Marketo Acquires Crowd Factory
Social

Marketo Acquires Crowd Factory

14y Team ClickZ

Marketo Acquires Crowd Factory

Marketing automation company acquires developer of social campaign management tool. Read More...

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7 Ways to Make Your Brand More Pinteresting
Social

7 Ways to Make Your Brand More Pinteresting

14y Krista Neher

7 Ways to Make Your Brand More Pinteresting

Pinterest has the opportunity to drive massive amounts of traffic to websites, yet many brands are still figuring out how to take advantage of this. R...

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Honda's Pinterest Debut: $500 to Stop Pinning
Social

Honda's Pinterest Debut: $500 to Stop Pinning

14y Susan Kuchinskas

Honda's Pinterest Debut: $500 to Stop Pinning

Auto brand taps prolific users to kick-start presence on the social site. Read More...

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Gap Global CMO: Marketing 'More Honest' Than Journalism
Social

Gap Global CMO: Marketing 'More Honest' Than Journalism

14y Anna Maria Virzi

Gap Global CMO: Marketing 'More Honest' Than Journ...

Former TV news reporter also emphasizes the importance of "community" in telling a brand's story. Read More...

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Social Customer Service: Best Practices
Social

Social Customer Service: Best Practices

14y Nick Cifuentes

Social Customer Service: Best Practices

The next time you ignore a tweet or Facebook comment you might regret it. Read More...

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Timberwolves and Devils Draw Attention to Doodle.ly
Marketing

Timberwolves and Devils Draw Attention to Doodle.ly

14y Lisa Lacy

Timberwolves and Devils Draw Attention to Doodle.l...

The NBA and NHL clubs are running contests using digital drawing app. Read More...

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Facebook Expands 'Offers' Rollout Internationally
Social

Facebook Expands 'Offers' Rollout Internationally

14y Christopher Heine

Facebook Expands 'Offers' Rollout Internationally

Development comes after three months of beta testing. Read More...

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Spotify Branded Apps Follow Streaming Music Ad Trend
Social

Spotify Branded Apps Follow Streaming Music Ad Trend

14y Kate Kaye

Spotify Branded Apps Follow Streaming Music Ad Tre...

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...

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LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera
Social

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

14y Christopher Heine

LivingSocial Drafts Yankees Derek Jeter and Marian...

A total of 30 meet-and-greet spots are being sold. Read More...

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Mobile Hispanics Shop Socially
Data insights

Mobile Hispanics Shop Socially

14y Susan Kuchinskas

Mobile Hispanics Shop Socially

Nearly 70 percent of Hispanic smartphone users shop with companions. Read More...

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Highlights From fMC (Facebook Marketing Conference) in Japan
Asia

Highlights From fMC (Facebook Marketing Conference) in Japan

14y Andy Radovic

Highlights From fMC (Facebook Marketing Conference...

Facebook has 8 million users in Japan compared to Mixi's 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers...

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Farmers Hash-Tag Combines NASCAR And Social
Financial Services

Farmers Hash-Tag Combines NASCAR And Social

14y Christopher Heine

Farmers Hash-Tag Combines NASCAR And Social

The insurance brand's hash-tag will appear on race car during nationally televised event. Read More...

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Groupon Ticket Holders Can Now Bypass Will Call
Social

Groupon Ticket Holders Can Now Bypass Will Call

14y Christopher Heine

Groupon Ticket Holders Can Now Bypass Will Call

Ticketmaster partnership facilitates G-Pass events initiative. Read More...

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E-commerce Giants Amazon and eBay Add Pinterest Buttons
Social

E-commerce Giants Amazon and eBay Add Pinterest Buttons

14y Kate Kaye

E-commerce Giants Amazon and eBay Add Pinterest Bu...

Two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. Read More...

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How Domino's Facebook Ads Sold Pizzas Worldwide
Social

How Domino's Facebook Ads Sold Pizzas Worldwide

14y Christopher Heine

How Domino's Facebook Ads Sold Pizzas Worldwide

From Kalamazoo to Korea, one-day campaign drove 542,000 sales leads. Read More...

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Making Your CRM Program More Social
Social

Making Your CRM Program More Social

14y Stephen Hay

Making Your CRM Program More Social

Consider these five ways to integrate social into your corporate CRM strategy. Read More...

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On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Marketing

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

14y Kate Kaye

On Guillen Crisis, Marlins Speak to Latinos Differ...

Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...

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NYC Magazine's Digital Makeover Includes Deals
Media

NYC Magazine's Digital Makeover Includes Deals

14y Christopher Heine

NYC Magazine's Digital Makeover Includes Deals

Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Read More...

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After 'The Pitch,' Subway Wakes Up on Twitter
Social

After 'The Pitch,' Subway Wakes Up on Twitter

14y Christopher Heine

After 'The Pitch,' Subway Wakes Up on Twitter

Promoted Trend follows up ad agency-focused reality TV appearance. Read More...

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Facebook's Instagram Buy Boosts Mobile Strength
Social

Facebook's Instagram Buy Boosts Mobile Strength

14y Christopher Heine

Facebook's Instagram Buy Boosts Mobile Strength

$1 billion purchase shakes up social media scene. Read More...

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MTV Deploys DDB 'I Care' Button for Social Causes
Marketing

MTV Deploys DDB 'I Care' Button for Social Causes

14y Christopher Heine

MTV Deploys DDB 'I Care' Button for Social Causes

Brands can employ the button to encourage clearer user engagement around complex issues. Read More...

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9 Steps to Building a Content Marketing Strategy
Social

9 Steps to Building a Content Marketing Strategy

14y Krista Neher

9 Steps to Building a Content Marketing Strategy

Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing. Read More...

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Lindt Places $10 Value on Easter Repins for Autism Cause
Social

Lindt Places $10 Value on Easter Repins for Autism Cause

14y Lisa Lacy

Lindt Places $10 Value on Easter Repins for Autism...

Pinterest Easter campaign raises money for Autism Speaks. Read More...

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Pinterest Could Be Key for Retailers, Study Says
Social

Pinterest Could Be Key for Retailers, Study Says

14y Kate Kaye

Pinterest Could Be Key for Retailers, Study Says

Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Read More...

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Fab.com Doubles Facebook Referrals
Social

Fab.com Doubles Facebook Referrals

14y Susan Kuchinskas

Fab.com Doubles Facebook Referrals

Fashion e-tailer has leaned on the social site to dramatically increase customers. Read More...

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Twitter Sues Five Alleged Spammers
Data insights

Twitter Sues Five Alleged Spammers

14y Christopher Heine

Twitter Sues Five Alleged Spammers

Social company tries to protect its marketing waters. Read More...

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Social TV App Courts 'To Kill a Mocking Bird' Fans
Social

Social TV App Courts 'To Kill a Mocking Bird' Fans

14y Christopher Heine

Social TV App Courts 'To Kill a Mocking Bird' Fans

USA Network and Viggle plug into classic movie airing for charity. Read More...

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