IDI Launches TV-to-Web Marketing Campaign
Media

IDI Launches TV-to-Web Marketing Campaign

28y Team ClickZ

IDI Launches TV-to-Web Marketing Campaign

Interactive Distributors Inc. in Los Angeles (IDI) said it is creating anetwork of local TV stations to cross-promote their genre-related catalog Webs...

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NetGravity Launches Global Profile Service
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NetGravity Launches Global Profile Service

28y Team ClickZ

NetGravity Launches Global Profile Service

NetGravity delivered itsGlobal Profile Service, the second in a series of offerings that began withthe introduction of NetGravity AdCenter. Read More...

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BPA International to Audit Email Publishing Inc.
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BPA International to Audit Email Publishing Inc.

28y Team ClickZ

BPA International to Audit Email Publishing Inc.

Email Publishing Inc. in Boulder, CO, aprovider of message delivery and opt-in e-mail subscription services, isworking with BPA International to defin...

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CoolSavings Claims Infringement of Its Targeted Promotion System
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CoolSavings Claims Infringement of Its Targeted Promotion System

28y Team ClickZ

CoolSavings Claims Infringement of Its Targeted Pr...

CoolSavings.com Inc. in Chicagofiled afederal lawsuit against EmaginetInc. , claiming infringement of itspatent for an "Interactive Marketing Network ...

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Excite Names Lowe & Partners/SMS as AOR
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Excite Names Lowe & Partners/SMS as AOR

28y Team ClickZ

Excite Names Lowe & Partners/SMS as AOR

Excite Inc. named Lowe & Partners/SMS of New York City as the company’s advertising agency of record, with a focus on consumer advertising....

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NetZero Launches Ad-Backed Access Service
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NetZero Launches Ad-Backed Access Service

28y Team ClickZ

NetZero Launches Ad-Backed Access Service

Startup operation NetZero Inc. launched a free Internet access service backed by highly targeted ads in anon-screen window that can't be closed. Read ...

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GeoCities Taps Y&R for $15 Million Campaign
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GeoCities Taps Y&R for $15 Million Campaign

28y Team ClickZ

GeoCities Taps Y&R for $15 Million Campaign

Young & Rubicam Inc. won a $15 million to $20million marketing assignment from GeoCities. Read More...

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CASIE Honors Advertisers, Agencies
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CASIE Honors Advertisers, Agencies

28y Team ClickZ

CASIE Honors Advertisers, Agencies

CASIE , the Coalition for Advertising SupportedInformation and Entertainment, handed out honors recently at the Associationof National Advertisers Ann...

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RealWorld Corp. Selects Miller/Shandwick Technologies
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RealWorld Corp. Selects Miller/Shandwick Technologies

28y Team ClickZ

RealWorld Corp. Selects Miller/Shandwick Technolog...

RealWorld Corp., a provider of financial software solutions, selected PRfirm Miller/Shandwick Technologies to helpraise its market presence and promot...

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Deja News, Mining Company Claim Top Banner Honors
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Deja News, Mining Company Claim Top Banner Honors

28y Team ClickZ

Deja News, Mining Company Claim Top Banner Honors

Web measurement firm NetRatings released the top 10 ad banners for the week ending Oct. 3. Read More...

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DMA Elects G.M. O'Connell to Board
Media

DMA Elects G.M. O'Connell to Board

28y Team ClickZ

DMA Elects G.M. O'Connell to Board

G.M. O'Connell, CEO of ModemMedia.Poppe Tyson in Westport, CT, has been elected to the DirectMarketing Association's Board ofDirectors. Read More...

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RadioWave.com and ENCO Systems Establish Alliance
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RadioWave.com and ENCO Systems Establish Alliance

28y Team ClickZ

RadioWave.com and ENCO Systems Establish Alliance

RadioWave.com Inc. and ENCO Systems Inc. , the manufacturer ofDADpro32, a digital audio delivery system, are cooperating to deliverinteractive radio v...

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Search Ranking Package Offered by 25online
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Search Ranking Package Offered by 25online

28y Team ClickZ

Search Ranking Package Offered by 25online

Web site developer 25online launcheda sitepromotion package that is "guaranteed to place a company high in search engineresults." Read More...

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Arbitron NewMedia Launches Net Radio Ratings Service
Media

Arbitron NewMedia Launches Net Radio Ratings Service

28y Team ClickZ

Arbitron NewMedia Launches Net Radio Ratings Servi...

