The first screenplay to be released over Twitter is one more step towards screen convergence. Read More...
View articleDoctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...
View articleThe news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing ...
View articleTwitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external ...
View articleSocial is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark repo...
View articleFrom Facebook, Twitter, Instagram, LinkedIn to Pandora. Read More...
View articleThe advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...
View articleNiche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities i...
View articleParminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards ...
View articleAnd 6 tips on how companies could minimize the potential for a social media meltdown. Read More...
View articleFour Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...
View articleThat said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...
View articleTwo digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, accord...
View articleCapital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...
View articleTwitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conver...
View articleKohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...
View articleIn social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter...
View articleThe If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Read More...
View articleColumnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use ...
View articleThe key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Read More...
View articleData coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally ...
View articleCustomer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. Ther...
View articleLinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand ...
View articleAs a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...
View articlePinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending ...
View articleGreat metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer ex...
View articleNotable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topic...
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