Keyword Forensics 101
Search

Keyword Forensics 101

16y Ron Jones

Keyword Forensics 101

Investigating the meaning behind the keywords and searcher intent leads us to some valuable insight into human behavior. Read More...

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Google Grows U.S. Search Market Share in August
Data insights

Google Grows U.S. Search Market Share in August

16y Jack Marshall

Google Grows U.S. Search Market Share in August

Introduction of Instant Search boosts search giant's market share. Read More...

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Google Reports Growth in Mobile and Display Businesses
Display Advertising

Google Reports Growth in Mobile and Display Businesses

16y Jack Marshall

Google Reports Growth in Mobile and Display Busine...

Search still drives the majority of revenues, but emphasis is on display and mobile potential. Read More...

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Google Mobile Search Developments
Search

Google Mobile Search Developments

16y Julie Batten

Google Mobile Search Developments

As more people become comfortable with searching the Web from mobile devices, marketers must adapt their strategies. Consider these developments. Rea...

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Descriptions! Why Didn't I Think of That
Search

Descriptions! Why Didn't I Think of That

16y Sage Lewis

Descriptions! Why Didn't I Think of That

A look at the history of search engines, how geeks took over, and how Yahoo is getting out of the search business. Read More...

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Using Search Advertising in an Integrated Media Plan
Asia

Using Search Advertising in an Integrated Media Plan

16y Sara Ye

Using Search Advertising in an Integrated Media Pl...

Here's how SEM can amplify your marketing message across offline and online channels. Read More...

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Writing Your Way to the Top of Search Is Still Possible
Search

Writing Your Way to the Top of Search Is Still Possible

16y Lisa Buyer

Writing Your Way to the Top of Search Is Still Pos...

Google Instant gives online PR faster search and smarter predictions. Read More...

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How to Increase ROAS by Analysing Path to Conversion Data
Asia

How to Increase ROAS by Analysing Path to Conversion Data

16y Anna Chan

How to Increase ROAS by Analysing Path to Conversi...

Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming...

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Instant Search
Search

Instant Search

16y Julie Batten

Instant Search

Google Instant: What's changed in search? What are benefits for users and websites? And what are implications for paid and organic search marketing st...

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Holiday Search Marketers Should Focus on 'Peak Week,' Study Says
Search

Holiday Search Marketers Should Focus on 'Peak Week,' Study Says

16y Susan Kuchinskas

Holiday Search Marketers Should Focus on 'Peak Wee...

The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. It also found that Sunday...

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Travel CPCs Up In August, as Others Fall
Automotive

Travel CPCs Up In August, as Others Fall

16y Jack Marshall

Travel CPCs Up In August, as Others Fall

U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...

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Google Instant - The Third Half Of Your Brain
Search

Google Instant - The Third Half Of Your Brain

16y Sage Lewis

Google Instant - The Third Half Of Your Brain

Thinking is no longer needed with Google Instant controlling your searches. Read More...

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Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping
Marketing

Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping

16y Kate Kaye

Reprise Names Worldwide CEO to Lead Forays Into So...

Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Read More...

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Google Instant 101
Search

Google Instant 101

16y Ron Jones

Google Instant 101

How will Google Instant impact search marketing and how should marketers prepare? Read More...

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Democrats Use O'Donnell Name to Drum Up Donations
Marketing

Democrats Use O'Donnell Name to Drum Up Donations

16y Kate Kaye

Democrats Use O'Donnell Name to Drum Up Donations

The Democratic Senatorial Campaign Committee is hoping people searching for information on the Delaware tea partier will want to "Stop the Tea Party."...

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Measurement Firms Differ Over Bing's Progress
Data insights

Measurement Firms Differ Over Bing's Progress

16y Jack Marshall

Measurement Firms Differ Over Bing's Progress

Nielsen and comScore disagree over Bing's recent growth in market share. Read More...

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Managing Your Brand Terms on Baidu and Google China
Asia

Managing Your Brand Terms on Baidu and Google China

16y Richard Mabey

Managing Your Brand Terms on Baidu and Google Chin...

A tale of two companies with online reputation problems in China. Read More...

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Microsoft Overtakes Yahoo in Search, Says Nielsen
Data insights

Microsoft Overtakes Yahoo in Search, Says Nielsen

16y Zachary Rodgers

Microsoft Overtakes Yahoo in Search, Says Nielsen

Yahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...

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When the Google Breaks
Search

When the Google Breaks

16y Joshua Palau

When the Google Breaks

If Google succombs to the Aniston effect, it will be our fault. Read More...

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SEM Tips for Travel and Hospitality Businesses
Asia

SEM Tips for Travel and Hospitality Businesses

16y Antony Yiu

SEM Tips for Travel and Hospitality Businesses

Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...

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Searching for and Selecting a Search Marketing Partner
Search

Searching for and Selecting a Search Marketing Partner

16y Julie Batten

Searching for and Selecting a Search Marketing Par...

27 questions you need to know about your potential vendor. Read More...

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Google Instant Will Impact Search Ads and SEO [Video]
Search

Google Instant Will Impact Search Ads and SEO [Video]

16y Zachary Rodgers

Google Instant Will Impact Search Ads and SEO [Vid...

New interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression. Read More...

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The Best Key Phrase Research Tool You Don't Use
Search

The Best Key Phrase Research Tool You Don't Use

16y Sage Lewis

The Best Key Phrase Research Tool You Don't Use

Do you want to know which gender or age group searches for a key phrase more? This free tool can assist. Read More...

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Google Holds on to AOL's Search Business
Search

Google Holds on to AOL's Search Business

16y Jack Marshall

Google Holds on to AOL's Search Business

Google will supply search results and search ads across AOL properties until at least 2015. Read More...

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Asking the Right Questions
Search

Asking the Right Questions

16y Joshua Palau

Asking the Right Questions

Questions from the search industry and how to shift their focus in the right direction. Read More...

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Do's and Don'ts for Your Search Campaigns
Search

Do's and Don'ts for Your Search Campaigns

16y Julie Batten

Do's and Don'ts for Your Search Campaigns

25 things to remember to do and not do for your PPC and SEO campaigns. Read More...

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Branding - The Next Frontier of SEM
Search

Branding - The Next Frontier of SEM

16y Sage Lewis

Branding - The Next Frontier of SEM

The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. Read More...

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