Search engines are sending out mixed (if not downright contradictory) messages. Read More...
View articleWill Yahoo! pay for search results and stick with Google, or shop around and get paid? Read More...
View articleAnother cost-per-click program turns a gimlet eye on your wallet. Is LookSmart's new program worth it for your business? Read More...
View articleSeeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...
View articleSeeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...
View articleBased on some articles out there, you might think it's easy to manipulate the results on Google. It's not as simple as it may seem. Read More...
View articleWhat are the consequences for marketers when search engines are involved -- as third parties -- in copyright litigation? Read More...
View articleMaking the grade. Can search engine marketing firms be ranked? Who sets the criteria? Read More...
View articleWith all the talk about the major engines, it's easy to forget many users are searching and navigating directly from Web browsers, such as Internet Ex...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleLookSmart's reach and offerings for large and small marketers have kept revenues rising, even during the downturn. A commitment to relevance keeps use...
View articleWith a CPC model that meets advertisers' demands, Google's giving Overture some serious competition. But the real threat may be to the paid-inclusion ...
View articleA preview of new Lycos products and services for searchers, subscribers, and site operators. Read More...
View articleCan you be legally liable for providing poor search results? A recently filed lawsuit may settle that issue. Read More...
View articleWhen is it a search engine and when is it an advertising engine? A recently filed lawsuit will help the industry make distinctions. Read More...
View articleIn this second installment of Paul's series on the major search engines, he gives us the dirt on the ever-popular Google. Read More...
View articleWith its new annual listing fee, Yahoo! has inched further away from being a Web guide and moved closer to being a yellow-pages-like service. What doe...
View articleIn his quest to give ClickZ readers a glimpse into the future of search engines, Paul conducted in-depth interviews with the major engines. Read More...
View articleYou spoke; we listened. Search Engine Marketing it is. Read More...
View articleRank in the results of major search engines, and you'll soar even higher in meta-search results. Read More...
View articleYou want them to find your site, but new search capabilities make users vulnerable to viruses. Read More...
View articleSo, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...
View articleGone to Lycos to search lately? Although the search capabilities of the site have long been on the decline, Danny says a recent redesign makes visitin...
View articleThe state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...
View article