Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleAn upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Read More...
View articleWhile brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...
View articleClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner wi...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleThe social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...
View articleThe social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleSocial advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleThe social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Read Mor...
View articleCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View articleA sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Read More...
View articleBuffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...
View articleSocial media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleThe SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...
View articleBy establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. ...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleThe world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...
View articleFacebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...
View articleThe blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...
View articleThere are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social net...
View articleThese 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as wel...
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