Food blog network includes properties like Serious Eats and Bakerella. Read More...
View articleE-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend. Read More...
View articleBig box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twi...
View articleTapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Read More...
View articleExit41 has signed BBQ restaurant brand Famous Dave's and regional chains to a system that makes ordering food on Facebook a matter of a few clicks. Re...
View articleYahoo amasses deals and specials from 16 of the biggest daily deals marketers. The move throws cold water on rumors of a Groupon acquisition. Read Mor...
View articleFirst to launch is a Ben & Jerry's promotion asking users to scan two fair trade ice cream flavors. Read More...
View articlePrioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in valu...
View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
View articleA case of real-time optimization for Twitter that goes beyond "top 10" lists. Read More...
View articleTwitter grew its unique audience in Japan by 428 percent, according to data from comScore. Read More...
View articleThe shoes brand is reportedly happy with the engagement that Booyah's MyTown platform has generated. Read More...
View articleGap, Kohl's, and Planters are decking Facebook's halls as Black Friday looms. Read More...
View articleBrands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Read Mo...
View articleThe social giant's location-based platform isn't just for iPhone users anymore; Blackberry and Android are now part of the mix. Read More...
View articleMarketers need to look beyond acquiring fans as a statistic and engage them to build a deeper relationship. Read More...
View articleIncluding customer service in your social media marketing team can give your strategy more depth, reach, and a much better chance at being successful....
View articleUniversity of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Rea...
View articleLocation-based service introduces a platform for small businesses in New York City. Read More...
View articleFacebook doubled its display ad share in the last year, ComScore finds. Q3 impressions were almost 300 billion. Read More...
View articleMcDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Read More...
View articleTo begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...
View articleSocial media can actually save time; however, it must be consumed properly to achieve this desired effect. Read More...
View articlePew Research Center finds that location-based adoption is slow, but respectively skews Hispanic, young, and male. Read More...
View articleSite is given "quarters, not years" to improve traffic and revenue. Read More...
View articleFacebook formally unveils its "Deals" platform for location-based marketing. Gap made the biggest splash, but The North Face and Palms Casino Resort a...
View articleFederated Media has acquired a social-networking site that gives marketers access to women's communities. Read More...
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