#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...
View article"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleForever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. Read...
View articleWhen it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to sh...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articleBrands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articleWhile some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...
View articleThis week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...
View articleFacebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...
View articleWith Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necess...
View articlePhil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Read...
View articleThis week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...
View articleWeibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...
View articleA cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong...
View articleOver 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...
View articleNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleThis week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emo...
View articlePinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleThis week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...
View articleIt may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...
View articleIn the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....
View articleMany campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleConsumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...
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