Forrester Predicts Daily Deals Will Die
Media

Forrester Predicts Daily Deals Will Die

15y Anna Maria Virzi

Forrester Predicts Daily Deals Will Die

Search marketing share will shrink as display advertising rallies. Read More...

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Facebook: We're Committed to Check-In Deals
Data insights

Facebook: We're Committed to Check-In Deals

15y Christopher Heine

Facebook: We're Committed to Check-In Deals

Location tagging is now for all devices. Read More

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Controlling the Social Conversation
Community Management

Controlling the Social Conversation

15y Adrian Lee

Controlling the Social Conversation

Consider these tips to manage negative feedback about your brand on social media. Read More...

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Dunkin' Donuts Milks Facebook Places And Foursquare
Social

Dunkin' Donuts Milks Facebook Places And Foursquare

15y Christopher Heine

Dunkin' Donuts Milks Facebook Places And Foursquar...

Brand shows commitment to geo-social marketing. Read More...

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Bravo Bakes in Twitter, Blogger Buzz for Top Chef Campaign
Social

Bravo Bakes in Twitter, Blogger Buzz for Top Chef Campaign

15y Lisa Lacy

Bravo Bakes in Twitter, Blogger Buzz for Top Chef ...

Top Chef Just Desserts campaign has helped add 18,000 Facebook page likes. Read More...

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Amex's Facebook App Pushes 9/11 Volunteerism
Marketing

Amex's Facebook App Pushes 9/11 Volunteerism

15y Christopher Heine

Amex's Facebook App Pushes 9/11 Volunteerism

Branded goodwill campaigns can be expected leading up to September 11. Read More...

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Gilt Groupe Says Facebook Shoppers Differ From Others
Social

Gilt Groupe Says Facebook Shoppers Differ From Others

15y Christopher Heine

Gilt Groupe Says Facebook Shoppers Differ From Oth...

Gilt Groupe has begun offering exclusive deals on Facebook. Read More...

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Marketers From Japan Differ Over Facebook's Potential
Asia

Marketers From Japan Differ Over Facebook's Potential

15y Adaline Lau

Marketers From Japan Differ Over Facebook's Potent...

At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Read More...

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Zynga Adds Chief Revenue Officer
Social

Zynga Adds Chief Revenue Officer

15y Christopher Heine

Zynga Adds Chief Revenue Officer

Jeff Karp brings branding experience to games company. Read More...

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Buffalo Social Media Firm Focuses on Educating Local Clients
Social

Buffalo Social Media Firm Focuses on Educating Local Clients

15y Kate Kaye

Buffalo Social Media Firm Focuses on Educating Loc...

Young Western NY firm teaches mom-and-pops how to do Facebook for themselves. Read More...

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WPP Digital Picks Up Rockfish Interactive
Social

WPP Digital Picks Up Rockfish Interactive

15y Douglas Quenqua

WPP Digital Picks Up Rockfish Interactive

Arkansas shop has opened four new offices since '09. Read More...

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Early Tests Show Flaws in Facebook Zip Code Targeting
Display Advertising

Early Tests Show Flaws in Facebook Zip Code Targeting

15y Zachary Rodgers

Early Tests Show Flaws in Facebook Zip Code Target...

Some Zip code segments don't match to Census data, according to analysis presented at SES. Read More...

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Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

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Sports Authority Expands Shopkick Play Fourfold
Media

Sports Authority Expands Shopkick Play Fourfold

15y Christopher Heine

Sports Authority Expands Shopkick Play Fourfold

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Read More...

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How CNET Grew 5X on Facebook and Twitter Without Ads
Social

How CNET Grew 5X on Facebook and Twitter Without Ads

15y Christopher Heine

How CNET Grew 5X on Facebook and Twitter Without A...

Consumer tech site shows engagement tactics can boost social media fans. Read More...

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Customer Service Excellence Drives Marketing Results
Social

Customer Service Excellence Drives Marketing Results

15y Dave Evans

Customer Service Excellence Drives Marketing Resul...

Four real-life examples of how specific actions in customer care can drive customer loyalty and preference higher. Read More...

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Six Months After Firing NMS, Chrysler Picks a Social Agency
Social

Six Months After Firing NMS, Chrysler Picks a Social Agency

15y Zachary Rodgers

Six Months After Firing NMS, Chrysler Picks a Soci...

Automaker broke with previous agency over a tweet disparaging the Motor City. Read More...

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Merchant Combines Groupon with SMS, Finds Sweet Success
Media

Merchant Combines Groupon with SMS, Finds Sweet Success

15y Christopher Heine

Merchant Combines Groupon with SMS, Finds Sweet Su...

Gelato retailer averages 12 percent redemption rate on coupons sent via text. Read More...

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Connecting the Digital Dots Between Google+ and +1
Social

Connecting the Digital Dots Between Google+ and +1

15y Alisa Leonard

Connecting the Digital Dots Between Google+ and +1

There's going to be some big opportunities for marketers to create strategically integrated, connected digital programs across bought, earned, and own...

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IPG to Sell Half Its Facebook Stake
Social

IPG to Sell Half Its Facebook Stake

15y Zachary Rodgers

IPG to Sell Half Its Facebook Stake

Agency conglom's investment in Facebook dates to 2006. Read More...

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Redbox's Geo-Social Test Builds on Mobile Success
Social

Redbox's Geo-Social Test Builds on Mobile Success

15y Christopher Heine

Redbox's Geo-Social Test Builds on Mobile Success

Foursquare campaign runs nationwide. Read More...

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Inside Nielsen's GRP-Like Online Ratings: Facebook Pings
Actionable Analysis

Inside Nielsen's GRP-Like Online Ratings: Facebook Pings

15y Christopher Heine

Inside Nielsen's GRP-Like Online Ratings: Facebook...

Measurement service will pull age and gender data from Facebook. Read More...

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Facebook 'Likes' Boom for Victoria's Secret and Walmart
Data insights

Facebook 'Likes' Boom for Victoria's Secret and Walmart

15y Christopher Heine

Facebook 'Likes' Boom for Victoria's Secret and Wa...

Charts for top 15 retail brands on the social site. Read More...

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Daily Deals Service Sells Through Local Media Partners
Social

Daily Deals Service Sells Through Local Media Partners

15y Christopher Heine

Daily Deals Service Sells Through Local Media Part...

Rather than build its own sales force like Groupon, a startup takes a different twist. Read More...

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Sony VAIO Connects Facebook, In-Store and World Travel
Social

Sony VAIO Connects Facebook, In-Store and World Travel

15y Lisa Lacy

Sony VAIO Connects Facebook, In-Store and World Tr...

Sony tapped Ignited for a Facebook app with a real-world contest element. Read More...

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Don't Ask People to Like You, Give Them a Reason to Like You
Social

Don't Ask People to Like You, Give Them a Reason to Like You

15y Liana Evans

Don't Ask People to Like You, Give Them a Reason t...

And, beware of social media automation tools. Read More...

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Levi's Facebook Ads to Hit 24 Countries
Media

Levi's Facebook Ads to Hit 24 Countries

15y Christopher Heine

Levi's Facebook Ads to Hit 24 Countries

Video features Charles Bukowski poem, in possible homage to web parody of earlier Levi's effort. Read More...

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