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View articleWhen video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than ...
View articleThe next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...
View articleIf your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...
View articleAlthough many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...
View articleGoogle has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search resul...
View articleBig data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the sea...
View articleIs it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...
View articleYahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separa...
View articleIf you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...
View articleIt's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...
View articleYou don’t need me to tell you that change is the only constant in search marketing. Now, people are becoming more sophisticated in their searching, us...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articleMany in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...
View articleAfter years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Read More...
View articleThe pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right d...
View articleHere are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly land...
View articleHere is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...
View articleA detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...
View articleHow will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should...
View articlePut in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...
View articleGlobal advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...
View articleIf you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Read More...
View articleTraditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...
View articleDevice fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months....
View articleA breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...
View articleThe huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Read More...
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