space. Read More...

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Naviant to Sell to Ad Agencies
Media

Naviant to Sell to Ad Agencies

26y Christopher Saunders

Naviant to Sell to Ad Agencies

Online precision marketing company Naviant announced it would bepursuing a new sales channel for its products Wednesday. Read More...

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Lowe Lintas Signs ClickAction for E-mail Marketing
Media

Lowe Lintas Signs ClickAction for E-mail Marketing

26y Christopher Saunders

Lowe Lintas Signs ClickAction for E-mail Marketing

ClickAction nets a second high-profile client-partner in as manyweeks. Read More...

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Follow You, Follow Me
Media

Follow You, Follow Me

26y Dana Blankenhorn

Follow You, Follow Me

It's not surprising that people obsessed with their privacy will still give away a ton of private information for a lottery ticket. Their concern has ...

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Software Glitch Affects DoubleClick's Domestic Clients
Media

Software Glitch Affects DoubleClick's Domestic Clients

26y Zachary Rodgers

Software Glitch Affects DoubleClick's Domestic Cli...

Delivery of banner ads, online promotions and clickthroughs weredisrupted for about an hour and half on Friday. Read More...

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Sonar to Include Nexchange Sites, E-Commerce Capabilities
Media

Sonar to Include Nexchange Sites, E-Commerce Capabilities

26y Christopher Saunders

Sonar to Include Nexchange Sites, E-Commerce Capab...

DoubleClick's Sonar Network announced a major agreement withNexchange today. Read More...

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AOL, Target Launch Marketing and Promotional Initiatives
Media

AOL, Target Launch Marketing and Promotional Initiatives

26y Christopher Saunders

AOL, Target Launch Marketing and Promotional Initi...

Discount retailer Target and America Online announced the firstprograms emerging from the pair's recent alliance. Read More...

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iBEAM Goes Interactive
Media

iBEAM Goes Interactive

26y John Townley

iBEAM Goes Interactive

After serving more than 12 million streaming ad insertions, the company is now offering an interactive aspect to its service. Read More...

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Advertain.com Offers Viral Marketing Product for B2B Clients
Media

Advertain.com Offers Viral Marketing Product for B2B Clients

26y Christopher Saunders

Advertain.com Offers Viral Marketing Product for B...

Online "advertainment" portal Advertain.com is jumping on the latestmarketing bandwagon. Read More...

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24/7 Media Asia to Handle SOHU.com Global Online Ad Sales
Media

24/7 Media Asia to Handle SOHU.com Global Online Ad Sales

26y Christopher Saunders

24/7 Media Asia to Handle SOHU.com Global Online A...

Asian portal SOHU.com said the network, owned by a rival, will handleits Web ad sales and serving. Read More...

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Avenue A, Level 3 to Broaden Agency's Service Offerings
Media

Avenue A, Level 3 to Broaden Agency's Service Offerings

26y Christopher Saunders

Avenue A, Level 3 to Broaden Agency's Service Offe...

Avenue A enlisted another partner Monday with an eye to keepexpanding its capabilities. Read More...

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24/7 Debuts Latest Version of Online Loyalty Product
Media

24/7 Debuts Latest Version of Online Loyalty Product

26y Christopher Saunders

24/7 Debuts Latest Version of Online Loyalty Produ...

As the incentive space continues to heat up, the ad network unveileda new version of its AwardTrack platform Monday. Read More...

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eVineyard Names CyberSight Interactive Ad Agency
Media

eVineyard Names CyberSight Interactive Ad Agency

26y Christopher Saunders

eVineyard Names CyberSight Interactive Ad Agency

The interactive agency nabbed a marquee client to complement itsretinue of offline brand names. Read More...

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Why the Net Likes Bush
Media

Why the Net Likes Bush

26y Dana Blankenhorn

Why the Net Likes Bush

Bush and Gore are probably in general agreement over the "need" for the police to snoop on what you do and say online, along with the "need" for all t...

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Ad pepper to Bring Unicast to Europe
Media

Ad pepper to Bring Unicast to Europe

26y Christopher Saunders

Ad pepper to Bring Unicast to Europe

Unicast conquers distant shores with new deal. Read More...

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About.com Acquires E-Commerce Ad Network WiseAds
Media

About.com Acquires E-Commerce Ad Network WiseAds

26y Christopher Saunders

About.com Acquires E-Commerce Ad Network WiseAds

The content portal confirmed it recently acquired the niche online adnetwork. Read More...

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Revolt of the Net Slaves
Media

Revolt of the Net Slaves

26y Dana Blankenhorn

Revolt of the Net Slaves

The dirty secret of the Internet revolution is its class structure. The fact is, that for every Internet entrepreneur, we find dozens of men and women...

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NetZero to Offer Advertisers Amazing Media Tools
Media

NetZero to Offer Advertisers Amazing Media Tools

26y Christopher Saunders

NetZero to Offer Advertisers Amazing Media Tools

The free ISP will support Amazing Media's ad creation and trackingplatform. Read More...

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LifeMinders in Tune With BMG Music
Media

LifeMinders in Tune With BMG Music

26y Pamela Parker

LifeMinders in Tune With BMG Music

Opt-in email service snags big-name client. Read More

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Weather.com Taps LifeMinders for E-mail, Wireless Delivery
Media

Weather.com Taps LifeMinders for E-mail, Wireless Delivery

26y Christopher Saunders

Weather.com Taps LifeMinders for E-mail, Wireless ...

LifeMinders rolls out the first use of its newly-acquired wireless message delivery system. Read More...

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Net ElectoralChoices?
Media

Net ElectoralChoices?

26y Dana Blankenhorn

Net ElectoralChoices?

Do our major political parties differentiate themselves on Internet-related issues? Fact is that on most questions the parties themselves are divided,...

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Direct Marketer Launches Cost-Per-Action Ad Network
Media

Direct Marketer Launches Cost-Per-Action Ad Network

26y Christopher Saunders

Direct Marketer Launches Cost-Per-Action Ad Networ...

An offshoot of the American List Counsel gets even deeper into the Internet marketing business. Read More...

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