We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articleSnapchat is arguably one of the most important social channels for marketers today, and it could even pose a long-term threat to Facebook’s soci...
View articlePrime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...
View articleNintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...
View articleIn August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...
View articleTraditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...
View articleOne short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...
View articleAmazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retai...
View articleDirect mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...
View articleWhen Paul Clarke, Director of Technology at Ocado said last year that he saw himself as not only the company’s IT boss but also as the head of a high-...
View articleEcommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to higher conv...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleThink of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and g...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleAddress validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...
View articleRecently ClickZ Intelligence published its Grocery Retail Digital Report, detailing how the key players within this space are innovating within online...
View articleWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...
View articleI now have the unenviable task of trying to fight through the horrified reactions of a divided country to try and bring you the very best and funniest...
View articleThink about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...
View articleIf Phlur, a new fragrance company, has its way, men and women trying to smell good won’t have to leave their homes, or even open their noses to ...
View articleOne of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan ...
View articleThe way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can be equated to the...
View articleGoogle’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleNo reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post IR...
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