Execs & Accounts: Digitas Health, Digitaria, TNS Media North America
Media

Execs & Accounts: Digitas Health, Digitaria, TNS Media North America

17y Zachary Rodgers

Execs & Accounts: Digitas Health, Digitaria, TNS M...

Digitas Health opens offices in London and Boston; Digitaria opens one in Dallas; TNS Media North America promotes Terry Kent. Read More...

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On Twitter, Spammers Perish
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On Twitter, Spammers Perish

17y Anna Maria Virzi

On Twitter, Spammers Perish

How many followers did you lose? That question was being chirped this morning by scores of people using Twitter after the social network said it's "co...

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Yahoo's Bartz: Apt Ad Platform Was 'Over-Promised'
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Yahoo's Bartz: Apt Ad Platform Was 'Over-Promised'

17y Zachary Rodgers

Yahoo's Bartz: Apt Ad Platform Was 'Over-Promised'

When Yahoo unveiled a new local ad sales relationship with AT&T earlier this week , it made no mention of Apt, even though the display ad platform wil...

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Good-bye Platform-A, Hello AOL Advertising
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Good-bye Platform-A, Hello AOL Advertising

17y Zachary Rodgers

Good-bye Platform-A, Hello AOL Advertising

Some product names will disappear under a new streamlined brand. Read More...

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Are Ad Prices Up or Down? Turns Out It's Complicated
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Are Ad Prices Up or Down? Turns Out It's Complicated

17y Zachary Rodgers

Are Ad Prices Up or Down? Turns Out It's Complicat...

PubMatic reports effective CPMs for online display ads sold through networks are increasing. Not every one agrees. Read More...

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Microsoft Earnings: Display Ad Revenues Tank on Lower Prices
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Microsoft Earnings: Display Ad Revenues Tank on Lower Prices

17y Zachary Rodgers

Microsoft Earnings: Display Ad Revenues Tank on Lo...

Bing launch deemed a success, but demand for display advertising continues to fall. Read More...

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AMP Agency Snags Rock Coast Media
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AMP Agency Snags Rock Coast Media

17y Fred Aun

AMP Agency Snags Rock Coast Media

Move designed to building the Alloy Media division's offerings in search and social media marketing. Read More...

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Google Intros Comics Themes in Honor of Comic-Con
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Google Intros Comics Themes in Honor of Comic-Con

17y Kate Kaye

Google Intros Comics Themes in Honor of Comic-Con

I couldn't resist making note of Google's comic book hero-themed logo today, presumably in honor of the annual Comic-Con fest starting in San Diego to...

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IAB Wish to Delay Consumer Financial Protection Bill Granted
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IAB Wish to Delay Consumer Financial Protection Bill Granted

17y Kate Kaye

IAB Wish to Delay Consumer Financial Protection Bi...

The Interactive Advertising Bureau and other ad industry groups got their wish this week after asking a House Committee to delay progress on a bill es...

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Online Newspapers Score Poorly Among Real Estate Advertisers
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Online Newspapers Score Poorly Among Real Estate Advertisers

17y Kate Kaye

Online Newspapers Score Poorly Among Real Estate A...

A new study of real estate professionals shows they're turning their backs on local online newspaper advertising, and favoring e-mail, local listings ...

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Execs & Accounts: Microsoft, Pandora, BVD
Media

Execs & Accounts: Microsoft, Pandora, BVD

17y Zachary Rodgers

Execs & Accounts: Microsoft, Pandora, BVD

Microsoft hires Jamie Wells as mobile ad director; Pandora names Sean Duggan to lead Eastern sales; Click Here launches BVD microsite. Read More...

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Amazon to Buy Zappos. What Impact on Their Cultures?
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Amazon to Buy Zappos. What Impact on Their Cultures?

17y Zachary Rodgers

Amazon to Buy Zappos. What Impact on Their Culture...

Amazon's just-announced deal acquire all of Zappos.com stock in a transaction worth more than $800 million will fuse two enormous Internet companies R...

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Has Google's Trademark Shift Caused A Spike In Use?
Media

Has Google's Trademark Shift Caused A Spike In Use?

17y Zachary Rodgers

Has Google's Trademark Shift Caused A Spike In Use...

What ClickZ's editors are reading today: Has Google's New Trademark Policy Caused A Spike In Use? (Search Engine Land) Yahoo to Acquire Social E-Mail ...

