There's method in an unlikely deal between competitors. Read More...
View articlePaying for placement? A step-by-step guide to Google and Overture's guidelines. Read More...
View articlePaying for placement? A step-by-step guide to Google and Overture's guidelines. Read More...
View articleA search engine conference in Australia sheds light on SEM issues and capabilities as global competition heats up. Read More...
View articleWould you tell a car salesperson how much you're willing to pay? Well, that's basically what Overture wants you to do. Read More...
View articleFederal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...
View articleFederal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...
View articleFederal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...
View articleCan a Playboy Playmate use those two terms in her own site's meta tags? Can image search engines link to copyrighted work? The courts weigh in. Read M...
View articleLookSmart changed the way it sells its commercial Web site listings, and many are none too pleased.Now, a proposed class action lawsuit has been filed...
View articleRealNames's demise: pioneering idea, questionable execution. Read More
View articleNew metrics have emerged for measuring search engines' popularity with users. Read More...
View articleSearch engines are sending out mixed (if not downright contradictory) messages. Read More...
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View articleAnother cost-per-click program turns a gimlet eye on your wallet. Is LookSmart's new program worth it for your business? Read More...
View articleSeeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...
View articleSeeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...
View articleBased on some articles out there, you might think it's easy to manipulate the results on Google. It's not as simple as it may seem. Read More...
View articleWhat are the consequences for marketers when search engines are involved -- as third parties -- in copyright litigation? Read More...
View articleMaking the grade. Can search engine marketing firms be ranked? Who sets the criteria? Read More...
View articleWith all the talk about the major engines, it's easy to forget many users are searching and navigating directly from Web browsers, such as Internet Ex...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleLookSmart's reach and offerings for large and small marketers have kept revenues rising, even during the downturn. A commitment to relevance keeps use...
View articleWith a CPC model that meets advertisers' demands, Google's giving Overture some serious competition. But the real threat may be to the paid-inclusion ...
View articleA preview of new Lycos products and services for searchers, subscribers, and site operators. Read More...
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