Digg Rolls Out User Voting on Ads
Media

Digg Rolls Out User Voting on Ads

17y Zachary Rodgers

Digg Rolls Out User Voting on Ads

Digg is rolling out an ad rating system designed to encourage higher quality and more relevant ad creative. Under the new ad regime, announced earlier...

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Yahoo Study Suggests Metrics to Determine Video Engagement Levels
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Yahoo Study Suggests Metrics to Determine Video Engagement Levels

17y Douglas Quenqua

Yahoo Study Suggests Metrics to Determine Video En...

Study finds high-engagement videos lead to much higher ad recall and Web site visits. Read More...

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CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
Media

CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users

17y John Gaffney

CheapTweet Aims to Connect Retailers With Deal-Hun...

Best Buy and VacationRentals.com are among advertisers using a new service to promote real-time sales and specials. Read More...

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Mountain Dew Signs On For Paramount Digital Interactive Series
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Mountain Dew Signs On For Paramount Digital Interactive Series

17y Fred Aun

Mountain Dew Signs On For Paramount Digital Intera...

Web series and online game will allow viewers to determine the plot flow and story outcome. Read More...

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Murdoch Will Smack His Ponderous Forehead Against a News Pay Wall
Media

Murdoch Will Smack His Ponderous Forehead Against a News Pay Wall

17y Zachary Rodgers

Murdoch Will Smack His Ponderous Forehead Against ...

The Wall Street Journal Online is one of the great success stories in paid news content, and yet what's worked for it won't necessarily apply on News ...

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ClickZ Event: Getting Social in San Jose, CA
Media

ClickZ Event: Getting Social in San Jose, CA

17y Team ClickZ

ClickZ Event: Getting Social in San Jose, CA

Looking for ideas on effective marketing approaches in social media? Check out the Social Media & Video Strategies forum on Tuesday, Aug Read More...

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Savings.com Courts Social Penny Pinchers
Media

Savings.com Courts Social Penny Pinchers

17y Anna Maria Virzi

Savings.com Courts Social Penny Pinchers

Online coupon site introduces community tools that encourage bargain hunters to vote and share best deals. Read More...

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Pharma Giants Shift Tactics in Wake of FDA Crackdown on Search
Media

Pharma Giants Shift Tactics in Wake of FDA Crackdown on Search

17y Elizabeth Gardner

Pharma Giants Shift Tactics in Wake of FDA Crackdo...

Warning letters in April have reshaped how drug companies reach people online. Read More...

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Hardee's Launches iPhone App to Help Guys Mouth Off
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Hardee's Launches iPhone App to Help Guys Mouth Off

17y Lisa Lacy

Hardee's Launches iPhone App to Help Guys Mouth Of...

"Parisian Pick Up" designed with socializing in mind. Read More...

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Execs & Accounts: Toyota, Taco Bell, Häagen-Dazs
Media

Execs & Accounts: Toyota, Taco Bell, Häagen-Dazs

17y ClickZ News Staff

Execs & Accounts: Toyota, Taco Bell, Häagen-Dazs

Toyota works with FM Publishing on new Twitter site; Taco Bell taps R/GA; Hàagen-Dazs pushes honeybee effort to ExperienceProject.com. Read More...

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Google Decides Ad Tool Updates Affect Public Policy
Media

Google Decides Ad Tool Updates Affect Public Policy

17y Kate Kaye

Google Decides Ad Tool Updates Affect Public Polic...

Google's Public Policy blog is typically reserved for statements on issues related to privacy or net neutrality, or the company's lobbying efforts -- ...

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YouTube Brings Ads to 'Related Videos' Column
Media

YouTube Brings Ads to 'Related Videos' Column

17y Zachary Rodgers

YouTube Brings Ads to 'Related Videos' Column

YouTube has begun inserting sponsored videos into the "related videos" column on the lower-right side of video view pages Read More...

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The JK Wedding Dance: A Manufactured Success?
Media

The JK Wedding Dance: A Manufactured Success?

17y Anna Maria Virzi

The JK Wedding Dance: A Manufactured Success?

Did a video of the Jill Peterson-Kevin Heinz wedding party's dance down the aisle get an assist from outside forces and help to make it a viral YouTub...