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Facebook Is Confusing Its Advertisers
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Facebook Is Confusing Its Advertisers

17y Zachary Rodgers

Facebook Is Confusing Its Advertisers

Ok, this may be a bit of a cheap shot, but take a look at the above litany of complaints posted to Facebook's latest status update directed to its adv...

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Head of IAC Advertising Solutions Stalzer Steps Down
Media

Head of IAC Advertising Solutions Stalzer Steps Down

17y Kate Kaye

Head of IAC Advertising Solutions Stalzer Steps Do...

In the interim, the ad solutions leadership team will report directly to Thomas McInerney, IAC's CFO. Read More...

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Washington Post-Owned Digital Ad Firm Branches Out, Changes Name
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Washington Post-Owned Digital Ad Firm Branches Out, Changes Name

17y Kate Kaye

Washington Post-Owned Digital Ad Firm Branches Out...

The Washington Post Company bought CourseAdvisor, a lead gen firm, in 2007 to drum up additional revenue from education advertisers. Read More...

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Axe Lanches Branded Game for iPhone and Other Platforms
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Axe Lanches Branded Game for iPhone and Other Platforms

17y Lisa Lacy

Axe Lanches Branded Game for iPhone and Other Plat...

Pogo Xtreme game was developed by mobile ad network Greystripe. Read More...

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Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform
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Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform

17y Fred Aun

Its Eye on Real Social Cash, Adknowledge Buys Virt...

Virtual currency can be provided to users who sign up for advertising offers. Read More...

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AT&T to Rep Yahoo Display, Risks for Newspaper Consortium
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AT&T to Rep Yahoo Display, Risks for Newspaper Consortium

17y Zachary Rodgers

AT&T to Rep Yahoo Display, Risks for Newspaper...

AT&T's 5,000 local sellers will push Yahoo's display inventory, but deal could undermine its 800-strong newspaper consortium. Read More...

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Yahoo's Second Quarter Marked by Intensive Advertiser Planning
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Yahoo's Second Quarter Marked by Intensive Advertiser Planning

17y Zachary Rodgers

Yahoo's Second Quarter Marked by Intensive Adverti...

Bartz says company's goals include mid-market advertiser growth and investments in product and marketing. Read More...

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'Goode Job' Goes To...
Media

'Goode Job' Goes To...

17y Anna Maria Virzi

'Goode Job' Goes To...

The Murphy-Goode Winery social media manager's job -- officially known as a wine country lifestyle correspondent -- goes to Hardy Wallace of Atlanta, ...

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ESPN's Big Market Sports Sites Light on Local Ads
Media

ESPN's Big Market Sports Sites Light on Local Ads

17y Kate Kaye

ESPN's Big Market Sports Sites Light on Local Ads

Think ESPN focuses too much on big market teams now? Well, in keeping with its Chicago-centric site , the firm now plans to launch sites dedicated to ...

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YouTube Challenges Monetization Myths
Media

YouTube Challenges Monetization Myths

17y Zachary Rodgers

YouTube Challenges Monetization Myths

What ClickZ's editors are reading: YouTube Challenges Monetization Myths Social Marketing Study Links Deep Engagement to Financial Performance Ad Star...

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Yahoo's New Homepage Design Is Less About Yahoo
Media

Yahoo's New Homepage Design Is Less About Yahoo

17y Zachary Rodgers

Yahoo's New Homepage Design Is Less About Yahoo

Experience puts non-Yahoo content in in-page modules, wrapped together with contextual ads. Read More...

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FedEx Enlists Fred Willard, Bob Odenkirk for 'Infomercial' Campaign
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FedEx Enlists Fred Willard, Bob Odenkirk for 'Infomercial' Campaign

17y Douglas Quenqua

FedEx Enlists Fred Willard, Bob Odenkirk for 'Info...

Videos aim to explain small business services without boring potential customers to tears. Read More...

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ICANN Changes Could Lead to Brand-Specific Domains
Media

ICANN Changes Could Lead to Brand-Specific Domains

17y Elizabeth Gardner

ICANN Changes Could Lead to Brand-Specific Domains

Will .com and .net be followed by .toyota and .pepsi? Read More...

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Video News Reports Aim to Lure Health Industry Advertisers
Media

Video News Reports Aim to Lure Health Industry Advertisers

17y Lisa Lacy

Video News Reports Aim to Lure Health Industry Adv...

NewsProNet and HealthDay launch syndicated video service with local healthcare advertisers in mind. Read More...

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