Gallup: Aim Social Media Marketing at Loyalists, Not Prospects
Social

Gallup: Aim Social Media Marketing at Loyalists, Not Prospects

15y Joan Voight

Gallup: Aim Social Media Marketing at Loyalists, N...

Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Read More...

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5 Ways to Generate Content in B2B
Social

5 Ways to Generate Content in B2B

15y Cathy Halligan

5 Ways to Generate Content in B2B

B2B will cut learning curve in half due to 10 years of B2C web learnings. Read More...

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Walgreens Donates Flu Shots Via Foursquare, Facebook
Social

Walgreens Donates Flu Shots Via Foursquare, Facebook

15y Christopher Heine

Walgreens Donates Flu Shots Via Foursquare, Facebo...

Retailer pledges up to 200,000 shots for those in need. Read More...

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GetGlue Creates Self-Serve Marketing Dashboard
Marketing

GetGlue Creates Self-Serve Marketing Dashboard

15y Lisa Lacy

GetGlue Creates Self-Serve Marketing Dashboard

Move comes after a summer of growth for social TV platform. Read More...

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Building the Case for a Bigger Social Media Budget
Community Management

Building the Case for a Bigger Social Media Budget

15y Michael Della Penna

Building the Case for a Bigger Social Media Budget

Three tips to convince the executive suite to invest more in social media and community efforts. Read More...

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Google.com Emerges As Deals Launch Pad
Social

Google.com Emerges As Deals Launch Pad

15y Christopher Heine

Google.com Emerges As Deals Launch Pad

Geo-targeted ads on home page accompany Google Offers rollout in five new cities. Read More...

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Day-Parted Facebook Ads Work on Males, Consumers Over 50
Social

Day-Parted Facebook Ads Work on Males, Consumers Over 50

15y Christopher Heine

Day-Parted Facebook Ads Work on Males, Consumers O...

Men purchase in the evening more than women do. Read More...

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What 2 Billion Smartphones Mean for Customer Service
Social

What 2 Billion Smartphones Mean for Customer Service

15y Dave Evans

What 2 Billion Smartphones Mean for Customer Servi...

Businesses must serve some - but not all - customers in social channels. Read More...

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Most Google + Users in Asia From Singapore and India
Asia

Most Google + Users in Asia From Singapore and India

15y Adaline Lau

Most Google + Users in Asia From Singapore and Ind...

Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Read More...

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Twitter Ads: No Harm, No #Fail
Social

Twitter Ads: No Harm, No #Fail

15y Christopher Heine

Twitter Ads: No Harm, No #Fail

Study finds nearly 90 percent of users don't mind Promoted Tweets. Read More...

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Facebook Tests Ad Opt-Out Feature
Social

Facebook Tests Ad Opt-Out Feature

15y Christopher Heine

Facebook Tests Ad Opt-Out Feature

Could theoretically reduce impressions and lift click-throughs. Read More...

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Foursquare Check-In Specials Speak 5 New Languages
Media

Foursquare Check-In Specials Speak 5 New Languages

15y Christopher Heine

Foursquare Check-In Specials Speak 5 New Languages

Marketing copy to appear in Russian, Korean, Thai, Portuguese, and Bahasa. Read More...

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Creating Interactive Conversations Across Channels
Social

Creating Interactive Conversations Across Channels

15y Sundeep Kapur

Creating Interactive Conversations Across Channels

Align your channels with your consumer segments and think about specific messages for your consumers to create engagement. Read More...

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5 Instagram Tactics For Brands
Asia

5 Instagram Tactics For Brands

15y Rudi Leung

5 Instagram Tactics For Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...

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Walgreens Rocks Facebook With OK Go
Social

Walgreens Rocks Facebook With OK Go

15y Christopher Heine

Walgreens Rocks Facebook With OK Go

Campaign targets college students. Read More

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Google Promotes 'Offers' on Home Page
Social

Google Promotes 'Offers' on Home Page

15y Christopher Heine

Google Promotes 'Offers' on Home Page

Search giant rolling out daily deals to 32 more markets soon. Read More...

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Search Optimization Is Still Part of Social Media Marketing
Social

Search Optimization Is Still Part of Social Media Marketing

15y Liana Evans

Search Optimization Is Still Part of Social Media ...

Always remember that people search differently than they converse and social media communities aren't search engines. Read More...

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Bloomberg: Yelp Backs Off Its Daily Deals Product
Social

Bloomberg: Yelp Backs Off Its Daily Deals Product

15y Nina Boys

Bloomberg: Yelp Backs Off Its Daily Deals Product

Local reviews platform has halved sales staff dedicated to the offering. Read More...

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Older Facebook Users Click Ads, Younger Users 'Like'
Social

Older Facebook Users Click Ads, Younger Users 'Like'

15y Douglas Quenqua

Older Facebook Users Click Ads, Younger Users 'Lik...

Socialcode study uncovers gender and age discrepancies in Facebook ad interactions. Read More...

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Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Marketing

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

15y Zachary Rodgers

Vivaki Applies Smelling Salts to Drowsy Ventures U...

New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Read More...

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Blitz Purchases Big Method
Social

Blitz Purchases Big Method

15y Christopher Heine

Blitz Purchases Big Method

Clients like Pepsi and THQ will leverage Big Method’s social analytics tools. Read More...

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How Facebook's Location Sharing Will Promote Commerce
Social

How Facebook's Location Sharing Will Promote Commerce

15y Janice Diner

How Facebook's Location Sharing Will Promote Comme...

Your location - even where you sit - counts when it comes to social and F-commerce. Read More...

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Facebook Deals Are Dead
Social

Facebook Deals Are Dead

15y Christopher Heine

Facebook Deals Are Dead

Social site waves white flag at Groupon, while still running Foursquare-like Check-in Deals. Read More...

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Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook
Asia

Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook

15y Adaline Lau

Telekom Malaysia and Lux Win Fans Through Social G...

A look at two case studies of social gaming campaigns. Read More...

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Facebook's Sponsored Stories Get Game
Social

Facebook's Sponsored Stories Get Game

15y Christopher Heine

Facebook's Sponsored Stories Get Game

Ads will appear in new app ticker. Read More

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MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Marketing

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

15y Kate Kaye

MLB Hurricane #Fail? Mets, Orioles Strike Out on S...

Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Read More...

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Small Brands on Twitter Target Hurricane Irene Searchers
Paid Search

Small Brands on Twitter Target Hurricane Irene Searchers

15y Christopher Heine

Small Brands on Twitter Target Hurricane Irene Sea...

News organizations surprisingly steer clear of buying hash-tagged traffic. Read More...

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