Arbitron NewMedia signed an agreement with Motorola subsidiary RadioWave.com , allowing Arbitron to use RadioWave software in tracking Internet listen...

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GeoCities to Launch Major Marketing Campaign
Media

GeoCities to Launch Major Marketing Campaign

28y Team ClickZ

GeoCities to Launch Major Marketing Campaign

In another sign of the intensifying competition amongthe Internet portals, GeoCities Inc. plans to spend up to $20 million on anew marketing campaign....

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HomeSeekers.com Posts Year-End Loss of $2.7 Million
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HomeSeekers.com Posts Year-End Loss of $2.7 Million

28y Team ClickZ

HomeSeekers.com Posts Year-End Loss of $2.7 Millio...

Online real estate listing firm HomeSeekers.com posted aloss of $2.79 million for the fiscal year ended June 30, 1998, compared to aloss of $2.12 mill...

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DoubleClick to Launch AltaVista Holiday Shopping Guide
Media

DoubleClick to Launch AltaVista Holiday Shopping Guide

28y Team ClickZ

DoubleClick to Launch AltaVista Holiday Shopping G...

Ad network DoubleClick Inc. andCompaq's AltaVista search site will launch theAltaVista Holiday Shopping Guide during the last week in October. Read Mo...

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Rare Medium Divests Fresh Air Solutions
Media

Rare Medium Divests Fresh Air Solutions

28y Team ClickZ

Rare Medium Divests Fresh Air Solutions

Rare Medium Corp. completed itsplan totransform itself into a pure Internet company by selling its majority interestin air conditioning business Fresh...

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DoubleClick Revs and Losses Climb
Media

DoubleClick Revs and Losses Climb

28y Team ClickZ

DoubleClick Revs and Losses Climb

Ad network DoubleClick Inc. in New York postedthird quarter revenues of $20.8 million, up from $8.2 million a year earlier,but its net loss jumped to ...

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US Interactive Develops "StrikingItRich.com"
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US Interactive Develops "StrikingItRich.com"

28y Team ClickZ

US Interactive Develops "StrikingItRich.com"

US Interactive recently launched apromotional Web site for the new McGraw-Hill book, "StrikingItRich.com:Profiles of 23 Incredibly Successful Websites...

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Five Classic Web Marketing Mistakes
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Five Classic Web Marketing Mistakes

28y Team ClickZ

Five Classic Web Marketing Mistakes

Ann Handley, editor in chief of ClickZ ,has some interesting coverage of theWeb Marketing 98 conference in Washington, DC, including success stories, ...

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John Federman Named CEO For ADSmart Network
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John Federman Named CEO For ADSmart Network

28y Team ClickZ

John Federman Named CEO For ADSmart Network

ADSmart , an Internet advertisingnetwork andsubsidiary of CMGI, named John Federman, publisher of PCWeek, as its chief executive officer. Read More...

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Net Perceptions Launches App for Call Centers
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Net Perceptions Launches App for Call Centers

28y Team ClickZ

Net Perceptions Launches App for Call Centers

Recommendation technology firm NetPerceptions Inc. launched Net Perceptions for Call Centers, designed topersonalize inbound and outboundcall center c...

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Thrifty Car Rental, Blockbuster Launch Web Promo
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Thrifty Car Rental, Blockbuster Launch Web Promo

28y Team ClickZ

Thrifty Car Rental, Blockbuster Launch Web Promo

Thrifty Car Rental, in conjunction with Blockbuster On-Line, is offering avirtual road trip promotion on the Web in search of clues that could win use...

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InfoSpace.com Adds One & Only Network to Its Personals
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InfoSpace.com Adds One & Only Network to Its Personals

28y Team ClickZ

InfoSpace.com Adds One & Only Network to Its Perso...

InfoSpace.com into a strategicalliance toadd listings from the One & OnlyNetwork to its classifieds section. Read More...

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New Marketing Director at MSNBC.com
Media

New Marketing Director at MSNBC.com

28y Team ClickZ

New Marketing Director at MSNBC.com

MSNBC.com named Cherylynne Crowther asdirector of marketing, responsible for the marketing, public relations andresearch efforts for the news site. Re...

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Tektronix Buys Every MSNBC Ad Space
Media

Tektronix Buys Every MSNBC Ad Space

28y Team ClickZ

Tektronix Buys Every MSNBC Ad Space

Tektronix Inc. will "own the day" today by purchasingbanners across the topof every page on Microsoft's MSNBC.com site. Read More...

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