A9 Blends the Best of Google and Amazon
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A9 Blends the Best of Google and Amazon

22y Chris Sherman

A9 Blends the Best of Google and Amazon

A9.com and its companion toolbar offer the user much to smile about. Read More...

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Questions for Froogle's Mastermind, Part 1
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Questions for Froogle's Mastermind, Part 1

22y Shari Thurow

Questions for Froogle's Mastermind, Part 1

How to use Froogle: a two-part interview with Craig Nevill-Manning. Read More...

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Questions for Froogle’s Mastermind, Part 1
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Questions for Froogle’s Mastermind, Part 1

22y Shari Thurow

Questions for Froogle’s Mastermind, Part 1

How to use Froogle: a two-part interview with Craig Nevill-Manning. Read More...

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Get Your Banners Ready: Google Goes Graphic
Paid Search

Get Your Banners Ready: Google Goes Graphic

22y Kevin Lee

Get Your Banners Ready: Google Goes Graphic

Fourteen pointers for a successful AdSense banner ad campaign. Read More...

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More Than a Search Engine
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More Than a Search Engine

22y Danny Sullivan

More Than a Search Engine

Those five words ushered in a dark era for search a few years ago. Now, they’re being uttered again. Read More...

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"Cheap" and "Free" Keywords: Not Always a Bargain
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"Cheap" and "Free" Keywords: Not Always a Bargain

22y Fredrick Marckini

"Cheap" and "Free" Keywords: Not Always a Bargain

SEM mathematics: More often costs less, so long as ’cheap’ and ’free’ aren’t part of your keyword strategy. Read More...

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Google’s IPO and SEM: Predictions
Paid Search

Google’s IPO and SEM: Predictions

22y Kevin Lee

Google’s IPO and SEM: Predictions

Six ways a post-IPO Google might affect search and SEM and shake the foundations of the industry. Get ready. Read More...

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Google PageRank, Meet Yahoo! Web Rank
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Google PageRank, Meet Yahoo! Web Rank

22y Danny Sullivan

Google PageRank, Meet Yahoo! Web Rank

There’s no stopping a bad idea. What’s good for Google is good for Yahoo. Read More...

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SEM and Online Publicity
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SEM and Online Publicity

22y Shari Thurow

SEM and Online Publicity

Writing, linking, and thinking about SEO: a primer for writers, journalists, and PR professionals. Read More...

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AdSense Makes Much More Sense
Paid Search

AdSense Makes Much More Sense

22y Kevin Lee

AdSense Makes Much More Sense

AdSense gets it together with improved targeting and better pricing. Read More...

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Search Wars: Battle of the Search Superpowers
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Search Wars: Battle of the Search Superpowers

22y Danny Sullivan

Search Wars: Battle of the Search Superpowers

Clash of the superpowers: Google, Yahoo!, and MSN vie to control search technology. Read More...

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The One-Two Punch: SEO and PPC
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The One-Two Punch: SEO and PPC

22y Fredrick Marckini

The One-Two Punch: SEO and PPC

A new study stresses the importance of combining SEO with paid search ads. Read More...

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SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in Action
Paid Search

SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in...

22y Kevin Lee

SEM, Sales Assistance, and Proactive Communication...

Can online chat lift conversion? A number of marketers say it can, plus work as real-time analytics. Last in a series. Read More...

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Yahoo! Enhances Local Search With Maps
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Yahoo! Enhances Local Search With Maps

22y Chris Sherman

Yahoo! Enhances Local Search With Maps

Yahoo helps map the future of local search. Read More

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Web-Positioning Software: Good or Bad?
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Web-Positioning Software: Good or Bad?

22y Shari Thurow

Web-Positioning Software: Good or Bad?

Use of position-checking software in SEM can create more risks than rewards. Read More...

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SEM, Sales Assistance, and Proactive Communications, Part 2: Online Chat
Paid Search

SEM, Sales Assistance, and Proactive Communications, Part 2: Online Chat

22y Kevin Lee

SEM, Sales Assistance, and Proactive Communication...

Linking online chat to the search process. Part two of a three-part series. Read More...

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Ask Jeeves: Why Buy Interactive Search Holdings?
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Ask Jeeves: Why Buy Interactive Search Holdings?

22y Chris Sherman

Ask Jeeves: Why Buy Interactive Search Holdings?

The search wars continue. Ask Jeeves more than doubled its market share in a very large, yet overlooked, acquisition. Read More...

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NetIQ Quietly Changes SEM -- Forever
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NetIQ Quietly Changes SEM -- Forever

22y Fredrick Marckini

NetIQ Quietly Changes SEM -- Forever

NetIQ quietly creates and corners a market overnight. Read More...

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SEM, Sales Assistance, and Proactive Communications, Part 1: Search Meets the Phone
Paid Search

SEM, Sales Assistance, and Proactive Communications, Part 1: Search Meets t...

22y Kevin Lee

SEM, Sales Assistance, and Proactive Communication...

The salesperson’s role in the online purchase process. Part one of a three-part series. Read More...

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OnSearch, the Series
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OnSearch, the Series

22y Chris Sherman

OnSearch, the Series

An eminently readable series of essays explaining the whys and wherefores of search. Read More...

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Spotting Search Engine Spam: Q&A
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Spotting Search Engine Spam: Q&A

22y Shari Thurow

Spotting Search Engine Spam: Q&A

Microsites, ranking, and link farming. Answers to some frequently asked questions. Read More...

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Campaign Optimization Under Google's Smart Pricing
Paid Search

Campaign Optimization Under Google's Smart Pricing

22y Kevin Lee

Campaign Optimization Under Google's Smart Pricing

A tactical guide for opting in to AdSense's Smart Pricing. Read More...

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Welcome to the Google Desktop?
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Welcome to the Google Desktop?

22y Danny Sullivan

Welcome to the Google Desktop?

Gmail may only be the beginning of a revolution that should make Microsoft very, very worried. Read More...

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Subtle PPC Differences Can Boost ROI
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Subtle PPC Differences Can Boost ROI

22y Fredrick Marckini

Subtle PPC Differences Can Boost ROI

If you know how to use to your advantage, seemingly small differences between Google and Overture's paid ad programs can make big improvements to your...

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SEM Power Politics: PACs, Nonprofits, and 527s
Paid Search

SEM Power Politics: PACs, Nonprofits, and 527s

22y Kevin Lee

SEM Power Politics: PACs, Nonprofits, and 527s

Smart non-commercial entities are taking advantage of negligible keyword competition. Read More...

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MSN's New Search Page Look
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MSN's New Search Page Look

22y Danny Sullivan

MSN's New Search Page Look

MSN's upcoming search page revamp and what it means for advertisers. Read More...

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Design Matters
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Design Matters

22y Shari Thurow

Design Matters

Keywords are useless if search engines and visitors can’t find them. Read More...

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