Santhi Ramesh, chief commercial officer at Pampered Chef and founder of AI advisory firm Future Propel, tells ClickZ why AI agent deployments fail wit...
View articleTelevision has always been good at creating desire. Acting on it is another matter. You see the jacket for three seconds, your spouse spots the perfec...
View articlePinterest has published its first Beauty Trend Report, tracking how searches for hair, makeup, nails, fragrance and skincare have moved from broad cat...
View articleMost brands treat virality like weather: unpredictable, occasionally thrilling, impossible to plan around. SharkNinja treats it like an engineering sp...
View articleGreg Owens went online to find a metal blender. Nearly an hour later, he was watching a stranger on the other side of the world power hose a driveway....
View articleEvery retailer talks about loyalty. Few want to talk about what it costs to earn it. At Shoptalk Fall’s Retail Stage, Jamil Ghani spent twenty m...
View articleQ4 covers Black Friday, Cyber Monday and the holiday shopping weeks that follow, the busiest stretch of the year for retail advertisers. The U.S. Cens...
View articleA fragrance brand with no department store counter and no celebrity face is not a brand in trouble. For a Gen Z shopper, that gap can be the whole app...
View articleMost digital transformation budgets fund tools nobody ends up using. Benjamin Spiegel built his current strategy around that exact failure point, spen...
View articleGLP-1 medications have pulled an entirely new set of consumers into a category that used to sit inside a hospital formulary. Retailers want a share of...
View articleFurniture is not a keyword. It is fabric under a hand, a rug that has to match a room nobody else has seen, a sofa a guest will judge before they say ...
View articleMost retailers fighting for visibility in AI search are throwing bigger content teams at the problem. David Clough has spent 18 years doing the opposi...
View articleMost of a brand’s revenue now happens somewhere the marketing team can’t see. A pixel tracks a website. It has no view of a shelf on Amazo...
View articleThe brand-versus-performance debate has outlived its usefulness. Marketers keep sorting themselves into camps, brand or performance, as if the split r...
View articleRetailers spent a decade optimizing for speed: fewer clicks, faster checkout, shorter funnels. That assumption is broken. New global research presente...
View articleFor the last two years, retailers have heard one message about AI: move fast. Warby Parker’s fireside chat at eTail Boston made a narrower case....
View articleThe product detail page was supposed to be settled territory. It was the destination, the place where discovery ended and conversion began, and for mo...
View articleTL;DR VistaPrint’s ambassador program deliberately targets creators with 3,000 to 10,000 followers, finding they drive more engagement than bigg...
View articleTL;DR Evelyn & Bobbie named three brand pillars competitors can’t copy: consumer-generated content over influencers, six industrial patents ...
View articleGrocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fear has largely faded. Rya...
View articleReddit spent two decades being described by what it was not: not a feed, not a social graph. The platform is now cited by every major large language m...
View articleMarvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a category otherwis...
View articleEight years ago, retail media inside a DIY retailer had no template. Buying departments had no frame of reference for it. The wrong pitch could make i...
View articleProduct discovery has quietly stopped happening on the shelf, or even in the search bar. Shoppers no longer open with a keyword. They open with a visi...
View articleThree out of four brands fail when they try to take a proven concept into a new market. That is not a niche statistic. It is the backdrop against whic...
View articleCoterie’s Marissa Steinmetz and AS Beauty Group’s Maureen Massry, in conversation with Shopify’s Madeline Michaelson, said both comp...
View articleWhile most of CommerceNext debated how AI will reshape discovery, QVC Group’s Brian Beitler argued for something older. The company has built it...
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