2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously
Asia

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Ser...

15y Michael Zung

2011: The Year CEOs (and Presidents) Need to Take ...

Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Read M...

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Taco Bell Beefs Up Facebook 'Likes' - With Leftovers
Data insights

Taco Bell Beefs Up Facebook 'Likes' - With Leftovers

15y Christopher Heine

Taco Bell Beefs Up Facebook 'Likes' - With Leftove...

Effort brought in an estimated 250K new "likes," but may have left 4M free tacos on the table. Read More...

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Facebook Places Launches in Hong Kong and Singapore
Asia

Facebook Places Launches in Hong Kong and Singapore

15y Adaline Lau

Facebook Places Launches in Hong Kong and Singapor...

Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore. Read Mor...

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TV Guide Sees Path to Social Engagement
Social

TV Guide Sees Path to Social Engagement

15y Lisa Lacy

TV Guide Sees Path to Social Engagement

Partners with social TV platform Philo to reward check-ins to featured shows. Read More...

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Rahm Emanuel Twitter Spoof Raises Verified Account Concerns
Marketing

Rahm Emanuel Twitter Spoof Raises Verified Account Concerns

15y Kate Kaye

Rahm Emanuel Twitter Spoof Raises Verified Account...

An account poking fun at the Chicago Mayoral hopeful raises questions about the impact of fake accounts on political candidates. Read More...

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Facebook Places Pleases SMBs, Groupon Doesn't
Social

Facebook Places Pleases SMBs, Groupon Doesn't

15y Christopher Heine

Facebook Places Pleases SMBs, Groupon Doesn't

Study says most local merchants that have tested group-buying platforms do not plan to repeat. Read More...

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Why Consumers Quit Brands on Facebook, Twitter, E-mail
Data insights

Why Consumers Quit Brands on Facebook, Twitter, E-mail

15y Christopher Heine

Why Consumers Quit Brands on Facebook, Twitter, E-...

Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Read More...

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Digital China: 6 Key Sites
Social

Digital China: 6 Key Sites

15y Erik Qualman

Digital China: 6 Key Sites

Since many of the most popular global digital sites are blocked in China, other companies are stepping up to fill the void. Read More...

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Carolyn Everson Leaves Microsoft for Facebook
Social

Carolyn Everson Leaves Microsoft for Facebook

15y Christopher Heine

Carolyn Everson Leaves Microsoft for Facebook

Ad sales hire could be a coup for Facebook as it looks to heighten big brand relationships. Read More...

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American Express Offers Five Free iTunes on Facebook
Social

American Express Offers Five Free iTunes on Facebook

15y Christopher Heine

American Express Offers Five Free iTunes on Facebo...

Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites. Read More...

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ReachLocal Buys DealOn, Plans 'Deals Exchange'
Social

ReachLocal Buys DealOn, Plans 'Deals Exchange'

15y Kate Kaye

ReachLocal Buys DealOn, Plans 'Deals Exchange'

The $10 million acquisition gives ReachLocal a ready-made local deals offering for its small business advertiser clients. Read More...

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Facebook 'Sponsored Stories' Ads Take Hold [Gallery]
Data insights

Facebook 'Sponsored Stories' Ads Take Hold [Gallery]

15y Christopher Heine

Facebook 'Sponsored Stories' Ads Take Hold [Galler...

Levi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Read More...

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Yahoo Explores Deals Offering for Newspaper Partners
Display Advertising

Yahoo Explores Deals Offering for Newspaper Partners

15y Kate Kaye

Yahoo Explores Deals Offering for Newspaper Partne...

As Yahoo's newest partner Gannett begins using APT platform, Yahoo mulls new services for the so-called consortium. Read More...

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Discovery Corrals 25M on Facebook Without 'Like-Gating'
Marketing

Discovery Corrals 25M on Facebook Without 'Like-Gating'

15y Christopher Heine

Discovery Corrals 25M on Facebook Without 'Like-Ga...

Cable giant has increased Facebook audience by 500 percent while focusing on content and engagement. Read More...

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iPad – The Form Factor for Mobile Commerce
Social

iPad – The Form Factor for Mobile Commerce

15y Cathy Halligan

iPad – The Form Factor for Mobile Commerce

How social plays a big role and how you can make your e-commerce tablet-friendly. Read More...

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Valentine's Roundup: Online Florists 'Heart' Social, Mobile
Social

Valentine's Roundup: Online Florists 'Heart' Social, Mobile

15y Lisa Lacy

Valentine's Roundup: Online Florists 'Heart' Socia...

Teleflora, FTD, 1-800-Flowers go wild with social and smartphone executions. Read More...

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Groupon's Valentine's Day Deal Turns Into Dead Flowers
Social

Groupon's Valentine's Day Deal Turns Into Dead Flowers

15y Christopher Heine

Groupon's Valentine's Day Deal Turns Into Dead Flo...

After social media users expressed anger concerning different prices at two FTD sites, Groupon killed the deal. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Data insights

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

15y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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Indie Film 'Likes' Facebook Ads, Achieves 2% CTR
Social

Indie Film 'Likes' Facebook Ads, Achieves 2% CTR

15y Christopher Heine

Indie Film 'Likes' Facebook Ads, Achieves 2% CTR

A close look at how "Certifiably Jonathan" ads have been targeted on the social site. Read More...

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Facebook's Makeover Kills Tabs, But Sales Should Live On
Social

Facebook's Makeover Kills Tabs, But Sales Should Live On

15y Christopher Heine

Facebook's Makeover Kills Tabs, But Sales Should L...

Shopping app developer says most transactions start in the newsfeed, not the tabs. Read More...

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From Advertising to Storytelling
Analytics

From Advertising to Storytelling

15y Brandon Cheung

From Advertising to Storytelling

Consumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...

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Trolls Are Inevitable; Here's How to Deal With Them
Community Management

Trolls Are Inevitable; Here's How to Deal With Them

15y Caroline Chen

Trolls Are Inevitable; Here's How to Deal With The...

Seven productive methods to abating negativity in your community. Read More...

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FTD Is First National 'Groupon' After Super Bowl Ad Outcry
Social

FTD Is First National 'Groupon' After Super Bowl Ad Outcry

15y Christopher Heine

FTD Is First National 'Groupon' After Super Bowl A...

Floral website offers $40-for-$20 deal with Valentine's Day approaching. Read More...

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Here's The Beef: Taco Bell Uses Lawsuit to Lift 'Likes'
Social

Here's The Beef: Taco Bell Uses Lawsuit to Lift 'Likes'

15y Christopher Heine

Here's The Beef: Taco Bell Uses Lawsuit to Lift 'L...

Quick-serve brand will give away 10 million tacos to Facebook users who "like" it. Read More...

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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Data insights

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

15y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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Brands That Listen
Social

Brands That Listen

15y Dave Evans

Brands That Listen

What can you learn if you listen to your customers? Consider these examples. Read More...

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The New Digital Divide
Asia

The New Digital Divide

15y Vijay Sankaran

The New Digital Divide

Agencies and marketers in India could tackle digital challenges outlined in these three ways. Read More...

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