Classified Display Ads: You Can't Give 'em Away...
Media

Classified Display Ads: You Can't Give 'em Away...

17y Jack Marshall

Classified Display Ads: You Can't Give 'em Away...

British newspaper The Sun is giving away ads on its online jobs board in what it describes as an attempt to combat rising unemployment levels in the U...

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Microsoft Replaces Google in Advance Internet Deal
Media

Microsoft Replaces Google in Advance Internet Deal

17y Kate Kaye

Microsoft Replaces Google in Advance Internet Deal

Although reports of Microsoft's ad deal with Advance Internet have deemed Yahoo the loser, it's Google that will actually lose local market share as a...

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Nissan Drives Publisher Adoption of Photo Viewing Tech
Media

Nissan Drives Publisher Adoption of Photo Viewing Tech

17y Zachary Rodgers

Nissan Drives Publisher Adoption of Photo Viewing ...

By embracing tech at OMD's request, NYMag.com, Yahoo, and others got a piece of the ad spend for a new Infinity convertible. Read More...

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In Deal With Advance, Microsoft Gets Its Own Newspaper Consortium
Media

In Deal With Advance, Microsoft Gets Its Own Newspaper Consortium

17y Zachary Rodgers

In Deal With Advance, Microsoft Gets Its Own Newsp...

New deal with Advance Internet is similar to Yahoo's relationship with 800-plus newspaper sites. Read More...

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White House Changes E-Mail Practices After Spam Complaints
Media

White House Changes E-Mail Practices After Spam Complaints

17y Lisa Lacy

White House Changes E-Mail Practices After Spam Co...

Some received unsolicited messages about health care reform. Read More...

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Evo Blends Campaign Elements to Move Summer Overstock
Media

Evo Blends Campaign Elements to Move Summer Overstock

17y Christopher Heine

Evo Blends Campaign Elements to Move Summer Overst...

Coordinated e-mail, search, and on-site elements seek to move an inordinate amount of inventory, the result of a sluggish economy. Read More...

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TV and Cable Networks Prep Cross-Platform Competitor to Nielsen
Media

TV and Cable Networks Prep Cross-Platform Competitor to Nielsen

17y Zachary Rodgers

TV and Cable Networks Prep Cross-Platform Competit...

Details are still emerging about a TV industry plan to launch a cross-platform measurement competitor to Nielsen Read More...

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AOL's Bid for a Content Empire
Media

AOL's Bid for a Content Empire

17y Zachary Rodgers

AOL's Bid for a Content Empire

A few stories ClickZ's editors are reading: AOL Blossoms as Print Retreats In New York, AOL has 300 content producers working on 80 Web sites Read Mor...

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After Moving Ads to the Left, Google Clicks Climb 10 Percent
Media

After Moving Ads to the Left, Google Clicks Climb 10 Percent

17y Zachary Rodgers

After Moving Ads to the Left, Google Clicks Climb ...

As we mentioned last week , Google recently moved its search ads column to the left in a bid to increase their visibility and click rate Read More...

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The Gap Steps Up to Social Media in New Denim Campaign
Media

The Gap Steps Up to Social Media in New Denim Campaign

17y Douglas Quenqua

The Gap Steps Up to Social Media in New Denim Camp...

Campaign has no TV commercials, places greater emphasis on Facebook and online advertising. Read More...

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Hispanic Ad Network Adds Reach and Targeting Tech
Media

Hispanic Ad Network Adds Reach and Targeting Tech

17y Zachary Rodgers

Hispanic Ad Network Adds Reach and Targeting Tech

Batanga Media bought Hispanoclick last year. Now it's integrating and upgrading the offering. Read More...

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Execs & Accounts: Mediaedge:cia, Rapp, BBDO
Media

Execs & Accounts: Mediaedge:cia, Rapp, BBDO

17y Jack Marshall

Execs & Accounts: Mediaedge:cia, Rapp, BBDO

Rapp names Craig Daitch director of social media; Chad Stoller becomes EVP, director of strategy at BBDO. Read More...

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Madden NFL 10: An Ad Campaign That Fights to Win
Media

Madden NFL 10: An Ad Campaign That Fights to Win

17y Anna Maria Virzi

Madden NFL 10: An Ad Campaign That Fights to Win

A campaign promoting the latest release of the Madden NFL video game included a masthead banner on YouTube and other custom ads. Read More...

