Are you a search engine optimizer? A search engine positioner? Finding the appropriate moniker can be tricky, but Danny says he's finally come to a de...
View articleA well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...
View articleWhat are "good" and "bad" practices in search engine marketing? So far, there are no definitive standards, but that'll change if some activists get th...
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleKeeping "tabs" on what's new -- Google adds tabs to its home page to simplify user interface and introduces a new power command that can search files ...
View articleYou've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are cur...
View articleIf you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...
View articleA recent purchase opens the door for Google to pursue a strategy that many have talked about before -- but never implemented successfully. Read More...
View articleYahoo! has announced significant changes in the way the directory will display and rank its listings -- changes with implications for users and optimi...
View articleAs the price of paid search engine listings continues to climb, there are still other options -- but sometimes you get what you pay for. Read More...
View articleMore and more search engines are using link popularity as a ranking criterion. How do you determine your link popularity, and what can you do with tha...
View articleFollowing the unprecedented terrorist attacks last week, Web users turned en masse to search engines for information. It took those services some time...
View articleGetting good positioning in Yahoo! can bring more traffic to your site than all other search engines combined. A Yahoo! listing also helps improve you...
View articleSome users don't care whether search results are labeled. But that doesn't negate the need. Users deserve to have disclosure as a feature -- in the sa...
View articleYou've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articlePaid inclusion has always been a tricky concept to explain. Understanding it is important both to Webmasters and to searchers, as recent changes have ...
View articleIt's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...
View articleIt's about time search engine marketing got some respect. Search engines are not an afterthought to your banner ad spend. Think about them from the ve...
View articlePaul doesn't agree with Commercial Alert's complaint filed recently with the FTC against eight search engines. That complaint drew a parallel between ...
View articleAfter months of talking about it, AltaVista finally unveiled a paid inclusion program recently. Submitted pages will be listed within AltaVista's Web ...
View articleHave you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up w...
View articleIn response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...
View articleJust as consolidation seemed inevitable in the search engine space, new player Teoma has stepped up with an impressive debut. Opened to the public las...
View articleNon-English-speaking populations prefer to be addressed in their native languages, even if they understand English. And when it comes to search engine...
View articleThe beta version of MSN Search, in live testing now, offers some handy features, such as upgraded spell-checking and improved query refinement, integr...
View articleLast time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...
View article