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FTC: BT Regulations Come Down to 'Dignity'
Media

FTC: BT Regulations Come Down to 'Dignity'

17y Zachary Rodgers

FTC: BT Regulations Come Down to 'Dignity'

A few stories ClickZ's editors are reading: FTC: BT Regulations Come Down to 'Dignity' - There's little new information in this story on the privacy v...

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ClickZ Welcomes Stephanie Miller
Media

ClickZ Welcomes Stephanie Miller

17y Anna Maria Virzi

ClickZ Welcomes Stephanie Miller

Stephanie Miller, an e-mail and social media marketing expert, joins ClickZ's roster of Expert columnists Read More...

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ValueClick Reports Display Revenue Boost in Q2
Media

ValueClick Reports Display Revenue Boost in Q2

17y Kate Kaye

ValueClick Reports Display Revenue Boost in Q2

The company also indicated its relationship with Google is a key component of its business. Read More...

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IDC: Online Ad Spend Drops for Second Consecutive Quarter
Media

IDC: Online Ad Spend Drops for Second Consecutive Quarter

17y Douglas Quenqua

IDC: Online Ad Spend Drops for Second Consecutive ...

Report finds spending declined in Q2, both in the U.S. and globally. Read More...

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Microsoft to Make Room for 400 Yahoos
Media

Microsoft to Make Room for 400 Yahoos

17y Zachary Rodgers

Microsoft to Make Room for 400 Yahoos

New details about the search deal were made public in an SEC filing, including plans for three $50 million payments to Yahoo from Microsoft. Read More...

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Google Completes Sale of Radio Assets to WideOrbit
Media

Google Completes Sale of Radio Assets to WideOrbit

17y Zachary Rodgers

Google Completes Sale of Radio Assets to WideOrbit

Transaction marks Google's formal exit from radio ad management. Read More...

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Celeb Endorsements Come to Twitter
Media

Celeb Endorsements Come to Twitter

17y Lisa Lacy

Celeb Endorsements Come to Twitter

Debate rages over a new platform for buying Twitter sponsorships. Read More...

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VivaKi Adds Partners to Lane Two of The Pool
Media

VivaKi Adds Partners to Lane Two of The Pool

17y Douglas Quenqua

VivaKi Adds Partners to Lane Two of The Pool

Denny's, Wal-Mart, and YouTube are among the new members of a project to discover the ideal online video ad unit. Read More...

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Execs & Accounts: Tribal Fusion, TargetSpot, LA Times
Media

Execs & Accounts: Tribal Fusion, TargetSpot, LA Times

17y Kate Kaye

Execs & Accounts: Tribal Fusion, TargetSpot, LA Ti...

Tribal Fusion signs digital ad vets to CPG advisory board; TargetSpot hires new CEO; LA Times shuffles ad sales team. Read More...

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Pandora Joins Katz Online for Audio Ad Push
Media

Pandora Joins Katz Online for Audio Ad Push

17y Fred Aun

Pandora Joins Katz Online for Audio Ad Push

Clear Channel-owned seller will not replace Pandora"s in-house sales. Read More...

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Tremor Founders to Exit Video Ad Firm
Media

Tremor Founders to Exit Video Ad Firm

17y Kate Kaye

Tremor Founders to Exit Video Ad Firm

The founders of online video ad network Tremor Media announced yesterday they will leave the company. Read More...

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BlueKai Moves to Certify Data Bought Through Its Exchange
Media

BlueKai Moves to Certify Data Bought Through Its Exchange

17y Zachary Rodgers

BlueKai Moves to Certify Data Bought Through Its E...

Program allows ad buyers to create custom audience segments, then export them to ad networks. Read More...

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Tweet of the Day: 'The Shack'
Media

Tweet of the Day: 'The Shack'

17y Anna Maria Virzi

Tweet of the Day: 'The Shack'

In response to news that Radio Shack is re-branding itself as "The Shack," @glenngabe tweeted: "How about Digital Shack? Mobile Shack? Tech Shack?. Re...

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Google Billboard Campaign Touts Google Apps (links)
Media

Google Billboard Campaign Touts Google Apps (links)

17y Zachary Rodgers

Google Billboard Campaign Touts Google Apps (links...

What ClickZ's editors are reading: Google Billboard Campaign Touts Google Apps -- Billboards in four cities will display a different message every day...

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