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YuMe, AutoTrader.com Deal Offers Behavioral Targeting for Video Ads
Media

YuMe, AutoTrader.com Deal Offers Behavioral Targeting for Video Ads

17y Douglas Quenqua

YuMe, AutoTrader.com Deal Offers Behavioral Target...

YuMe becomes the latest to offer video advertisers behavioral targeting capabilities. Read More...

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McAndrews on Madrona Ventures: Online Ad Investments Must Come With Tech
Media

McAndrews on Madrona Ventures: Online Ad Investments Must Come With Tech

17y Zachary Rodgers

McAndrews on Madrona Ventures: Online Ad Investmen...

Madrona Ventures may invest in more Internet ad start-ups now that former aQuantive CEO Brian McAndrews is on board , but it's unlikely to take much i...

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Hothand Aims for Phi Kappa Mobile
Media

Hothand Aims for Phi Kappa Mobile

17y John Gaffney

Hothand Aims for Phi Kappa Mobile

Ad-supported mobile startup is building relationships with a growing network of colleges and universities. Read More...

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Florida Lawmakers Move to Exempt Search Ads From Election Laws
Media

Florida Lawmakers Move to Exempt Search Ads From Election Laws

17y Zachary Rodgers

Florida Lawmakers Move to Exempt Search Ads From E...

This time next year, search ads may be explicitly exempted from the state's financial disclosure laws for political advertising. Read More...

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Global Online Sales Help Float American Apparel as U.S. Flounders
Media

Global Online Sales Help Float American Apparel as U.S. Flounders

17y Christopher Heine

Global Online Sales Help Float American Apparel as...

Another retailer, Manhattan Portage, has gotten a similar lift from international Web activity. Read More...

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Average Search CPC Data by Category for July 2009
Media

Average Search CPC Data by Category for July 2009

17y rumo

Average Search CPC Data by Category for July 2009

Average cost-per-click rates in July for Auto, Finance, Retail, and Travel categories. Read More...

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Social Media Policy: 'Just Be Smart'
Media

Social Media Policy: 'Just Be Smart'

17y Anna Maria Virzi

Social Media Policy: 'Just Be Smart'

IBM has its ">Social Computing Guidelines Read More

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Charlene Li: Preparing for the Future of Search
Media

Charlene Li: Preparing for the Future of Search

17y Anna Maria Virzi

Charlene Li: Preparing for the Future of Search

At this morning's keynote at Search Engine Strategies San Jose , "Groundwell" co-author Charlene Li shared these five insights on the future of search...

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Rovi and TNS Media Research Bond for TV Measurement
Media

Rovi and TNS Media Research Bond for TV Measurement

17y Fred Aun

Rovi and TNS Media Research Bond for TV Measuremen...

Promise of measurement standards being raised, helping advertisers understand metrics better. Read More...

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Brian McAndrews Lands at Seattle VC Firm
Media

Brian McAndrews Lands at Seattle VC Firm

17y Zachary Rodgers

Brian McAndrews Lands at Seattle VC Firm

The man who took aQuantive public and then sold it to Microsoft has a new gig. Read More...

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Smokey Bear Gets Social Media Birthday Bash
Media

Smokey Bear Gets Social Media Birthday Bash

17y Christopher Heine

Smokey Bear Gets Social Media Birthday Bash

Widgets, apps, and a Twitter account are all part of an effort to bring Smokey's message to a younger demographic. Read More...

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E.U. Regulators Unlikely to Interfere with Microsoft/Yahoo Deal
Media

E.U. Regulators Unlikely to Interfere with Microsoft/Yahoo Deal

17y Jack Marshall

E.U. Regulators Unlikely to Interfere with Microso...

Formal Commission investigation into search partnership seems improbable. Read More...

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Execs & Accounts: Baltimore, WeeWorld, Appssavvy
Media

Execs & Accounts: Baltimore, WeeWorld, Appssavvy

17y ClickZ News Staff

Execs & Accounts: Baltimore, WeeWorld, Appssavvy

Baltimore works with HipCricket; WeeWorld and Appssavvy hire sales veeps. Read More...

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How Microsoft Faked the Waterslide Viral
Media

How Microsoft Faked the Waterslide Viral

17y Zachary Rodgers

How Microsoft Faked the Waterslide Viral

A few stories ClickZ's editors are reading: How Microsoft Faked the Waterslide Viral Many have cried foul on the above video, which shows a man in a n...

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