New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...
View articleHow the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what yo...
View articleCampaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...
View articleAdobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...
View articleRocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...
View articleVisual content is the consistent thread across the sites and tools that are growing. Read More...
View articleHere's an integrated email and social strategy based on how we approach it for our clients. Read More...
View articleDigital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to up...
View articleChrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Read More...
View articleThink of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re ther...
View articleBing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...
View articleTencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...
View articleDigital agency execs say marketers stand to benefit from Twitter's API changes and Certified Products Program. Read More...
View articleSponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon. Read More...
View articleHere’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social medi...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleMore than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Read More...
View articleSocial networking giant aims to remove phony "Likes" in part to rid site of malware. Read More...
View articleLike the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...
View articleExpect to see a proliferation of niche social networks over the next 12 months. Read More...
View articleBing has now added the ability to search for photos shared by all your Facebook friends. Read More...
View articleTwitter now offers a new targeting option that includes more than 350 interests. Read More...
View articleAs you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Read More...
View articleIf a consumer "likes" something does that mean she will buy it? Read More...
View articlePinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...
View articleA four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Read More...
View articleGoogle dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...
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