LivingSocial Gets $175 Million Infusion From Amazon
Social

LivingSocial Gets $175 Million Infusion From Amazon

15y Douglas Quenqua

LivingSocial Gets $175 Million Infusion From Amazo...

Washington, DC company offers its 10 million subscribers daily discounts on local restaurants, hotels, spas, and sporting events. Read More...

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Sacramento Kings Fill Box Seats With Online Influencers
Social

Sacramento Kings Fill Box Seats With Online Influencers

15y Ken Liebeskind

Sacramento Kings Fill Box Seats With Online Influe...

Pro basketball team comps Twitter and Facebook influencers for this Saturday's game against Mavs. Read More...

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Gowalla's Local Ads to Go National Soon
Media

Gowalla's Local Ads to Go National Soon

15y Christopher Heine

Gowalla's Local Ads to Go National Soon

Move comes as location-based service integrates with Foursquare and Facebook Places. Read More...

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Sears Tests 'Group Liking' on Facebook
Marketing

Sears Tests 'Group Liking' on Facebook

15y Christopher Heine

Sears Tests 'Group Liking' on Facebook

If enough Facebook users 'like' a proposed deal, it's unlocked for purchase. Read More...

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K-Swiss Restarts 'Kenny Powers' on Twitter, Facebook
Social

K-Swiss Restarts 'Kenny Powers' on Twitter, Facebook

15y Christopher Heine

K-Swiss Restarts 'Kenny Powers' on Twitter, Facebo...

Fictional character headlines both the sneaker brand's Promoted Trend ad buy on Twitter and a fun Facebook app. Read More...

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Social Technology: Getting It Right on a Global Scale
Asia

Social Technology: Getting It Right on a Global Scale

15y Guest

Social Technology: Getting It Right on a Global Sc...

How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Read More...

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Sports Authority's Foursquare Check-Ins Skyrocket on Black Friday
Marketing

Sports Authority's Foursquare Check-Ins Skyrocket on Black Friday

15y Christopher Heine

Sports Authority's Foursquare Check-Ins Skyrocket ...

Sports gear retailer grew its followers on the geo-social platform 11X due to a $500 gift card giveaway. Engagement metrics were up sharply as well. R...

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Groupon Expands Asia Footprint With 3 Acquisitions
Asia

Groupon Expands Asia Footprint With 3 Acquisitions

15y Adaline Lau

Groupon Expands Asia Footprint With 3 Acquisitions

Groupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan. Read More...

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Why Reviews Matter, Not Just in Social but in Search Too
Social

Why Reviews Matter, Not Just in Social but in Search Too

15y Liana Evans

Why Reviews Matter, Not Just in Social but in Sear...

As members of social media communities get savvier, the power of review sites becomes increasingly more relevant to your marketing strategy, both onli...

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Facebook Frees Up Contest Platform for SMBs
Social

Facebook Frees Up Contest Platform for SMBs

15y Christopher Heine

Facebook Frees Up Contest Platform for SMBs

The second policy measure in as many weeks to benefit small businesses. Read More...

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Google Could Mobilize Groupon In Saturated 'Deals' Market
Marketing

Google Could Mobilize Groupon In Saturated 'Deals' Market

15y Christopher Heine

Google Could Mobilize Groupon In Saturated 'Deals'...

Google would bring huge reach to Groupon's deals platform, but the online daily deals bubble could eventually burst. Read More...

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How Top Retailers Used Twitter on Black Friday
Social

How Top Retailers Used Twitter on Black Friday

15y Kate Kaye

How Top Retailers Used Twitter on Black Friday

BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Read Mor...

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Great Word of Mouth: The Only Way to Profit From Group-Buying Sites
Social

Great Word of Mouth: The Only Way to Profit From Group-Buying Sites

15y Sam Decker

Great Word of Mouth: The Only Way to Profit From G...

Businesses can reap the benefits of the conversations group-buying deals create and gain insights that keep new customers coming back. Read More...

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Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives
Social

Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives

15y Christopher Heine

Tale of Two Cyber Mondays: JC Penney Struggles, Le...

Facebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Read More...

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Anheuser-Busch to Test Local and Multilingual Facebook Pages
Social

Anheuser-Busch to Test Local and Multilingual Facebook Pages

15y Christopher Heine

Anheuser-Busch to Test Local and Multilingual Face...

Beer giant will use Syncapse to test Facebook's geo- and language-specific messaging capabilities, released just last week. Read More...

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SMBs Applaud Newly Available Facebook Page Analytics
Analytics

SMBs Applaud Newly Available Facebook Page Analytics

15y Christopher Heine

SMBs Applaud Newly Available Facebook Page Analyti...

Restaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform. Read More...

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Old School Influence in the Digital Age
Asia

Old School Influence in the Digital Age

15y Brandon Cheung

Old School Influence in the Digital Age

Consumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more ...

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Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands
Marketing

Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands

15y Christopher Heine

Facebook Holidays: AT&T's 'Black Wednesday' Ads an...

Telecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Read More...

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14 Social Media Pros and Cons
Social

14 Social Media Pros and Cons

15y Erik Qualman

14 Social Media Pros and Cons

Make sure your eyes are wide open in social media. Read More

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USA Network Expands Diversity Campaign With Facebook Game
Marketing

USA Network Expands Diversity Campaign With Facebook Game

15y Kate Kaye

USA Network Expands Diversity Campaign With Facebo...

NBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Read More...

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Yelp Launches 'Check-In Offers' For Businesses
Media

Yelp Launches 'Check-In Offers' For Businesses

15y Christopher Heine

Yelp Launches 'Check-In Offers' For Businesses

The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...

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A Whole New Ball Game: Marketing on Facebook During the Post Season
Social

A Whole New Ball Game: Marketing on Facebook During the Post Season

15y Cathy Halligan

A Whole New Ball Game: Marketing on Facebook Durin...

Social programming on Facebook is evolving, as seen by the MLB TagOramic app. Read More...

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How Businesses Should Respond to the Converging Social Mobile Network
Asia

How Businesses Should Respond to the Converging Social Mobile Network

15y Darren Yan

How Businesses Should Respond to the Converging So...

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...

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Holiday 'Check-In' Report: $500 Foursquare Giveaways and More
Marketing

Holiday 'Check-In' Report: $500 Foursquare Giveaways and More

15y Christopher Heine

Holiday 'Check-In' Report: $500 Foursquare Giveawa...

Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...

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MySpace Joins Rival Facebook in Bid to Rebrand as Entertainment Hub
Marketing

MySpace Joins Rival Facebook in Bid to Rebrand as Entertainment Hub

15y Kate Kaye

MySpace Joins Rival Facebook in Bid to Rebrand as ...

The "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's la...

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American Apparel's National 'Groupon' Combines Stores, E-commerce
Marketing

American Apparel's National 'Groupon' Combines Stores, E-commerce

15y Christopher Heine

American Apparel's National 'Groupon' Combines Sto...

Clothing retailer is the group-buying platform's featured advertiser today and will run as a 'side deal' through Sunday. Read More...

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Dachis Amps up Youth Focus With Acquisition of Archrival
Data insights

Dachis Amps up Youth Focus With Acquisition of Archrival

15y Douglas Quenqua

Dachis Amps up Youth Focus With Acquisition of Arc...

Archrival is a social media outreach firm and a Facebook "preferred developer." Read More...

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