We knew last week that Hulu's Super Bowl ad and its subsequent TV spots drove a surge of new users and viewing activity to the site Read More...
View articleFacebook's new D.C. representative, former ACLU lawyer Timothy Sparapani, recently has been working with privacy advocates on online advertising issue...
View articleTravel Ad Network's new chief revenue officer, former Tribune Interactive sales exec Dana Hayes, aims to expand sales efforts outside the travel adver...
View articleSocial media and ad firm Federated Media hopes an experimental project branded by Microsoft leads to a long partnership with Twitter. Read More...
View articleAd network takes retargeting a step further by offering it in conjunction with dynamic ad creative. Read More...
View articleMagna names lead global forecaster; MRM mourns the loss of EVP Jon Schneider; the Center for Oral History and West Point create site to depict militar...
View articlePrivacy groups were up-in-arms when Google announced recently it would start testing behavioral ads in its AdSense network Read More...
View articleIn what may technically be its first ad deal, Twitter is accepting payment from Microsoft and John Battelle's Federated Media Publishing to promote Ex...
View articleEntrepreneur Guy Kawasaki shares tips and tools for building and monitoring brands on the social network. Read More...
View articleThe value of Twitter as a platform for finding new employees, however, remains unproven. Read More...
View articleDigital agency uses predictive analytics model to estimate auto sales and drive marketing budget. Read More...
View articleMultimedia software publisher teams up with widget distributor to better track widgets for advertisers. Read More...
View articleThe new head of new media for the Republican National Committee knows Web video Read More...
View article"When a company is filled with engineers, it turns to engineering to solve problems Read More...
View articleIn hiring Elisa Steele, former marketing exec at enterprise application firm NetApp, Yahoo may be signaling a shift toward recruiting from outside the...
View articleNetwork joins growing number of display media sellers that assemble ad creative on the fly. Read More...
View articleBBH hires director of brand dialogue; Zaaz redesigns a Web site for Morgans Hotel Group; iPerceptions hires a former business development executive fr...
View articleDid you spot that enormous swath of blue and green on the New York Times homepage today? Did you wonder for a minute if it might be part of the new te...
View articleSpiral Frog, one of the early entrees in the ad-supported music area, has ceased operations Read More...
View articleMembership in TuDiabetes is nearing 8,000 and growing almost 15 percent a month. Read More...
View articleRadar magazine was shut down last year. Now an online version is investing in exclusive celebrity coverage, and linking ad packages to that coverage. ...
View articleBradley and Montgomery creates Microsoft's Mojave Experiment; Jorie Waterman joins MRM Worldwide to lead the agency's search marketing strategies. Rea...
View articleLike most people clued into the security and privacy issues surrounding digital advertising, I understand why people are concerned about them, and why...
View articleSteve Ballmer says Microsoft is more interested in the search volume and not the search technology. He doesn't rule out making another bid for Yahoo. ...
View articleAdvertisers can now track the hourly correlation between their TV spots and Web traffic, and see how well those ads reached desired demographics. Read...
View articleThe entertainment company teams up with a game developer to engage gamers and comic book fans in online games. The first game won't roll out until nex...
View articleValueClick adds four in sales; Specific Media appoints Dan Huffer account exec; iVillage names a new content chief. Read More...
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