Webstakes in New York City, a provider oftargeted traffic for online advertisers through Internet sweepstakes andsponsorships, recently launched the S...
View articleGame company MicroProse Inc. and Pepsi World , Pepsi Cola Co.'sentertainment-based online community, entered into an online marketingpartnership. Read...
View articleSometimes it seems as if you can't keep up with doings at Zulu-Tek even with ascorecard. Read More...
View articleThe top 10 ad banners viewed for the week ending May 23, according to NetRatings BannerTrack, based onmeasurement of Web activity among a representati...
View articleIt's 1998, do you know where your teenage audience is? Chances are they're surfing the Internet or sending e-mail. That's the finding of the Simmons T...
View articleArnold Communications in Boston acquired Circle Interactive LLC in Boston andmerged Circle with its Arnold Interactive unit to form a standalone agenc...
View articleThe ClickZ Network said it is planning to launch a highly focused, advertisingand fee-supported search engine dedicated solely to online advertising,m...
View articlePurchase, NY-based MasterCard said that GSD&M of Austin, TX--its media agency since 1994--will be its Internet advertising agency. Read More...
View articleSega of America said it is planning a $100million campaign to support the launch of its upcoming Dreamcast super videogame console in North America. R...
View articleElectronic Business Network (EBN), aFlorida-based traffic building service, said that Traffic Director, its banneradvertising campaign management divi...
View articleTMP Worldwide in New York City acquired AboutWork and StudentCenter from independent new media company, iVillage , producer of iVillage.com: TheWomen'...
View articleThe interesting quote of the week comes from a report on The Netly News about the growing use of spam by mainstream marketers. Read More...
View articleNetGravity announced adistribution partnership with Eagle River Interactive , a provider ofinteractive business solutions. Read More...
View articleInternet Liquidators in Torontosaid its online auction operation BID.COM will be launching a targeted promotionalcampaign on Netscape's NetCenter star...
View articleTribune Co.'s Tribune Media Services (TMS) signed an agreement with America Online that makes TMS' TVQuest the one-source guide to TV listings for AOL...
View articleTrue North Communications (TNC) said that its Modem Media and Poppe Tyson Inc. units will be merged into a single company, to be called Modem Media . ...
View articleMobileWord Communications in New York City has retained creative agency Benoit, Twomey + Partners (BTP) to develop the company's online and print adve...
View articleGalaxy Enterprises Inc. in Orem, UT, said that it has changed the name of itsbanner advertising division from Banner Web to Banner Source . Read More...
View articleCareerPath.com announced an expansion of its strategic advertising and content alliance with WhoWhere? Inc. , the provider of free Web-based communica...
View articleSaratoga, CA-based Zapa Digital Arts , a provider of rich media technology for online promotion, advertising and e-commerce, said that Ch@racterz, its...
View articleInternational Barter Corp. in Seattle said that agreements have been reached with five major search engine providers to give IBC the exclusive banner ...
View articleA new interactive agency, HyperMedia Solutions LLC , has been formed by The Coleman Group Worldwide, a unit of The Interpublic Group of Companies. Rea...
View articleAdKnowledge in Palo Alto, CA, named Kevin Wandryk as vice president of business development. Read More...
View articleSan Francisco-based Andromedia Inc. said it has formed Andromedia Europe Ltd., a wholly owned subsidiary that will market and sell ARIA, the company's...
View articleK2 Design Inc. in New York City has been named Interactive Agency of Record by LEXIS-NEXIS , the provider of information tools for legal, news, govern...
View articleCAUCE (Coalition Against Unsolicited Commercial E-mail) issued a statement saying that opponents of spam are facing a potentially disastrous legal dev...
View articleIn its first effort for new client Perrier, OgilvyOne launched an online campaign promoting Perrier's status as the "official bubble" of the French Op...
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